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Max 95.7 now Jammin' Gold 95.7

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Captain Sarcastic

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May 13, 1999, 3:00:00 AM5/13/99
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In case you haven't noticed today, WXXM Max 95.7 at some point today changed
its format to Jammin' Gold 95.7, which is a mix of R&B oldies, Motown
classics and music from The Sound of Philadelphia.

Funny that in the year and a half that the station has been on the air after
changing from a very stable Classical music format with a very loyal
audience for 50 years that the station all of a sudden trashes its format.
Maybe it's a lesson learned here.

Also funny that they spend a lot of effort publicizing the return of Paul
Barsky only to dump his morning show, too. I sympathize with Barsky. He
got screwed big time here. But I guess that's the radio business, isn't it?

Any comments?

XSpotsx

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May 13, 1999, 3:00:00 AM5/13/99
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MAX went "Jammin' Gold" (not "Jammin' Oldies," which is a Chancellor trademark)
today at 12 Noon.

It was a mistake to change to the "alternative" (or whatever they called it)
format to begin with. Philadelphia doesn't need another Y100.

As for WFLN, it was never a very profitable station considering it's a powerful
FM signal. Loyalty, shmoyalty.....what counts is THE BOTTOM LINE...and 'FLN
just wasn't bringing in enough dough. MAX didn't do much better revenue- wise.
It's no coincidence that no other station in the market has picked up the
classical format.

As for Barsky, no one is certain whether they've showed him the door yet or
not. I would think that there's a nice severance package in it for him. I
guess we'll find out tomorrow morning.

Furthermore, the station's parent company, Greater Philadelphia Radio, has new
management in place from the corporate level all the way down to certain sales
managers. Their heads are on the line...don't be surprised if heads start to
roll at their other properties in the market.

The moral of the story....don't believe the management when they protest "The
station is not for sale!" and "We are not changing format!"

Gosh...I love this industry!


XSp...@aol.com

Captain Sarcastic

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May 13, 1999, 3:00:00 AM5/13/99
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XSpotsx <xsp...@aol.com> wrote in message
news:19990513195045...@ng-fs1.aol.com...

> As for WFLN, it was never a very profitable station considering it's a
> powerful FM signal. Loyalty, shmoyalty.....what counts is THE
> BOTTOM LINE...and 'FLN just wasn't bringing in enough dough.
> MAX didn't do much better revenue-wise. It's no coincidence that no

> other station in the market has picked up the classical format.

I would agree that as far as the bottom line goes, there probably isn't a
classical music station that is churning a profit. And you are also correct
in that if a radio station owner has to make a choice between making a
profit and maintaining listener loyalty, profit wins hands down. My point
is that WFLN had a very loyal audience which was suddenly trashed when
Greater Media dumped the classical format for Max 95.7. It's just plain
ironic that what succeds WFLN gets trashed in almost two years.

> As for Barsky, no one is certain whether they've showed him the door
> yet or not. I would think that there's a nice severance package in it
> for him. I guess we'll find out tomorrow morning.

I looked at Barsky's website (http://www.barsky.com) and it said that he got
canned. There's a petition form on there to fill out if you want to keep
him on Philadelphia radio. You would think he gets a nice severance
package, but even so, after all the hype that WXXM made about Barsky's
return only to be unceremoniously dumped in just two months, I think Barsky
and his foursome on that morning show got royally screwed.

> Furthermore, the station's parent company, Greater Philadelphia Radio, has
> new management in place from the corporate level all the way down to
> certain sales managers. Their heads are on the line...don't be surprised
if
> heads start to roll at their other properties in the market.

Ah yes . . . the stuff that Dilbert is made of.

> The moral of the story....don't believe the management when they protest
> "The station is not for sale!" and "We are not changing format!"

Coming soon: Kruzin' KYW 1060 -- Smooth Jazz, All the Time.

You're right, of course. Who would have ever thought that Channel 3 would
be a CBS affiliate, and Channel 10 an NBC affiliate?

Viola Guy

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May 14, 1999, 3:00:00 AM5/14/99
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>As for WFLN, it was never a very profitable station considering it's a
>powerful
>FM signal.

And, in what fairy tale book did you read this? True, the gross billing was
never as high as say, KYW. But, the profit margin was 52% in its last 5 years
as a classical music station. All from a station that pulled a profit every
year since 1957.

>Loyalty, shmoyalty.....what counts is THE BOTTOM LINE...and 'FLN
>just wasn't bringing in enough dough. MAX didn't do much better revenue-
>wise.

MAX has never grossed anywhere near what WFLN did. Add in a 42 million dollar
mortgage, on total gross revenue of a little over 4 million (well under
'FLN's), and...well.. you do the math. But imagine what classical music could
have done with the promotional dollars GM spent on MAX.

Jack Moore

John Jenkins

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May 14, 1999, 3:00:00 AM5/14/99
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The thing about the whole switch is that they didn't seem to tell the promotions
department. I was signed up for one of their contest, and had signed up by
e-mail from work. As such I was getting e-mails from them about different
promotions. In the afternoon, about 3 hours after the format change, I got an
e-mail promoting a weekend contest and a promotion for next week also. Looks
like management forgot to tell the employees.

