Social Network Subtitle

[Brayan Jacobsen]

I am looking for the best way to add captions to these videos. These will eventually go out on social media. Because the videos are short and clear, the youtube default captions are actually quite good.

2) I could download the captions for each video, then use the social networks service to add the caption as an add-on, you can do this with fb at least. The downside of this is that it would have to be done again and again for each social network.

If you upload the videos to youtube then you can download the transcriptions as srt files. You can then "burn them in" fairly easily with ffmpeg, and just a leeetle bit of shell script. The basic ffmpeg command you need to burn in subtitles to a video file is:

If you have a lot of videos it makes sense to use some sort of scripting to speed up the process. If you're on windows then powershell is a good option (actually it's cross-platform so you can also do this on a mac). Run powershell by hitting Windows-R and typing in powershell.

the first line changes directory to c:\the\path\to\your folder with\the movies. Obviously you replace this with the actuall path to your movie folder (you can drag the folder into the powershell console to have it auto-filled for you)

then we start a loop. get-childItem (aka ls) means list the contents of the current directory. In this case we only want the items that match something.mp4 so we use *.mp4 where the * is a wildcard. The output of this command is piped to a foreach-object loop. The pipe is represented by the character, it sends the output of one command to another command. I've used % which is the shorthand for foreach-object.

The subtitles file has the same name as the video but with a .srt extension. So for the subtitles filter we replace the .mp4 part of the name with .srt. It's in brackets so that powershell knows to do the text replacement before calling the ffmpeg command.

Same deal for the output file. The relative path to the new processed directory is added to the start, and the text "_subs" is added to the end of the name. So what ffmpeg sees when the input is file1.mp4 is:

With the Social Feed plugin, you can display feeds from the most popular social networks - Facebook, Instagram or Twitter. The feeds could be integrated on different parts of your site through widget zones.
With this plugin, you can also have a separate Social Feeds page on which all the feeds are displayed, sorted by date of creation.

Before creating a Social Feed you need to set up your Social Networks. A Social Network contains the setup required to get the data from a certain social network like Facebook, Instagram or Twitter. You can think of the Social Network as your saved username and password for obtaining the data from a given social network i.e Facebook.

From this section, you can configure the connection to each social network. The Name setting is just a system name used only in the administration. You can use it to distinguish your social networks in the administration.

If you now enable our plugin through Nop-Templates -> Plugins -> Social Feed -> Settings and have Enable social page enabled and it's widget zone selected, you will see the Social Feed link in your website's Menu. If you go there, you should now have the Instagram tab, which displays your Instagram feed.

From this tab you can select where in the public area you want your feeds to appear. You may select several widget zones, this way you can make one feed appear on multiple places on a certain page or only on pages that have the selected widget zone/s.

This is why subtitles have become central to any marketing strategy on social networks. But their creation is not done anyhow. Here are the best practices to remember to subtitle your content and improve their visual impact.

Whether it's Facebook, Instagram, or even Snapchat or Tiktok, videos have become the forefront of any content creation strategy on social media. Videos are expected to represent 82% of internet traffic in the next few years.

However, as these types of content are pouring in from all sides, it's becoming increasingly difficult to hold the attention of users. Users can easily switch from more entertaining content to more informative and serious content, without really paying attention or remembering the message.

To differentiate your content, subtitles have become strong allies. Not only do they adapt your content with current algorithm changes (playing without sound), they allow you to maximize the visual impact of your content. Here are the many marketing benefits to expect from them:

There are several ways to subtitle your video. If you want to be sure of a clean and quality result, you can simply ask a professional service. But if you want to do it yourself or with the help of a subtitling tool, here are some best practices to remember:

If subtitles are not yet regulatory on the Internet (as on television, for example), you might although comply to specific standards concerning the accessibility of your videos. Media or official organizations such as the BBC have given precise guidelines to do good subtitles. Here is what you can learn from them:

Now you also need to know the right tools to achieve this result. Since the invention of television, captioning professionals have learned to transcribe and time code by hand. Their work was arduous and complex, especially when it came to long movies. Transcription tools (such as keyboards or headsets) or software such as Aegisub made their jobs easier, but still required a great deal of concentration and careful listening.

Fortunately, those days are partly over with speech recognition technologies. We'll talk about this later, but these new tools are a blessing to save time in your video production. Be careful though, this does not mean that the result will be perfect. There is often some editing and optimization work to do to finalize your subtitling. This is why professional subtitlers are still essential.

But this is not done just any old way. Translation also has precise rules. So, if you are not familiar with the language you want to translate, it's better to refrain from doing so and ask experts of that language. Automatic subtitle translators still exist, but professional translators are still needed to have that human understanding of things.

As you probably already know, users watch video content without sound on their device. Platforms are well aware of this and therefore progressively promote soundless playback by default in their scrolling interface. Subtitling is obviously a good response to these changes.

However, it should not stop there. You also need to make your content more interactive and expressive. More expressive body language, more varied and animated shots, better structure of your video guarantee the best visibility of your content. Think about it when you make your video!

As you might have noticed, subtitle options available in each platform are diverse and sometimes complex. Sometimes a subtitle generator and editor is included, sometimes not. Sometimes you can use your Srt file, sometimes not. But if you want a productive and efficient way to do it for each platform, here's something that can help you with that.

We have created an automatic subtitle solution, which allows you to create subtitles for all your social network videos. Whether you upload a SRT or VTT file or embed the subtitles in your content, our tool will do the job with quality and in a short time. This is thanks to a number of specific features. These features allow you to:

We are well aware of this, and that's why you can contact our subtitling service directly from our interface. Professional subtitlers and translators will take care of your video projects. Don't hesitate to ask us for more information!

The rise of social media over traditional marketing has been recognized by almost all marketers worldwide. The internet age has given access to more people using these platforms to become more known and productive. Of all the strategies that can be arranged inside social media, the video ad is the most sought after, especially for large business firms that gradually allocate budget. Of course, small businesses are also directing to this approach, even those online sellers and startups. Social media advertising effort is nonetheless worth the move.

Before we tackled more profoundly, we need to learn first how social media started and what had made it evolve into the best marketing channel. Knowing the history of something you are interested in is a great tool to understand how to use it effectively.

There is no absolute confirmation about the exact year in which we can talk about the beginning of social network implementation. But, it can be noted that social tools, with the features that we know today, began to emerge in the 90s. However, the first signs of social networks go back to previous years. Below is an infographic timelining social media evolution:

Video advertising become one of the most popular methods to influence online audiences. Experts consider video advertising will rule the next decade, which implies that now is an excellent time for marketing specialists to study more about it and examine how it could develop their reach and overall success with campaigns.

YouTube is considered as one of the first platforms to extend six-second ads. Since 2015, the most popular video ad length is 30 seconds. This data insinuates that people are willing to pay attention for a little longer when it comes to video.

A study published in April 2019 verifies digital video ad budget allocations are up 25% year over year. The increase is more valuable in particular businesses. In media and entertainment, video-based ad spending grew by 75% since 2018.

The purpose of each video advertising campaign is to keep the viewer interested. Companies can achieve magic by using animation in their ads. Additions like cartoons blended with real-life footage and motion-tracked graphics can make the content lively, relevant, and fun.

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