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Want to see your students write better than they ever have before? Just add this book as a supplementary text to your writing course. It uses a top-down approach to teach the real-world, on-the-job methods that will help your students make obvious improvements in their writing in just a few weeks.
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That means that more students buy the print editions of our books so they get the maximum benefit from our books. Instructors also tell us that many of their students keep our books after the course is over because they know our books will be valuable references on the job.
In contrast, the content for each of our books is selected based on an analysis of the skills needed on the job. To that we add the concepts and theories that underlie those skills. Then, we illustrate the concepts, theories, and skills with complete, real-world applications.
The obvious benefit of this approach is that your students learn useful skills. The less obvious benefit is that it motivates your students because they always see the relationships between the concepts and the real-world applications.
In contrast to other books, ours are designed and developed by a small group of writers and editors. As a result, we can and do coordinate the structure and contents of our books so they work together in a curriculum.
All of our books are currently used for both corporate training and college courses...just as they have been since 1974. To make that easy for trainers and instructors, we provide complete courseware. That includes behavioral objectives, PowerPoint slides, test banks, extra exercises and solutions, projects and solutions, and more.
From the first book we published in 1974 to the present, all of our books teach by presenting complete, real-world applications, including the design, code, and all related components.
As we see it, studying applications like these is the best way to learn how all of the parts of an application work together, so this is an essential part of the learning process. And yet it is the missing ingredient in most competing books.
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