Peter

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May 14, 1999, 3:00:00 AM5/14/99
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On Thu, 13 May 1999 17:50:39 -0400, "Captain Sarcastic"
<capt...@captain.sarcastic> wrote:

>In case you haven't noticed today, WXXM Max 95.7 at some point today changed
>its format to Jammin' Gold 95.7, which is a mix of R&B oldies, Motown
>classics and music from The Sound of Philadelphia.
>
>Funny that in the year and a half that the station has been on the air after
>changing from a very stable Classical music format with a very loyal
>audience for 50 years that the station all of a sudden trashes its format.
>Maybe it's a lesson learned here.
>
>Also funny that they spend a lot of effort publicizing the return of Paul
>Barsky only to dump his morning show, too. I sympathize with Barsky. He
>got screwed big time here. But I guess that's the radio business, isn't it?
>
>Any comments?

According to today's INSIDE RADIO, Barsky is staying.

This format has been very successful recently in other major markets
however the jury is still out on how much longevity it will have. It
has the potential to be a quick/big impact format that does not have
much staying power.

Peter
-----------------------------------------
**Remove XX to reply by e-mail**

Electro960

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May 14, 1999, 3:00:00 AM5/14/99
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I find this whole switch-over process to be weird. Just the night before I
heard Robert Smith (a MAX 95.7 DJ) talking about the Dave Matthews Band
concert, which is a MAX show. He also went on about all these plans MAX had
lined up for this summer. And the day before that, they were still promoting
the MAX 95.7 minumum wage contest.
Out of all this, you would think that the DJs would at least stop promoting
these things if the station was to switch formats the next day. This
switch-over process was very similar to when Hot Hits 98.1 went to Oldies.
Also, within the past week, MAX has been playing lots of oldies and some songs
that didn't fit the format (like classic soft rock). The morning of May 13, I
was listening to Barsky and you would not think that the station were to change
formats within a few hours. I don't recall Barsky talking about the
switch-over that day.
I'm curious about other people's input about this issue. Is it rare or what?

David Witz

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May 14, 1999, 3:00:00 AM5/14/99
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> Out of all this, you would think that the DJs would at least stop
promoting
> these things if the station was to switch formats the next day

Smells like neither the airstaff nor the promo people knew about the format
change until it hit the air. And, of course, since "Jammin' Gold" is an
obvious attempt to pre-empt any Chancellor station in the market
contemplating a switch to "Jammin' Oldies", management undoubtedly opted for
secrecy lest, say, Q-102 got wind of the switch and beat them to it by an
hour or so.

Secrecy is always a hallmark of a major format change. I remember carting
up the jingles for "Electric 106" in a hotel room to keep any whiff of
format change from wafting into the radio station halls. The deep cover
paid off, of course--"Electric 106" went on to a record-setting eight-month
run on the Philadelphia airwaves, setting the standard for format brevity
that remained unchallenged until six months later, when Solid Gold 102
premiered. As Chris Rock commented, "Grand opening...grand closing!"

-David

.. .. .. .. .. .. .. .. ..
David Witz
wi...@voicenet.com

"If the work of the average man required half the mental agility and
readiness of resource of the work of the average prostitute, the average man
would be constantly on the verge of starvation." -H. L. Mencken

Peter

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May 14, 1999, 3:00:00 AM5/14/99
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On 14 May 1999 23:02:07 GMT, elect...@aol.com (Electro960) wrote:

>I find this whole switch-over process to be weird. Just the night before I
>heard Robert Smith (a MAX 95.7 DJ) talking about the Dave Matthews Band
>concert, which is a MAX show. He also went on about all these plans MAX had
>lined up for this summer. And the day before that, they were still promoting
>the MAX 95.7 minumum wage contest.

>Out of all this, you would think that the DJs would at least stop promoting

>these things if the station was to switch formats the next day. This
>switch-over process was very similar to when Hot Hits 98.1 went to Oldies.
>Also, within the past week, MAX has been playing lots of oldies and some songs
>that didn't fit the format (like classic soft rock). The morning of May 13, I
>was listening to Barsky and you would not think that the station were to change
>formats within a few hours. I don't recall Barsky talking about the
>switch-over that day.

I doubt that Barsky or any of the other DJs knew about the change the
day before it happened.

Regina Litman

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May 14, 1999, 3:00:00 AM5/14/99
to
Electro960 wrote:
>
> I find this whole switch-over process to be weird. Just the night before I
> heard Robert Smith (a MAX 95.7 DJ) talking about the Dave Matthews Band
> concert, which is a MAX show. He also went on about all these plans MAX had
> lined up for this summer. And the day before that, they were still promoting
> the MAX 95.7 minumum wage contest.
> Out of all this, you would think that the DJs would at least stop promoting
> these things if the station was to switch formats the next day. This
> switch-over process was very similar to when Hot Hits 98.1 went to Oldies.
> Also, within the past week, MAX has been playing lots of oldies and some songs
> that didn't fit the format (like classic soft rock). The morning of May 13, I
> was listening to Barsky and you would not think that the station were to change
> formats within a few hours. I don't recall Barsky talking about the
> switch-over that day.
> I'm curious about other people's input about this issue. Is it rare or what?

