Wrong Turn Hindi Dubbed Movie Dailymotion
Nahuel Anschutz
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The year 2016 has been one of year of ups-and-downs, both on and off the field. In the last twelve months, we've witnessed a major shift in content consumption, fall in television ratings, wide-spread introduction of innovative technologies such as Virtual Reality (VR) and Augmented Reality (AR), rise of eSports, drone racing, Gen-Z , and saw a huge amounts of money invested in next generation technologies and properties across the globe. The industry is changing now more than ever and if you own a sports business or work for one, make a note of these forecasts by some of the industry's well known names. They talk about some of the hottest trends and predict how the sports industry will be this year, and these predictions strongly indicate that 2017 will be a year of significant change and innovation.
2016 witnessed major shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts.
"More leagues, associations and event rights-holders will do more live-streaming experimentation on the leading social platforms. It's an opportunity to promote their proprietary OTT products, reach broader, global audience and lastly, generate incremental ad revenue.
The use of Facebook Live for streaming high school and youth sports events will become more commonplace. We will see more consumer VR and AR products (e.g. NBA weekly game) produced for the big leagues and there will be more eSports programming in prime time on pay TV sports channels."
"Digital media continues to influence the sports world, as the live event competitions (and surrounding/complementing commentary) of sport can be each distributed and viewed myriad of ways, watched live or on demand. In turn, "challengers" are finding ways to differentiate, engaging consumers with both exclusive and very entertaining content. One such "player" in the space is DailyMotion (now owned by Vivendi) who are positioning themselves to compete with the likes of YouTube and others, with each OTT capabilities and a very easy-to-use technology (video player), along with exclusive sports content. While I'm not ready to bet on DailyMotion knocking Google/YouTube off of any pedestal, there's plenty of room for DailyMotion to play in, as it's not a zero-sum game, but a game based on content that engages."
"2017 is going to present social media managers and digital marketers in sports with their biggest challenge yet in terms of reaching their audience. I think content saturation has gotten to a point where organic growth will start stalling and more carefully considered advertising strategies will play an increasingly bigger role. Last year you saw both Instagram and Snapchat for example expand their ad platforms and capabilities and as more ad dollars shift to mobile it will only increase the pressure to join the trend. To what extent teams get on board and how that will affect budgets is what many are going to be busy trying to figure out."
The use of VR has seen brands open up a whole new channel of engagement. Sponsors and brands jump on this technology as they can provide fans with never before seen experiences, such as becoming their favourite athlete with POV or taking them into the middle of the action from the comfort of their couch. If 2016 was any indication, we can expect to see a spike in sponsored messaging tailored specifically to the individual wearing the headset (or through on-site activations), allowing for much more targeted marketing that current networks cannot achieve broadcasting to the masses.
"I believe we will see virtual reality take a big leap forward in 2017. While it's still early from both a technology and adoption standpoint, I expect to see more acceptance and a greater variety of uses for both virtual reality and augmented reality. We'll see greater adoption by sports teams for the purpose of training athletes and enhancing performance, in addition to new ways to deliver a fan experience."
"Keep an eye out for the personalization of sports content via new technologies that are giving fans more choices to consume their favorite content than ever before, and Augmented reality. As the world saw with Pokemon Go, AR fits nicely into our currently existing consumer habits. This is in contrast to virtual reality which asks a lot of consumers (adopt the headsets, purchase the high-processing computers to use it, and most important of all, detach yourself from those around you in order to consume VR. I believe AR fits much more naturally into our everyday lives and I think we'll continue to see a proliferation of augmenting our current realities versus virtually replacing them."
"I believe we will continue to see wide-spread use and growth of Virtual Reality and eSports. Undoubtedly, these will be the hottest in terms of investment opportunities for owners, leagues, teams and also opens doors for cross-platform collaboration."
PwC released a report last year which predicted that media rights will surpass gate revenues by 2019. And we've seen the trend begin in 2016 with cord-cutting and live-streaming on OTT platforms. The biggest dilemma sports teams face is whether to invest in next generation technology, at the risk of slowly losing potential gate revenues or become irrelevant to millennials and Gen-Z fans and fall behind.
2017 might be the year we see one of the biggest mergers in fantasy sports. The closing months of 2016 brought the two biggest names - Draft Kings and Fan Duel in fantasy sports together, putting an end to their long-standing rivalry, and raising anti-trust concerns. While many lobbyists and supporters of gambling have been trying to push law-makers to legalize and regulate fantasy betting, there still seems to be a lot questions and animosity surrounding it.
"The legal landscape of sports law will change in a very significant respect. I think we may see legalization and regulation of gambling. There is a greater acceptance of gambling (whether daily fantasy or wagering) and the law will catch up to changing societal norms and acceptance of gambling and sports. This is a potential growth and fan engagement opportunity - I think we will move away from abhorrence of the issue to acceptance and that it may wind up surprising all of us as an engine of growth."
Correct me if I'm wrong, but 2016 was the year we witnessed women in sports making breakthroughs on-and-off the field. We saw the birth of new leagues, new sports introduced in Rio and for Tokyo (in 2020), emergence of new champions from different countries, of different color and race, women stepping up for and fighting for equal-pay and against gender discrimination, among other significant achievements and landmarks.
"This year we will see women sports being covered not only more but also with better quality, giving fans an opportunity to learn about female athletes and sports they haven't read or heard much about, for example Softball or Squash. Over the last two years, we've seen new professional women sports teams launch such - Ice Hockey and Lacrosse. We will continue to see other leagues and professional teams emerge, and this trend will expand to other sports, which is exciting, as you will slowly begin to see these league expand to different parts of the country. You will also see more awareness of women sports outside of the U.S., and more awareness for international athletes in America. Women's Rugby is a perfect example of this. We will witness the first Women's Rugby World Cup this year in Ireland and more such events will create a demand for consumption, be it on television, online or editorial content, which was previously unavailable. More coverage with live streaming will certainly broaden the interest, increase participation and the fastest route to galvanize girls to try new sports and follow female athletes. Pro-Leagues such as Women's Ice Hockey and Lacrosse are already thinking on those lines and in the next year or two you will see Leagues and colleges using platforms such as Facebook Live to bring women sports to a wider audience."
In my article "What they don't tell you about successful Instagrammers", I discussed the best practices among Instagrammers and how businesses make most of hashtags and call-to-action captions to maximize engagements. The definition of fan-engagement has evolved rapidly over the years and social platforms are letting teams and athletes speak to their audiences in a way that was never before imaginable. Effective innovations are more about elegant integration of the known than about the primary invention of the new.
"Digital platforms - Instagram, Snapchat, Twitter and Facebook, have become sort of a first home to millennials, that's how the younger generation communicates with each other. I'm most familiar with Instagram, it's just a way for everyone from professional athletes to consumers to be able to connect with each other. The fact that a normal fan can get a glimpse into the world of LeBron James or Danica Patrick or your favorite sports star, and know what they're doing and learn about their values and sometimes even their families, is huge from an engagement perspective. I'm a huge Bruce Springsteen fan, but I also follow his wife and I love it when she posts pictures of her kids and lives. All of a sudden you have everyone - the fans and celebrities under one umbrella. It's a chance to engage fans and make them feel special about their fandom. To cite another example, if you follow the Knicks or the Rangers, you'll see 6-7 posts on social media even before the game kicks off; to me the power of engagement on social media is going to phenomenally change the way we connect and monetize that connection.
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