This talk will focus on the effect of phrasing, emphasizing aspects that go beyond just the selection of one particular word over another.  The issues we'll consider include: Does the way in which something is worded in and of itself have an effect on whether it is remembered or attracts attention, beyond its content or context? Can we characterize how different sides in a debate frame their arguments, in a way that goes beyond specific lexical choice (e.g., "pro-choice" vs. "pro-life")?  The settings we'll explore range from memorable movie quotes, to posts that do or do not catch on in Twitter, to arguments that persuade in the ChangeMyView subreddit.
Joint work with Justin Cheng, Cristian Danescu-Niculescu-Mizil, Vlad Niculae, Bo Pang, and Chenhao Tan.    
Her co-authored work has received several mentions in the popular press, including The New York Times, NPR's All Things Considered, and NBC's The Today Show, and one of her co-authored papers on the memorability of movie quotes was publicly called "boring" by YouTubers Rhett and Link in a video viewed 2.6 million times.
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