I remember listening to WIOQ one day in November 1987, when it was what
was then called "Album-Oriented Rock" (AOR) and today would be called
"Classic Rock". A listener had just won tickets to a concert that was
sponsored by the station. The concert was a couple of weeks away. The
disk jockey told the listener to be sure to call in and report how the
concert went. I don't recall whose concert it was, but it was an act
who definitely fit the station's format as of that day.

Well, the very next day, WIOQ began its 14-month stint as an oldies
station, which was done either the day before or the day after Hot Hits
98.1 (WCAU-FM) went to Oldies (WOGL). Incidentally, I had lived in
Philadelphia just about a year at the time, and while I liked WIOQ's AOR
format, I really wanted an FM oldies station. We had had one where I
had lived before, and I missed having one in my new home. Now, all of
sudden, we had two at once. I clearly preferred WIOQ, although WOGL was
not that bad. I was disappointed that WIOQ ended up the "loser". I
still listen to WOGL. At the risk of sounding racist, I had heard that
the Jammin' format was up-and-coming and had feared that WOGL would
switch to this format. Although I like a lot of the "soul" oldies, I
like too many of the oldies by white acts (yes, I know that to some of
you, they are too derivative, but they give me pleasure) to want to
listen to a Jammin' format station. I'm a bit relieved to read here
that a different local station has been the one to adopt this format.
Then again, 98.1 FM switched to oldies in the first place when WIOQ made
the switch. What's to stop them from trying to corner the Jammin'
market in Philadelphia by beating out another station?

Captain Sarcastic

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May 14, 1999, 3:00:00 AM5/14/99
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Electro960 <elect...@aol.com> wrote in message
news:19990514190207...@ng-fe1.aol.com...

> Also, within the past week, MAX has been playing lots of oldies and some
> songs that didn't fit the format (like classic soft rock). The morning of
> May 13, I was listening to Barsky and you would not think that the
> station were to change formats within a few hours. I don't recall
> Barsky talking about the switch-over that day. I'm curious about
> other people's input about this issue. Is it rare or what?

What I find even stranger is that "Jammin' Gold 95.7" runs ads for the
Kremer Eye Center and the Lasik procedure with people like Genny Lane and
Cathy Donnelly from the Barsky Show. They introduce the ads like this:
"Hi. I'm Genny Lane from the Barsky Show." The show gets canned, the
format that the station had is canned, yet they're running ads as if Max
95.7 is still on the air and the Barsky show is still on.

Granted, Kremer Eye Center probably has a contract with WXXM and WXXM is
fulfilling the contract, but this is kind of like putting salt in a new
wound. Let's stick Barsky in the back and pour salt in the wound, too.

I listened to Barsky's show on May 13, too, and there was absolutely no
mention of a format change. I still think Barsky got big-time screwed with
this.

deepstblu

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May 14, 1999, 3:00:00 AM5/14/99
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Electro960 wrote:
>
> I find this whole switch-over process to be weird. Just the night before I
> heard Robert Smith (a MAX 95.7 DJ) talking about the Dave Matthews Band
> concert, which is a MAX show. He also went on about all these plans MAX had
> lined up for this summer. And the day before that, they were still promoting
> the MAX 95.7 minumum wage contest.
> Out of all this, you would think that the DJs would at least stop promoting
> these things if the station was to switch formats the next day. This
> switch-over process was very similar to when Hot Hits 98.1 went to Oldies.
> Also, within the past week, MAX has been playing lots of oldies and some songs
> that didn't fit the format (like classic soft rock). The morning of May 13, I
> was listening to Barsky and you would not think that the station were to change
> formats within a few hours. I don't recall Barsky talking about the
> switch-over that day.
> I'm curious about other people's input about this issue. Is it rare or what?
This sort of "U-turn" format switch seems to be becoming more the rule
than the exception. I can remember that when WFIL went country in the
early '80s it was announced about a week beforehand, but anymore it
seems that a few hours' notice is the max (no pun intended). The
exception would be when the change comes as the result of a sale of the
station; then there's usually more lead time.

Ssscold

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May 15, 1999, 3:00:00 AM5/15/99
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The whole thing is sad: Max was the best radio station in this town since Q
changed formats in the late 1980s. Well, I guess it's back to much-despised
Penn-sponsored XPN for this listener.


Electro960

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May 15, 1999, 3:00:00 AM5/15/99
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I find it very hard to believe that a station decides to change formats within
hours before the switch. This process must require advanced planning, along
with the preperation of music selections. I doubt that the station had this
music selection and just decided, "Here, lets play this from now on".

Peter

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May 15, 1999, 3:00:00 AM5/15/99
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The decision to change was probably made a lot more than a few hours
before but that doesn't mean that anyone outside of top management at
the station knew about the change more than a few hours before. Much
of the planning could have been done at the corporate offices and/or
at one of the group owned stations in another market.

There is no reason to announce a prending format change to the world
in advance but there are plenty of reasons not to.

