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The TikTok app and TikTok influencers have taken the world by storm. Since its inception in 2014, when the app was originally known as Musical.ly, it had quickly soared to become the fastest-growing social media app in the world.
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Based on the 2022 Tiktok Statistics by Backlinko, this relatively new video-sharing app has over 3 billion downloads worldwide, outperforming other prominent platforms like Facebook, Instagram, Messenger, and Snapchat in terms of App Store and Google Play downloads. Moreover, a rough estimate of 800 million monthly active users joined the platform since 2019, which is more than the number of monthly users that Instagram gained in any 2019 quarter.
This remarkable growth also makes TikTok a viable marketing channel. With a high engagement rate among its users and a higher probability to go viral, you can certainly leverage top Tiktok influencers for your brand. However, creating advertising campaigns on TikTok can be a real challenge, especially because the majority of users are Gen Z who are not particularly receptive to traditional advertising.
Many brands are utilizing influencer marketing, including partnerships with top TikTok stars, as a way to boost website traffic and sales. According to an A&E influencer marketing study, influencers can boost foot traffic by over 405% and increase actions taken on sponsored posts by over 700%. For example, brand GSJJ that sells custom lanyards saw their sales double as a result of a TikTok viral video. Other brands like EssayPay who specialize in expertly drafted converting copies for companies saw their client sales further increase by as much as 52% when combined with influencer created videos and photos.
Michael Le, known as JustMaiko on social media, is an American dancer, choreographer, and one of the top tiktok influencers, who is best known for his dancing videos and dancing tutorials on TikTok. The Florida native has collaborated with several other dancers and personalities, including Jason Derulo, Crissa Jackson, Mikeila J., and Javier Romero. Michael is also an avid blogger and photographer and likes to document his life as a dancer in his free time.
At 16 years of age, Bhutanese/ Indian actor and model Riyaz Aly, one of the top tiktok influencers, has already gathered a massive following on TikTok with over 43.9 million followers, making him one of the most-followed personalities. Riyaz is well-known for his fashion statement and lip-syncing videos on TikTok. He has been featured in numerous popular Hindi and Punjabi music videos. The young actor aspires to be a Bollywood actor someday.
Twenty-year-old Ariel Rebecca Martin, a.k.a. Baby Ariel, is one of the top tiktok influencers, and has been a TikTok user since 2015, which was then called Musical.ly. This Florida-born singer and actress has made good use of this video-sharing app to launch her anti-bullying campaign that she called #ArielMovement and to support the #HackHarassment campaign to stop internet harassment and negativity. Ariel has been featured in several online publications and has been cited as the top influencer in 2016 by Forbes.
Mumbai native Faisal Khan, or Mr. Faisu, one of the top tiktok influencers, quickly became one of the most-followed Indian social media personalities after joining TikTok in 2018. However, in 2019, his rise to fame was rather marred with controversy when he and his friends in Team 07 posted a video to TikTok taking a political stance on lynching and terrorism, which did not sit well with the public. At present, Faisal continues to post videos of him lip-synching to popular Indian songs and collaborate with other artists, including fellow TikTok stars Avneet Kaur, RIyaz Aly, Jannat Zubair Rahmani, and Awez Dardar.
Gilmher Croes, a.k.a Gil Croes, one of the top tiktok influencers, is an Aruban model, actor, and social media personality who is best known for his comedic posts on TikTok. His comical gestures and energetic personality have attracted over 32 million followers and brands like Bang Energy Drink and Cash App, to name a few. Together with his younger brother Jayden, Gil manages their shared YouTube channel named BrosCroes and the duo continues to create hilarious content for their million subscribers.
The Stokes Twins, Alan and Alex, one of the top tiktok influencers, just can get enough of pulling a prank on each other and the people around them. The frolicsome duo also loves posting short clips of their dance covers. They have also partnered with other well-known influencers like Brent Rivera.
Another young social media star and one of the top tiktok influencers on the rise is 19-year-old, Connecticut-born Joe Albanese, When he launched his TikTok in 2019, he started posting funny videos of him with his mom and sisters. One of the videos that catapulted him to success was when he performed break dancing in the kitchen. In 2020, Joe became part of the TikTok collaborative group Sway House in Los Angeles and is now creating more content with fellow house members.
