Learning Outcomes
By the end of the webinar, participants will:
·
learn which platforms are right for them and their messages;
·
gain an understanding of what good content looks like;
·
learn how to build a supportive online community;
·
know how to set a clear content strategy;
·
recognise reasons why people can be negative on social media; and
·
hear tactics for dealing with uncomplimentary messages.
Recommended Audience
This webinar is suitable for:
·
local government elected members.
Presenters
Daniel Webster
Daniel is a Senior Communications Advisor at Local Government New Zealand. Alongside managing LGNZ’s external-facing communications
and media relations, Daniel has worked to grow LGNZ’s social media channels, with the goal of getting local issues onto the national stage.
Claire Roper
Claire is a Principal Communications Advisor at Porirua City Council. With over ten years’ experience in digital communications and
social media here in New Zealand and abroad, Claire has the nous of knowing what works, what doesn’t, and how to deal with some of the trickiest situations that can arise in the world of social media.