Tom Brunt

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May 15, 1999, 3:00:00 AM5/15/99
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In article <373d47a8...@news2.newscene.com>, pmp...@unidial.com
(Peter) wrote:

What always amazes me about format changes is the lack of public
acknowlegdement about it. Listening to Jammin Gold just hours after the
switch, you'd never know that just hours before it was a different station.
It's as if they say "what do you mean we're playing new music, we've always
been this way." Their promos are great: "It's how Philly got it's groove
back." Philly sure got it's groove pretty quick, huh? :)

People usually treat their favorite radio station like a friendship---we
all know the voices & personalities of our favorite hosts, and many of us
make the station play a big role in the background of our day-by-day
existence. When the corporate management takes the "to hell with you
listeners attitude," it just leaves a very bad impression about Greater
Media, no matter what format they program their stations. Greater Media
showed a great lack of respect for the public, and the employees of Max by
secretly planning a format change. It won't help them in the long run if
everyone in this town hates them...........If they would have at least
showed the public & their employees the respect they deserve by giving a
"heads-up" to a coming format, it would put Greater Media, or any station
owner for that matter, in a better public light. Here's a concept: doing
early promotion on the new format might have developed an already
established listener base when the change took place. Do they really have
ANY listeners right now, except for us former Max fans trying to keep up
with where our DJ's went? Any comments on whether a "heads up, we're
changing format soon" approach would work better, or worse?

--
Tom Brunt
http://www.tebweb.com/tbvideo

NOTE: When replying via e-mail, remove NOSPAM from the address. It's
ashame this has to be done :(

Peter

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May 16, 1999, 3:00:00 AM5/16/99
to

In most cases I don't think it would accomplish anything useful. For
the listeners who liked Max, it would tell them that something they
like is about to go away. There seems no purpose to that. For the
competition, it would give them a chance to beat Max to the punch.
There was a strong feeling in the industry that WYXR (Star 104.5) was
on the verge of making this very format change. Why give the
competition a "heads up?"

Karen Byrd

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May 17, 1999, 3:00:00 AM5/17/99
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In article <373c0e8c...@news4.newscene.com>, pmp...@unidial.com
(Peter) wrote:

Obviously you don't know that it has *already* been done in this market
and has existed for a few years by WDAS. But I suspect that the number
of whites listening to WDAS are very few so you wouldn't know one way
or the other.

--
Karen Byrd

Karen Byrd

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May 17, 1999, 3:00:00 AM5/17/99
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In article <92663230...@news.remarQ.com>, "Captain Sarcastic"
<capt...@captain.sarcastic> wrote:

> In case you haven't noticed today, WXXM Max 95.7 at some point today changed
> its format to Jammin' Gold 95.7, which is a mix of R&B oldies, Motown
> classics and music from The Sound of Philadelphia.
>
> Funny that in the year and a half that the station has been on the air after
> changing from a very stable Classical music format with a very loyal
> audience for 50 years that the station all of a sudden trashes its format.
> Maybe it's a lesson learned here.
>
> Also funny that they spend a lot of effort publicizing the return of Paul
> Barsky only to dump his morning show, too. I sympathize with Barsky. He
> got screwed big time here. But I guess that's the radio business, isn't it?
>
> Any comments?

WDAS roared into the top 10 radio stations in the area by having just that
format in about a year's time after years and years of getting trounced
in the ratings. Until now WDAS has had no competition for the market
of mature blacks (or whites for that matter)who don't want to listen
to hip-hop.

I'm still mourning the passing of WFLN and will never tune in 95.7 now
because of what happened, btw.

--
Karen Byrd

Bill Connors

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May 17, 1999, 3:00:00 AM5/17/99
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<snip>
Karen Byrd wrote in message ...
>Obviously you don't know that it has *already* been done in this market
>and has existed for a few years by WDAS. But I suspect that the number
>of whites listening to WDAS are very few so you wouldn't know one way
>or the other.
Gee, Karen, that's kind of insulting. Wouldn't it sound better if you said
'I suspect whitey ain't listenin'

>--
>Karen Byrd

Karen Byrd

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May 17, 1999, 3:00:00 AM5/17/99
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In article <7hpk98$sn6$1...@bgtnsc01.worldnet.att.net>, "Bill Connors"
<cra...@worldnet.att.net> wrote:

Whether it's insulting or not I still bet my assertion is correct:
that few whites in Phila. listen to black-oriented stations so they don't have
a clue about what their playlists are.

Given some of the discussion about the change in 95.7, it's clear
that most posters had no idea that this format has been going strong
in this market for a while. They didn't know because they never listen
to the station that has had that format.

--
Karen Byrd

JDemko8003

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May 17, 1999, 3:00:00 AM5/17/99
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>They didn't know because they never listen
>to the station that has had that format.
>
>--
>Karen Byrd

To hear one good Jam on WDAS you have to suffer through three sappy ballads.
Not for me!

Jeff Demko

Tom Brunt

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May 17, 1999, 3:00:00 AM5/17/99
to

> >> >I find it very hard to believe that a station decides to change formats
> >within
> >> >hours before the switch. This process must require advanced
planning, along
> >> >with the preperation of music selections. I doubt that the station
had this
> >> >music selection and just decided, "Here, lets play this from now on".
> >>
> >> The decision to change was probably made a lot more than a few hours
> >> before but that doesn't mean that anyone outside of top management at
> >> the station knew about the change more than a few hours before. Much
> >> of the planning could have been done at the corporate offices and/or
> >> at one of the group owned stations in another market.
> >>
> >> There is no reason to announce a prending format change to the world
> >> in advance but there are plenty of reasons not to.

