Uma Sekaran Research Methods Business 265
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Uma Sekaran Research Methods for Business: A Skill-Building Approach
If you are a student or a manager who wants to learn how to conduct effective business research, you might want to check out Uma Sekaran Research Methods for Business: A Skill-Building Approach. This is a concise and straightforward introduction to the world of business research, written by Uma Sekaran and Roger Bougie.
Uma Sekaran was a Professor Emerita of Management at Southern Illinois University at Carbondale, Illinois, USA. She had a PhD in Industrial/Organizational Psychology from the University of Illinois at Urbana-Champaign. She was a well-known author and consultant in the field of business research.
Roger Bougie is an Associate Professor in Business Research Methods at TIAS School for Business and Society, The Netherlands. He has a PhD in Marketing from Tilburg University. He has extensive experience in teaching and conducting business research in various countries.
What is Uma Sekaran Research Methods for Business about?
Uma Sekaran Research Methods for Business is a book that aims to provide students with practical perspectives on how research can be applied in real business situations. It covers the entire research process, from defining the research problem and developing the research design, to collecting and analyzing data, and presenting and reporting the research findings.
The book also emphasizes the relationship between the scientific and the pragmatic approaches to research, and explains how the key concepts are explored and applied to real-life research throughout the book. The book uses examples from different disciplines and industries, such as marketing, management, finance, accounting, and human resource management.
The book has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. Some of the features include:
- Learning objectives at the beginning of each chapter
- Key terms highlighted in bold throughout the text
- Review questions and exercises at the end of each chapter
- Case studies that illustrate how research methods are used in practice
- Data sets and SPSS output files available online for students to practice data analysis
- A companion website that offers additional resources for instructors and students
Why should you read Uma Sekaran Research Methods for Business?
Uma Sekaran Research Methods for Business is a book that can help you develop your business research skills and enhance your career prospects. By reading this book, you will be able to:
- Understand the importance and purpose of business research
- Identify and formulate relevant research problems and questions
- Conduct a critical literature review and develop a theoretical framework
- Select appropriate research designs and methods for data collection and analysis
- Apply ethical principles and standards in conducting business research
- Interpret and report the research results in a clear and convincing manner
- Critically evaluate existing business research studies
- Use business research to support decision making and problem solving in real situations
Uma Sekaran Research Methods for Business is a book that can help you learn how to do business research in a skillful and rigorous way. It is suitable for undergraduate and postgraduate students who are taking courses in business research methods, as well as managers who want to improve their knowledge and skills in this area.
If you are interested in Uma Sekaran Research Methods for Business, you can find it online or at your local bookstore. You can also visit the Wiley website for more information about the book and its authors.
How to use Uma Sekaran Research Methods for Business?
Uma Sekaran Research Methods for Business is a book that can be used as a textbook for courses in business research methods, or as a reference guide for managers who want to conduct their own research projects. The book is organized into 13 chapters, each covering a specific topic or stage of the research process. The chapters are:
- Introduction to research
- Scientific investigation
- The research process: The broad problem area and defining the problem statement
- The research process: Theoretical framework and hypothesis development
- The research process: Elements of research design
- Data collection methods
- Measurement of variables: Operational definition and scales
- Data collection: Sampling
- Data analysis and interpretation
- Hypothesis testing with qualitative data: Chi-square and other nonparametric tests
- Hypothesis testing with qualitative data: Analysis of variance/experimental design
- Hypothesis testing with qualitative data: Bivariate and multivariate analysis
- The research report
The book also includes appendices that provide additional information on topics such as statistical tables, SPSS, and ethical issues in business research. The book is accompanied by a companion website that offers online resources for instructors and students, such as PowerPoint slides, test bank, data sets, SPSS output files, case studies, and video links.
Uma Sekaran Research Methods for Business is a book that can help you learn how to use various research methods and techniques in a systematic and logical way. It can also help you develop your critical thinking and analytical skills, as well as your communication and presentation skills. By using this book, you will be able to conduct business research that is relevant, reliable, valid, and ethical.
What are the benefits of Uma Sekaran Research Methods for Business?
Uma Sekaran Research Methods for Business is a book that can offer you many benefits, whether you are a student or a manager who wants to conduct business research. Some of the benefits are:
- You will learn how to apply the scientific method and the hypothetico-deductive method to business research, which will help you develop a logical and systematic approach to problem solving and decision making.
- You will learn how to use various data collection methods, such as interviews, questionnaires, observation, and experiments, and how to select the most appropriate one for your research purpose and context.
- You will learn how to measure variables using operational definitions and scales, and how to ensure the reliability and validity of your measures.
- You will learn how to use different sampling techniques, such as probability and nonprobability sampling, and how to determine the optimal sample size for your research.
- You will learn how to use various data analysis and interpretation methods, such as descriptive statistics, hypothesis testing, chi-square test, analysis of variance, and multivariate analysis, and how to use SPSS software to perform these analyses.
- You will learn how to write a clear and convincing research report, following the standard format and style, and how to present your research findings using tables, graphs, charts, and appendices.
Uma Sekaran Research Methods for Business is a book that can help you master the skills and techniques of business research, which will enable you to conduct high-quality research that can contribute to the advancement of knowledge and practice in your field.
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