No doubt, not letting the glue grow old in an applicator is probably a good idea.... Guilty as charged... To be open, I don't really like PVC-E and not being reversible is one of the reasons I hardly use it for anything except keytops. The one thing I use it for, hence the glue bottle, is gluing backing felt onto bass damper felt strips. In this application, it does not need to be reversible, unlike just about every other felt glued in an action. Its flexibility when cured is one more advantage when I put backing felt onto bass damper strips. The strips remain bendable and I don't have to ship them in tubes or 28" long packages.
I think the applicator design is European but I am not certain. At any rate you can save yourself $2.50 if you get them from my favorite secret tool place, Lee Valley Tools.
Warning: don't click on this link if you are a woodworking tool junkie. It could be your downfall.
http://www.leevalley.com/US/http://www.leevalley.com/US/wood/page.aspx?p=48304&cat=1,110,42967