Another thing about Max going away is that I thought Max was taking quite a
bite out of Y100. I could be wrong, but I remember hearing a while back
that Max was beating Y in the ratings, which is one reason why Barsky was
canned from Y-100: They wanted him to run more music & less talk on his
show, and Barsky refused to compromise. Max always had alot of on-air
promotions, sponsored their fair share of concerts, etc. I'm sure Barsky
had quite a following when he came back to the air on Max, so I'll bet
their morning show ratings went up. Seems like maybe 2 months wasn't
giving enough of a chance.........unless the modern rock format just isn't
that profitable?

monchie of nyc

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May 18, 1999, 3:00:00 AM5/18/99
to
I'm not sure that over the long haul a pop-rock station is necessarily more
profitable than a classical or mainstream jazz station. A classical music
station in a market like Philly or NYC will almost always have a nice steady
profit, while a pop-rock station will be much more subject to the ups and
downs of temporary trends.

Like NYC's former classical station, WNCN, 95.7 might be fated to move from
format to format like a radio gypsy.

Peter <pmp...@unidial.com> wrote in message
news:37423b82....@news2.newscene.com...
> I think they'd rather make money doing any format than lose money
> doing another format. The feeling is that you can probably make more
> money doing something other than classical. In most cases that's
> true.
>
> Given a choice of making some money or making "oodles" of money I
> think most people would choose the oodles option.


jhay

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May 18, 1999, 3:00:00 AM5/18/99
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Tom Brunt wrote:

Just my 20 mills, but I'm glad Barsky's gone from Y100. I like more music than
talk in the AM. Some talk and hilarity is cool, but Barsky does too much of it.
I never listened to Max in the morning, but ASA I hear Barsky, I turn the dial.
Doesn't mean that it was fair that he was canned on such short notice, but that
sort of thing is unfortunately commonplace, I've witnessed it personally.
IMHO, for morning entertainment, there was nothing like Sarah, Spike and
Vinny. 8^)

JH

monchie of nyc

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May 18, 1999, 3:00:00 AM5/18/99
to
Commercial radio in general has gone downhill for the last 20-30 years, with
stations increasingly playing different variations on the same pop-rock
music and shutting out anything different, like classical music or
mainstream jazz.

And, IMHO, it's not because a classical format doesn't make money -- it's
because a classical format doesn't have the potential to make oodles and
oodles and oodles of money. The large corporations that now own most of the
commercial dial would much rather have a money-losing pop-rock station than
a money-making classical station because perhaps one day, they figure,
they'll hit on some format that will bring in the big bucks.

Several years ago here in NYC, profitable classical music station WNCN
switched overnight to a hard rock format, and has since been through at
least one format change and numerous format "adjustments," including a
blazingly unsuccessful loud-mouthed morning jock. Last I heard they were
doing classic rock and still had anemic ratings.

The New York Times' WQXR is still doing classical music, and its ratings are
very respectable (probably at least partly due to WNCN's demise). But due to
the economic pressures of today's radio business, I wouldn't be surprised to
see the Times sell the station to some megacorp that will change its format
overnight to, say, classic jamming rock oldies.

As far as I'm concerned, there is no hope for commercial radio ever doing
anything interesting (with the exception of WQXR), so I'll continue
listening to public radio (all-jazz WBGO and classical/NPR WNYC). And I
sincerely hope that some day in the near future, Internet radio makes the
megacorps' expensive real estate on the FM band worthless.

Viola Guy <viol...@aol.com> wrote in message
news:19990513201856...@ng-fa1.aol.com...

Peter

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May 18, 1999, 3:00:00 AM5/18/99
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On Mon, 17 May 1999 21:21:42 -0400, tbr...@NOSPAMplantaganet.com (Tom
Brunt) wrote:

>Another thing about Max going away is that I thought Max was taking quite a
>bite out of Y100. I could be wrong, but I remember hearing a while back
>that Max was beating Y in the ratings, which is one reason why Barsky was
>canned from Y-100: They wanted him to run more music & less talk on his
>show, and Barsky refused to compromise. Max always had alot of on-air
>promotions, sponsored their fair share of concerts, etc. I'm sure Barsky
>had quite a following when he came back to the air on Max, so I'll bet
>their morning show ratings went up. Seems like maybe 2 months wasn't
>giving enough of a chance.........unless the modern rock format just isn't
>that profitable?

In the recent Winter ratings period, Y100 was slightly ahead of Max in
total audience however both stations' ratings were low.

Peter

unread,
May 18, 1999, 3:00:00 AM5/18/99
to
On Tue, 18 May 1999 04:27:08 -0400, "monchie of nyc"
<mon...@interport.net> wrote:

>Commercial radio in general has gone downhill for the last 20-30 years, with
>stations increasingly playing different variations on the same pop-rock
>music and shutting out anything different, like classical music or
>mainstream jazz.
>
>And, IMHO, it's not because a classical format doesn't make money -- it's
>because a classical format doesn't have the potential to make oodles and
>oodles and oodles of money. The large corporations that now own most of the
>commercial dial would much rather have a money-losing pop-rock station than
>a money-making classical station because perhaps one day, they figure,
>they'll hit on some format that will bring in the big bucks.

