Hey Rebecca,
Thank for sending this! To your point it’s super important that we have a good bearing on SRM discussion in the mainstream media (even tho the Economist is targeted at a largely intellectual customer base).
I wonder if the Economist’s perspective on this has changed? In a
podcast episode just before COP27, they mentioned that SRM should be considered. Although it may be the case that different journalists in the same paper are allowed to write different opinions.
I think one way to promote SAI/SRM in the press is to embrace a tagline approach, typical of big political movements. For example: “Build Back Better”, “Get Brexit Done”, “Hands, Face, Space”, “Make America Great Again” and build a pro-SAI campaign. These tagline obviously promote different levels of good/bad depending on your perspective and the same can be said for a campaign for SAI. Still, if that is what we want to promote, a campaign using simple taglines to create a strongly pro-x voting base is proven to work time and again and could be applied to SAI.
An example of a tagline could be: “Take back your future”, or “Unleash [insert country name here] with Cheap Clouds for Climate”. Something that’s relatable to the wider voting base.
Putting any issues of whether SAI is a good thing or not, thoughts on such a campaign orchestrated in this way?