Indian teen star Arishfa Khan, one of the top tiktok influencers, has been in the entertainment industry at the young age of 9 years old. But she gained a huge following on TikTok for her lip-syncing videos. Her self-titled YouTube channel, containing beauty and makeup-related videos, continuously grow with more than 2 million subscribers.
Jannat Zubair Rahmani is just one of the many Indian celebrities who have taken the TikTok world by storm. Jannat started young in the entertainment industry and debuted with a minor role in Dill Mill Gayye in 2010 as a child patient named Tamana. Later on, she gained recognition for her acting skills and landed on more pivotal roles in many television series. In 2018, she won the Best Debut of the Year in the Globe Awards, and is currently one of the top tiktok influencers.
The Nepal native Nisha Guragain, one of the top tiktok influencers, has established a thriving career as a social media personality and singer in India. She becomes increasingly popular on TikTok for her amusing lip sync and fashion videos. After gaining stardom through her trending TikTok videos, she appeared in some music videos such as the Punjabi music video with the title Na Ladeya Kar by Kay Vee Singh and another one called Jatta Ve Jatta by Sukh Sandhu, both of which were released in 2019.
Perhaps, Dominik Lipa, a.k.a. Domelipa, is one of the Gen Z users who simply want an outlet for self-expression, so she began regularly posting videos on TikTok in 2018. Little did she know that her videos consisting mostly of choreographed lip-syncs would be adored by millions of viewers and would open many doors of opportunity for her. In December 2019, she was featured on the cover of T magazine after winning an award for TikToker to Watch from the same magazine a month before. With over 26 million TikTok followers, this rising social media star from Mexico is on her way to becoming one of TikTok next big stars.
Awez Darbar is a Mumbai-based dancer, celebrity choreographer, one of the top tiktok influencers, and social media influencer. He became famous on TikTok when one of his emotional videos had gone viral in 2018. He consistently posts adorable videos with his family, especially with her sister and mother. Awez has partnered with several other TikTok personalities like Aastha Gill, Urvashi Rautela, Shilpa Shetty, Sara Ali Khan, and many more.
Little is known about the real identity and personal life of WigoFellas, but this American social media personality is best known for his outrageous prank videos. As of March 2021, his prank account on TikTok has amassed 25.6 million followers, 1.55 million subscribers on YouTube, and 86.8K Instagram followers. Although he has been posting content on social media for years, WigoFellas became more popular on TikTok and he can surely pull off crazy pranks on his mom, sister, and girlfriend, a rising TikTok personality named Alexis Feather. In 2022 he is regarded as one of the most famous male TikTok influencers.
German social media personality Younes Zarou, one of the most famous male tiktok influencers, has accumulated a vast following after he went live for 30 days from April 6th till May 6th last year on his TikTok Channel. He began the #stayathome challenge even before the coronavirus outbreak worsens, intending to set an example and encourage the younger generation to take the situation seriously and stay at home.
Joyce Tanner, simply known by his TikTok name, Q Park, is a Korean-American social media personality and one of the most famous male tiktok influencers, who first gained worldwide attention through Vine. He is best known for his exaggerate real-life situations related videos, which he posted on his Vine account. He launched his YouTube channel on May 12, 2007, with a variety of content that includes comedy skits, pranks, reaction videos, and challenge videos. On TikTok, his funny videos have earned him a paid partnership with Bang Energy Drink.
Former Indian TV actress Sameeksha Sud has been around TikTok, originally Musical.ly, since 2016. However, her popularity surged only recently, with 24.5 million followers, making her one of the most prominent Indian TikTokers. Sameeksha is well known for doing short dance covers and lip sync videos of popular movies and music clips.
Canadian Joshua Kenneth Richards, a.k.a. Josh Richards, is only 19 years of age, but he already has a lot of accomplishments and undertakings to showcase. He is a social media influencer, model, actor, entrepreneur, one of the most famous male tiktok influencers, and chief strategy officer of the Triller app. On TikTok, he often posts videos of himself lip-synching, creating comedic skits, and performing short covers of popular dance moves. Josh scored numerous sponsorship deals from a leading brand that allowed him to earn $1.5 million in 2019, making him the fifth highest-earning TikTok star during that time.
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