<snip>

I think they'd rather make money doing any format than lose money
doing another format. The feeling is that you can probably make more
money doing something other than classical. In most cases that's
true.

Given a choice of making some money or making "oodles" of money I
think most people would choose the oodles option.

Peter

Karen Byrd

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May 18, 1999, 3:00:00 AM5/18/99
to
In article <slrn7k0sr0...@unix2.netaxs.com>, R...@netaxs.com wrote:

> in <byrd-17059...@mscfadm6.med.upenn.edu>,


> Karen Byrd <by...@mscf.med.upenn.edu> said:
> >
> > Obviously you don't know that it has *already* been done in this market
> > and has existed for a few years by WDAS. But I suspect that the number
> > of whites listening to WDAS are very few so you wouldn't know one way
> > or the other.
>

> Does WDAS have a "format", or has Butter been playing the same records for
> 20 years?

:-)

Actually for a while it was very similar to WUSL, then it switched to
"adult urban" or whatever they call this R&B oldies format.

--
Karen Byrd

Ssscold

unread,
May 18, 1999, 3:00:00 AM5/18/99
to
I think some previous comments about relative profitability were right on
point. Once upon a time, people could actually struggle to make money running
a radio station. Now, making money is an absolute given: owning a radio
station is practically a license to print money. Now, the only question is how
much you can make. Consequently, an owner can drop a very profitable format for
another that offers the potential of even "mo money, mo money, mo money." And
if that doesn't work, well, they can just change formats again.

Captain Sarcastic

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May 18, 1999, 3:00:00 AM5/18/99
to
Captain Sarcastic <capt...@captain.sarcastic> wrote in message
news:92673010...@news.remarQ.com...

> What I find even stranger is that "Jammin' Gold 95.7" runs ads for the
> Kremer Eye Center and the Lasik procedure with people like Genny Lane and
> Cathy Donnelly from the Barsky Show. They introduce the ads like this:
> "Hi. I'm Genny Lane from the Barsky Show." The show gets canned, the
> format that the station had is canned, yet they're running ads as if Max
> 95.7 is still on the air and the Barsky show is still on.

Hate to quote myself here, but this is pertinent. The ads that "Jammin'
Gold 95.7" run for the Kremer Eye Center sound edited to me, particularly
the Cathy Donnelly spots. She introduces herself and then it abruptly goes
to where she introduces the doctor. It's as if something is cut out, like
the words " . . . of the Barsky show . . . "

Tacky.


Ssscold

unread,
May 19, 1999, 3:00:00 AM5/19/99
to
>'m not sure that over the long haul a pop-rock station is necessarily more
>profitable than a classical or mainstream jazz station.

Long haul? Some of these stations change formats as often as the average
person changes toothbrushes. None of them are in it for the long haul; their
only interest is in the here and now.

Peter

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May 19, 1999, 3:00:00 AM5/19/99
to
On Tue, 18 May 1999 17:33:33 -0400, "monchie of nyc"
<mon...@interport.net> wrote:

>I'm not sure that over the long haul a pop-rock station is necessarily more
>profitable than a classical or mainstream jazz station. A classical music
>station in a market like Philly or NYC will almost always have a nice steady
>profit, while a pop-rock station will be much more subject to the ups and
>downs of temporary trends.

A pop-rock station is not *necessarily* more profitable than a
classical station but it *probably* is and it has the potential to be
much more profitable. The potential up side is much greater.

Viola Guy

unread,
May 19, 1999, 3:00:00 AM5/19/99
to
>A pop-rock station is not *necessarily* more profitable than a
>classical station but it *probably*

Not this one, though! It shoulda' been called:
Bottomless-pit-in-which-to-throw-millions-of-dollars- 95.7 instead of MAXX.

Jack

Peter

unread,
May 19, 1999, 3:00:00 AM5/19/99
to

You're right that Max was not very successful but most classical
stations that have changed format have been more successful after the
change. Most, not all. And, this one probably will be too with their
new Jammin Gold format.

Captain Sarcastic

unread,
May 19, 1999, 3:00:00 AM5/19/99
to
Ssscold <sss...@aol.com> wrote in message
news:19990518203936...@ng-cb1.aol.com...

> Long haul? Some of these stations change formats as often as the average
> person changes toothbrushes. None of them are in it for the long haul;
their
> only interest is in the here and now.

The stations are in it for the long haul in terms of the maximum amount of
money they can produce. The "here and now" is important so that the
stations can make the maximum amount of money now.

monchie of nyc

unread,
May 20, 1999, 3:00:00 AM5/20/99
to
Q-104 (the formerly classical WNCN) in NYC still hasn't found an audience,
and it's been about six or seven years since the format change.

Peter <pmp...@unidial.com> wrote in message

news:3742db42...@news4.newscene.com...

