VirtualResume * Mktg. & Adv. Consultant/20 yrs. Diverse Exp.
William Herrfeldt
VirtualResume <http://www.virtualresume.com/vitae/>
Name: William Herrfeldt
Phone: 410/825-2574
E-mail: her...@bigplanet.com
Location: Baltimore Maryland USA
Relocation: yesonlyto
_ _ _
As a free-lance marketing & advertising consultant, I can make an
immediate contribution if you are either an advertiser or an advertising
agency.
If you are an advertiser, I have experience in managing:
advertising, corporate communications, employee communications,
shareholder relations and public relations.
marketing and strategic communication planning, vendor relations and
selection, support functions such as
audio/visual, photographic and print production.
I will be an important, cost-effective resource if you are an advertising
agency:
in need of a seasoned marketing professional who can provide temporary
senior-level support in Account Planning, Client Service, Market Research,
and New Business, pitching a major piece of new business, gearing up on a
new account when expectations are high but experience is limited, or
losing a key employee during a particularly critical period.
These Folks Found Out I Know My Stuff
I have real-world expertise & experience in a wide range of marketing and
advertising-related functions. I have held agency senior management
positions or have consulted in connection with the following major
regional and national
clients:
Sherwin-Williams Co. (Natíl)
AT&T Government Markets(Natíl)
Litton/PRC (Natíl)
Commercial Credit Co. (Natíl)
Martin Marietta Corporation (Wíwide)
SECU (MD State Emp. Credit Union)
GEICO (Nat'l)
Household Finance Corp. (Wíwide)
Provident Bank of Maryland
First National Bank of Akron
Amtrak (Nat'l)
CoreStates Financial
Sylvan Learning Systems (Natíl)
Hamilton Bank(PA)
Precision Tune Auto Care (Natíl)
ERA Real Estate (Natíl)
D.C. Lottery
CapitalOne Financial (Natíl)
Volunteers of America (Natíl)
Hanover Brands, Inc.
Giant Food Stores, Inc
Times Journal Publishing Co.
Blue Cross & Blue Shield of Maryland
Columbia Medical Plan
Freestate Health System
AAI Corporation
Pimlico/Laurel Race Courses
Greenpeace
Wall Street Deli
Taste Publications Internat'l
Lightnet
EOSAT
Treasury Management Assn.
Vie de France
Iíve Worked Full-Time for Some of the Best
Needham, Harper & Steers (DDBNeedham), Chicago, IL. For six years, I was
Vice President & Account
Supervisor on the $15 million Household Finance Company account. In
addition to managing the core account in
support of its network of 2,500 US offices, I oversaw some great work on
behalf of the clientís Canadian subsidiaries
and its string of banks in the West.
W. B. Doner & Co., Baltimore, MD. Recruited to manage Commercial Credit,
move onto Sherwin- Williams,
Hanover Brands, Times-Journal Publishing and, oh yes, Pimlico & Laurel.
(Had great tix to the Preakness!)
VanSant Dugdale & Co., Baltimore, MD. Vice President & Account Director.
Handled both ìguns and butterî,
Martin Marietta Corp. and Giant Food Stores. Also managed introduction of
two HMOís for Blue Cross & Blue
Shield of Maryland, guided Hamilton Bank in Lancaster, PA, and both won
and managed Provident Bank of
Maryland.
Lewis Advertising Co., Baltimore, MD. Spent a year as Director of Sales &
Marketing for this large direct mail
company. Billings increased 20%, primarily due to my attracting
CapitalOne Financial, one of the companyís
largest new business acquisitions in years.
AAI Corporation, Hunt Valley, MD. Rounded out my experience by serving as
Director of Corporate
Communications with this $200 million defense contractor. Great learning
experience into the clientís perspective on
marketing, advertising and communications.
After spending almost 20 years with those fine companies, Iíve been
working for these clients as an Independent
Consultant since 1996:
E. James White Co., Herndon, VA. Served as Acting Director of Account
Planning. I managed several primary
and secondary research projects for the agency on behalf of AT&T,
Litton/PRC and Amtrak, the agencyís largest
clients.
AbramsonEhrlichManes, Washington, DC. Provided research and strategic
planning in support of pitches for two
national consumer advertising accounts.
Caliber Learning Network, a subsidiary of Sylvan Learning Systems.
Serving as Interim Marketing Manager,
supporting the introduction and North American roll-out of a series of
distance learning seminars aimed at IT
professionals. Overseeing all aspects of venture including positioning,
website and advertising development,
relationship with content-providers, telemarketing support.
Albert-Bogner Design Communications, Lancaster, PA. Completed long-range
strategic plan for this 10-person
communications company.
Seidel Transforming Cosmetics, Baltimore, MD. Managed companyís initial
direct mail program in support of
introduction of new product.
Few in this area have the breadth of credentials that I can bring to your
organization.. And they are available without
your making an expensive long-term investment in your senior staff. I
would welcome your call.
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