PimpMy Ride is an American television series produced by MTV and hosted by rapper Xzibit, which ran for six seasons on MTV from 2004 to 2007. In each episode, a car in poor condition is both restored and customized. The work on the show was done by West Coast Customs until season 5 and was done by Galpin Auto Sports thereafter.
The show had several international adaptations, including Pimp My Ride UK, Pimp My Ride International (in central Europe), and other adaptations in Brazil, Indonesia and the Baltic countries. It also spawned similar spinoffs, including the series Trick My Truck on MTV's sister network CMT.
In 2024, Pimp My Ride co-creator Rick Hurvitz brought a re-tooled version of the show to Netflix. Now titled Resurrected Rides, Hurvitz is an executive producer. Chris Redd serves as host, with a team of mechanics and customizers from several different California-area auto shops working on the cars.
This show picks young vehicle owners and drivers from Los Angeles or elsewhere in Southern California. An episode of Pimp My Ride generally begins with the participant showing his or her vehicle, and convincing MTV that it needs to be "pimped". After this segment, the host (normally rapper Xzibit, but there are occasionally guest hosts such as Chamillionaire) shows up at the participant's house, takes a look at the car himself, makes wisecracks about the particular things that are wrong with it, and promises the owner a complete makeover of the vehicle.
Each car is a custom "pimp", tailored to the personalities and interests of the owners. For example, a Need for Speed: Underground fan had his car painted to look like one specially customized in the Need for Speed video game series, while a bowler had a ball spinner installed in his trunk, a badminton player had a badminton net installed in the back of his Dodge Caravan, and a surfer got a clothes dryer in the back of his Volkswagen Type 2. Work usually includes new paint, accessories, chrome, tires, rims, and internal electronics (DVD players, video games, large TFT screens, and other cutting-edge accessories). Most changes are only cosmetic, and mechanical work is generally only done to enable the car to run; the show has replaced entire engines with new engines. Both WCC and GAS are well known for putting their own whimsical touches in their work, such as the aforementioned tumble-dryer, or an electrical fireplace in this trunk of another vehicle.
At the end of the show, the car is revealed to its owner, as well as all the details of the renovation and the custom features; in addition, the participant is usually given a gift somehow related to the car or the owner's hobby.
After the third season, WCC manager "Q" announced that he would not be willing to take a role in the show anymore. Q cited a desire to expand the company's business with a customs shop in St. Louis, Missouri called Coast 2 Coast Customs. Ryan Friedlinghaus, the owner of WCC, was featured in Season 4 as the "lead" for discussions on customizing the cars.
In the fifth season, the show moved to another garage, Galpin Auto Sports (GAS), as Ryan, the WCC Owner, moved his shop to Corona, California and signed a deal with another television production company. However, the show retained Mad Mike (who quit at WCC and signed at GAS), now dubbed a "car customization specialist". The new cast consisted of:
Canada's music network, MuchMusic, aired the show until MTV Networks signed a deal with CTV, which resulted in MuchMusic losing their rights to MTV programs. MuchMusic's French-language sister station, MusiquePlus, aired the show subtitled in French under the title Pimp mon char ("char" is Quebec French slang for "car"). The show would eventually re-air on Much in the Summer of 2008, showing the later seasons.
Viacom, owner of the Pimp My Ride franchise, threatened legal action against a number of small businesses in 2006 over the use of the phrase Pimp My... in business names. Pimp My Snack, a recipe-sharing website, received one such warning letter and later renamed the business to Pimp That Snack. A British lawyer specializing in copyright concerns criticized the move, stating that trademark infringement cannot apply to companies that are providing different goods and services.[12]
I personally love nerding out on all of the concepts, theories, and thought-leaders who have added to the growing social equity canon, but after getting a few glazed-over looks and nods during my explanations, I decided to come up with a clear and memorable way to answer these questions. I needed a metaphor to help people frame their understanding of DEI, and help with their journey into what they still needed to do to become equitable and inclusive.
