Pinko Marketing isn't just an online tool...discuss
Paul Fabretti
but the more I read about Pinko on the group, we may as well call it
Pinko-nline Marketing.
Isn't Pinko a philosphy which needs to be applied to more than just the
net? Isn't that where Web 1.0 came unstuck? The web is just one tool in
the mix.
To coin an old cliche - let's think outside the box...
Citizen Rogue
When the time is right (meaning I'm not swamped and Pinko has picked up enough steam - as well as it's been refined a bit - a project much needed. A rant does not a movement carry), I want to do a larger offline gathering.
Tara
tara 'miss rogue' hunt
agent provocateur
Citizen Agency (www.citizenagency.com)
blog: www.horsepigcow.com
phone: 415-694-1951
fax: 415-727-5335
David Rogers
Eric Skiff
As to pinko being an online or offline movement, I've been looking at everything differently since becoming 'pinko-aware'. For example, I bought a whole-organic-breakfast-bar this morning from my local healthfood place.
You can tell they're struggling. People come in here and there, but they're throwing away a lot of product and seem to be just barely scraping by. It's endless shelves stacked with run-of-the-mill organic foods, and there's just something missing.
Imagine how they could interact with and grow their community! Even just something as simple as converting part of their space into a community gathering center - giving local heath and eco-minded groups a place to have a sit down meeting and grab a cup of organic joe, etc.
Why not have a communiy billboard? Give all the community members who want to get the word out about something an excuse to come into the store, chat with the owners, and maybe even buy something.
I've even seen some stores like this go so far as to convert their whole back wing into low-cost offices for nutritionists, healers, advisors, and others in the community. When you go that far with it, your whole store is suddenly infused with energy and conversation - it becomes not only a place where you buy stuff, but a place you hang out. You make real connections with other people that go there and work there.
To me, that's the retail imbodiment of pinko, and I try to ground myself in examples like that when applying pinko ideas to companies on the web. I think of pinko as a common sense meat-space community building (and marketing) tools that we're applying to this new online economy.
-Eric
Eric Skiff
Nonprofit Web & Database Admin, Consultant,
Podcaster, Pinko Marketer
718-809-8692
Blog : http://GlitchNYC.com
Podcast : http://AlternativeMusicShow.com
Puppets!: http://FeltUpTV.com
mtam...@gmail.com
Paul Fabretti
people should be considering if they thought longer and harder about
Pinko marketing.
T, I totally accept your point about the community following the
technology angle, I guess we simply follow the direction the community
takes - and it takes grumpy sods like me to make people think about
Pinko in another way, which then takes the community into another
direction!
On another note, what thoughts do you have on refining what Pinko is?
It seems to be constantly changing so do you ever think it could be
done?
Maybe Michelle's book idea isn't a bad one, with the community deciding
on the chapters and what content goes into it. Only then can everyone
agree on what Pinko ius and how it can be implemented.
Failing that...Tara, you've got your self a book to write!!
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> Ooooh. You betcha! Pinko-camp sounds excellent. <br><br>As to pinko being an online or offline movement, I've been looking at everything differently since becoming 'pinko-aware'. For example, I bought a whole-organic-breakfast-bar this morning from my local healthfood place.
> <br><br>You can tell they're struggling. People come in here and there, but they're throwing away a lot of product and seem to be just barely scraping by. It's endless shelves stacked with run-of-the-mill organic foods, and there's just something missing.
> <br><br>Imagine how they could interact with and grow their community! Even just something as simple as converting part of their space into a community gathering center - giving local heath and eco-minded groups a place to have a sit down meeting and grab a cup of organic joe, etc.
> <br><br>Why not have a communiy billboard? Give all the community members who want to get the word out about something an excuse to come into the store, chat with the owners, and maybe even buy something.<br><br>I've even seen some stores like this go so far as to convert their whole back wing into low-cost offices for nutritionists, healers, advisors, and others in the community. When you go that far with it, your whole store is suddenly infused with energy and conversation - it becomes not only a place where you buy stuff, but a place you hang out. You make real connections with other people that go there and work there.
> <br><br>To me, that's the retail imbodiment of pinko, and I try to ground myself in examples like that when applying pinko ideas to companies on the web. I think of pinko as a common sense meat-space community building (and marketing) tools that we're applying to this new online economy.
> <br><br>-Eric<br><br><br><br><div><span class="gmail_quote">On 10/13/06, <b class="gmail_sendername">David Rogers</b> <<a href="mailto:split...@gmail.com">split...@gmail.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
> PinkoCamp?<div><span class="e" id="q_10e424aaeb35a6c5_1"><br><br><div><span class="gmail_quote">On 10/13/06, <b class="gmail_sendername">Citizen Rogue</b> <<a href="mailto:ta...@citizenagency.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
> ta...@citizenagency.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
> Well, sure, but since most of us are actually in technology, the group has taken on that flavour. :) Perhaps we need to recruit a more diverse range of people. Or get offline somehow to discuss this at some point?<br><br>
>
>
> When the time is right (meaning I'm not swamped and Pinko has picked up enough steam - as well as it's been refined a bit - a project much needed. A rant does not a movement carry), I want to do a larger offline gathering.
> <br><br>Tara<br><br><div><span class="gmail_quote">On 10/13/06, <b class="gmail_sendername">Paul Fabretti</b> <<a href="mailto:paul.f...@googlemail.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
>
> paul.f...@googlemail.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
> <br>Maybe I'm getting a bit tetchy 'cause I'm not working online anymore,<br>but the more I read about Pinko on the group, we may as well call it<br>Pinko-nline Marketing.<br><br>Isn't Pinko a philosphy which needs to be applied to more than just the
> <br>net? Isn't that where Web 1.0 came unstuck? The web is just one tool in<br>the mix.<br><br>To coin an old cliche - let's think outside the box...<br><br><br><br><br></blockquote></div><br><br clear="all"><br>-- <br>tara 'miss rogue' hunt
> <br>agent provocateur<br>Citizen Agency (<a href="http://www.citizenagency.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">www.citizenagency.com</a>)<br>blog: <a href="http://www.horsepigcow.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
>
>
> www.horsepigcow.com</a><br>phone: 415-694-1951<br>fax: 415-727-5335
> <br>
> <br>
> </blockquote></div><br>
> <br>
> <br>
> </span></div></blockquote></div><br><br clear="all"><br>-- <br>Eric Skiff<br>Nonprofit Web & Database Admin, Consultant,<br>Podcaster, Pinko Marketer<br>718-809-8692<br><br>Blog : <a href="http://GlitchNYC.com">http://GlitchNYC.com
> </a><br>Podcast : <a href="http://AlternativeMusicShow.com">http://AlternativeMusicShow.com</a><br>Puppets!: <a href="http://FeltUpTV.com">http://FeltUpTV.com</a>
>
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