Ssscold

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May 20, 1999, 3:00:00 AM5/20/99
to
Like anyone gives a fat rat's ass about New York.


Graahound

unread,
May 20, 1999, 3:00:00 AM5/20/99
to
>I find this whole switch-over process to be weird. Just the night before I
>heard Robert Smith (a MAX 95.7 DJ) talking about the Dave Matthews Band
>concert, which is a MAX show. He also went on about all these plans MAX had
>lined up for this summer. And the day before that, they were still promoting
>the MAX 95.7 minumum wage contest.
>Out of all this, you would think that the DJs would at least stop promoting
>these things if the station was to switch formats the next day. This
>switch-over process was very similar to when Hot Hits 98.1 went to Oldies.
>Also, within the past week, MAX has been playing lots of oldies and some
>songs
>that didn't fit the format (like classic soft rock). The morning of May 13,
>I
>was listening to Barsky and you would not think that the station were to
>change
>formats within a few hours. I don't recall Barsky talking about the
>switch-over that day.
>I'm curious about other people's input about this issue. Is it rare or what?

I thought it was kinda funny the other day in my car they announced,
"95.7....Not your parents oldie station", then played "Build me up buttercup."
Who's parents are they referring to here?

G-Hound

G-Hound
"Sleep is for the weak."

MAS

unread,
May 23, 1999, 3:00:00 AM5/23/99
to
Exactly...I heard their ad that said instead of music like this, then
they played a short intro, to get to this...and they played the
Jacksons' ABC.... Yeah, right. I also heard Elton John (Motown? Philly
sound?).

Tom Brunt

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May 23, 1999, 3:00:00 AM5/23/99
to
I'm glad I'm not the only one whose noticed that their format description
doesn't fit the music they play. Their credo is: "Classic R&B, Motwon and
the Philly Sound." Flipping by the station at times, I've heard these:
--Macho Man--The Village People
--Don't Leave Me This Way--A Disco Artist
--Various disco songs from artists I can't remember

Not that hearing those songs were bad, but how does it fit into any of the
above mentioned genres? I don't think those songs have any connection to
"The Sound of Philly." Does anyone here know exactly what "The Sound of
Philly" is?

--

hillary gorman

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May 24, 1999, 3:00:00 AM5/24/99
to
On Sun, 23 May 1999 19:02:02 -0400,<tbr...@NOSPAMplantaganet.com> wrote:
*I'm glad I'm not the only one whose noticed that their format description
*doesn't fit the music they play. Their credo is: "Classic R&B, Motwon and
*the Philly Sound." Flipping by the station at times, I've heard these:
*--Macho Man--The Village People
*--Don't Leave Me This Way--A Disco Artist
*--Various disco songs from artists I can't remember
*
*Not that hearing those songs were bad, but how does it fit into any of the
*above mentioned genres? I don't think those songs have any connection to

Yeah, as I heard them playing baby Michael Jackson numbers from Off the
wall, I was thinking the same thing.

*"The Sound of Philly." Does anyone here know exactly what "The Sound of
*Philly" is?

Uh, Harold Melvin and the Blue Notes? The O'Jays? Teddy Pendergrass,
Shirley Jones, Three Degrees, Huff/Gamble... we're talking soul/funk/r&b.

-h.

--
hillary gorman...........Official Token Female..........hillary@netaxs.com
"So that's 2 T-1s and a newsfeed....would you like clues with that?"
hil...@hillary.net: for debugging your net or deworming your pet
Net Access...The NSP for ISPs....The NOC that rocks around the clock.


Karen Byrd

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May 24, 1999, 3:00:00 AM5/24/99
to

Try the OJs, Harold Melvin and BlueNotes with Teddy Prendergast, Billy
Paul, MFSB, Lou Rawls.... Anyone who recorded with Kenny Gamble and Leon
Huff back in the
70s. Phila. International Records is still in business at Broad and Spruce
with Gamble at the helm.

Also the Delfonics and Stylistics two other Phila. 70s groups.

Maybe you are too young to remember or weren't born when the Phila.
Sound(TSOP) was heavily at the top of charts.



> I'm glad I'm not the only one whose noticed that their format description

> doesn't fit the music they play. Their credo is: "Classic R&B, Motwon and

> the Philly Sound." Flipping by the station at times, I've heard these:

> --Macho Man--The Village People


> --Don't Leave Me This Way--A Disco Artist

> --Various disco songs from artists I can't remember
>

> Not that hearing those songs were bad, but how does it fit into any of the

> above mentioned genres? I don't think those songs have any connection to

> "The Sound of Philly." Does anyone here know exactly what "The Sound of

> Philly" is?
>
>

--
Karen Byrd

Steve Good

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May 24, 1999, 3:00:00 AM5/24/99
to
In article <92663230...@news.remarQ.com>,
"Captain Sarcastic" <capt...@captain.sarcastic> wrote:
> In case you haven't noticed today, WXXM Max 95.7 at some point today
changed
> its format to Jammin' Gold 95.7, which is a mix of R&B oldies, Motown
> classics and music from The Sound of Philadelphia.
>
> Funny that in the year and a half that the station has been on the
air after
> changing from a very stable Classical music format with a very loyal
> audience for 50 years that the station all of a sudden trashes its
format.
> Maybe it's a lesson learned here.
>
> Also funny that they spend a lot of effort publicizing the return of
Paul
> Barsky only to dump his morning show, too. I sympathize with
Barsky. He
> got screwed big time here. But I guess that's the radio business,
isn't it?
>
> Any comments?

