How To: Advertise for Minimal Cost

[Michael Pickett]

CPM ad networks are one of the most popular forms of advertising because it is cheap for advertisers and very profitable for their business.

There are plenty of ways to advertise your business online and some of the cheapest include:

1. organic search engines
2. CPM ad networks
3. social networks
4. posting blogs
5. press releases
6. niche forums

However, there are several ways to advertise your business off-line, and they include:

1. business cards
2. flyers
3. automobile advertising
4. roadside billboards
5. bulletin boards

These are just a few ways to promote your business off-line. More money is wasted on advertising than any other business function. That is not to say businesses shouldn't advertise but rather people should understand how advertising works. There are many ways to characterize ads, but for our purposes let's make it simple and separate advertising into two distinct approaches: saturation and emotional.

Saturation Advertising

The first approach is saturation advertising like you see on television. Constant repetition of the same commercials over and over. The fact is, no matter what you do to avoid commercials they eventually seep into your head. Even fast forwarding through commercials on a recorded program has an effect. Saturation advertising depends on repetition not quality, which is why some of the worst and/or stupidest commercials can still be effective.

Emotional Advertising

"People forget what you say, but they remember how you made them feel." - Warren Beatty

Everybody likes to think of him or herself as a rational, intelligent human being, but in truth, we are all motivated by the same hardwired emotional triggers. Our brains are marvelous, malleable organs that absorb information without us even knowing it; they process information, massage it, and produce instinctive responses to external stimuli. Our survival and dominance as a species depends on this ability. Our brains are not cameras that just record input; they are interpretive instruments that produce gut-instinct.

At, ADWIDGETZ, you pay only $4.99/month. You can submit unlimited banners and you will receive unlimited impressions and clicks. True CPM advertising is hard to find, and major ad networks will force impressions you don't want.