But beneath this, there is a serious point. Clearly people are more comfortable with the artificial Yorkshire hospitality, corporate and scripted as it may be, than with the Indian call centre and their efforts to establish rapport. But what about the impacts for creating global learning solutions? How far do we regionalise and nuance our scripts and approaches?
Mathematics is often seen as the epitome of a study of hard facts: answers are either right or wrong, concrete algorithms give concrete results, and mathematical claims are either true or false. All seems somewhat binary with no place for ambiguity or nuance.
The concept of clinical nuance, implemented using value-based insurance design, is a key innovation already widely implemented in the private and public payers. It recognizes two important facts about the provision of medical care:
1) medical services differ in the amount of health produced, and
2) the clinical benefit derived from a medical service depends on who is using it, who is delivering the service, and where it is being delivered. Our infographic and video offer a visual guide to the concept of clinical nuance.