Max was my favorite station, except for the Barsky show. I would tune
it in all the time, except in the morning. I want music in the morning,
not mindless banter.

I was estatic one morning when I noticed Barsky wasn't on.
Only to realize that the station was only playing crap. Bummer.
This station is so bad that I'm going to have to take it off the
car radios preset. Any suggestions for alternatives to Max?

Steve


--== Sent via Deja.com http://www.deja.com/ ==--
---Share what you know. Learn what you don't.---

Ssscold

unread,
May 24, 1999, 3:00:00 AM5/24/99
to
The only alternative I know to Max is, unfortunately, WXPN. The music's a
little softer and without quite the same edge and the DJs are all crunchy
granolas and warm and fuzzies, and you won't hear the hits quite so often, but
it's a fair approximation. Ever since Max arrived, I've alternated between the
two and found that the good songs I first heard on 'XPN later turned up on Max.

Just turn the dial when David Dye comes on.

Captain Sarcastic

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May 24, 1999, 3:00:00 AM5/24/99
to
Tom Brunt <tbr...@NOSPAMplantaganet.com> wrote in message
news:tbrunt-ya02408000...@news.netaxs.com...

> Not that hearing those songs were bad, but how does it fit into any of the
> above mentioned genres? I don't think those songs have any connection to
> "The Sound of Philly." Does anyone here know exactly what "The Sound of
> Philly" is?

Anything Philadelphia International Records cranked out in the '70s. (i.e.
anything produced by Leon Huff or Kenny Gamble)

Electro960

unread,
May 24, 1999, 3:00:00 AM5/24/99
to
The best alternative to MAX 95.7 that I can think of is 93.7 WSTW.

Ssscold

unread,
May 25, 1999, 3:00:00 AM5/25/99
to
NO ONE ever referred to it as "The Sound of Philly." It was always "The Sound
of Philadelphia." There was even a group known as TSOP.

Captain Sarcastic

unread,
May 25, 1999, 3:00:00 AM5/25/99
to
Ssscold <sss...@aol.com> wrote in message
news:19990524200222...@ng-fb1.aol.com...

> NO ONE ever referred to it as "The Sound of Philly." It was always "The
> Sound of Philadelphia." There was even a group known as TSOP.

Ahhh . . . correct you are. Philly is such a bastardization of the word
"Philadelphia." It's like calling Wilmington "Willy" or Camden "Cammy," or
Washington D.C. "Washy."

TSOP . . . is the title of the Soul Train theme song, by the way. The group
that played it is MFSB (Mother, Father, Sister, Brother).


Ssscold

unread,
May 26, 1999, 3:00:00 AM5/26/99
to
More than once, I've explained to non-natives that you'll hear Philadelphians
refer to South Philly, North Philly, or West Philly, but you'll hear very few
of us refer to our hometown as Philly; it's always Philadelphia.

Matthew Mitchell

unread,
May 28, 1999, 3:00:00 AM5/28/99
to
In article <7if71b$1tt$3...@remarQ.com>,
"Captain Sarcastic" <capt...@captain.sarcastic> wrote:

>TSOP . . . is the title of the Soul Train theme song, by the way. The group
>that played it is MFSB (Mother, Father, Sister, Brother).

Said group was made up of the session musicians that often backed up on
various Gamble/Huff records. They were good enough to get a record of
their own out from time to time, and I suppose it was a nice little
motivation for them too.

Dr. Matt
(I _still_ don't listen to 95.7 FM)


art vandelay

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May 30, 1999, 3:00:00 AM5/30/99
to
Anyone know if they have a web page or what their e-mail address is?

BTW: I like the new format, but have a few minor complaints/suggestions
I'd like to send them.

^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^


hillary gorman

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May 31, 1999, 3:00:00 AM5/31/99
to
On Sun, 30 May 1999 23:34:23 -0400 (EDT),<Arthur-...@webtv.net> wrote:
*Anyone know if they have a web page or what their e-mail address is?
*
*BTW: I like the new format, but have a few minor complaints/suggestions
*I'd like to send them.

Well, they keep saying "you can listen to our station at
www.jammingold957.com" during their station ID spots...
If you're contacting them anyway, ask them which songs on their playlist
they think qualify as "the Philly Sound."

art vandelay

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May 31, 1999, 3:00:00 AM5/31/99
to
I asked for Jammin' Gold 95.7's web page or e-mail address.

Hillary Gorman was kind enough to answer:

<<<<<Well, they keep saying "you can listen to our station at
www.jammingold957.com" during their station ID spots... If you're
contacting them anyway, ask them which songs on their playlist they
think qualify as "the Philly Sound." >>>>>>

Thanks, Hillary. Unfortunately, that web site is just a place to
download an audio player and listen to the station live. No feedback
area.

Your "Philly sound" point is a good one. Personally, I'd like to hear a
lot less bad disco and a ton more soul and blues.

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