The same is true for all types of organizations. Solely focusing on increasing the number of socially marginalized and underrepresented people (e.g. Black, Indigenous, People of Color (BIPOC), LGBTQIA+, disabled, and others) will only result in an inequitable marketing campaign, and disappointment from those taken in by it. The question remains, how does the way the car looks address the fact that the car is mechanically failing?
In the case of the Cook-Out Car, if there is only one grill and the owner of the car is cooking burgers and steaks on it, where will the vegans eat? Similarly, many inclusion initiatives focus less on creating true belonging and equity, and either provide superficial benefits for the sake of offering perks, or participation without power.
Organizations that place and promote to leadership those most impacted by inequity issues will likely have the greatest success at achieving equity benchmarks as these are the mechanics with the most applied and extensive understanding of how engines fail, and what is needed to revive or replace them. With time and praxis, an organization can establish a shared horizon of understanding of what it means for their workplace to be equitable. Additionally, allies and accomplices can be collectively held accountable for advocacy, action, and sustainability towards those goals. In nearly every case, this will mean developing innovative and proactive solutions to address social, political, and historical barriers to equity in an organization.
It all comes down to this: What has your organization done that has been exterior/diversity work, interior/inclusion work, or engine/equity work? These initial questions may not make your equity journey a joy ride, but at least the answers will get you moving in the right direction.
Pimp My Ride introduced kids and teens to cars who didn't religiously watch TNN's PowerBlock programming. The show was a brief blip in the mid-2000s reality TV craze, running for six seasons over three years on MTV before ending in 2007. It took contestants's cars and added wild modifications that often had no right being in an automobile, and it's back, sort of, on Netflix with a new name.
Resurrected Rides will hit the streaming service on July 24 with eight episodes. Comedian and actor Chris Redd of Saturday Night Live fame will host with a team of "next-level mechanics" turning everyday rides into cool cars. The show will channel "the spirit and the knowledge" of the original, according to executive producer Rick Hurvitz, who also produced Pimp My Ride 20 years ago.
Ari Shoeft, another executive producer who previously worked with Hurvitz on the original run, said the new iteration is "an aspirational and wish-fulfillment show." Will we see chocolate fountains, pool tables, juicers, terrariums, hot tubs, and CT machines in a new crop of vehicles? Xzibit hosted the original show, with restoration and modification work done by West Coast Customs, which was later replaced by Galpin Auto Sports in season 5.
Women are treated a bit as "other," since the custom car world is a man's world. There's a strong message that a good-looking car makes a person more valuable. Younger viewers will wonder what a pimp is, and those who know what it is get the message that it's a good thing.
It goes without saying that the West Coast Custom's and GAS (Galpin Auto Sports) shops are getting lots of publicity here. "Thank you, MTV, for pimping my ride," is also heard as a result of the improvements. The car brand names and often the stereos, speakers, flat screen TVs, and DVD players are mentioned and shown.
Parents need to know that despite its relatively mature content, this series targets kids and teens, many of whom aren't even old enough to get a driver's license. There are some definite role model issues here that you might want to discuss (the host actively makes fun of people's property). And there's also the issue of the expectations that the show raises -- implying that additions such as DVD players, high-end sound systems, flat screen TVs, speakers, 20-inch rims, and video game systems are necessary if you want a cool ride.
PIMP MY RIDE is an MTV reality show that focuses on beautifying cars. In each episode host Xzibit arrives at a car owner's house to \"confiscate\" their car and head back to his detail shop for a makeover. Though many of these participants seem to only be just scraping by financially, Xzibit and his crew trick out their cars to help improve the driver's self-confidence and image around town.
The show focuses on the materialism that our car-centric culture has created. But it does so in an entertaining manner -- in no small way as a result of host Xzibit's keen sense of humor. Pimp My Ride doesn't attempt to be more than it is. It's a reality show about beautifying cars, and that is what it's all about here --California style. Overall, while it's not the worst offender in reality world, there are much better things your kids could be doing with their time.
Families can talk about the show's underlying messages. Does a good-looking car make a person more valuable? Does the series aim to help people who are in dire need? What about the use of the word "pimp" as a positive description? Does this change the meaning or connotation of the term?
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