Sorry for the slow reply, I've been traveling this week.
Metadata is NOT the sample ID - this info would contained in your QIIME mapping file (tab delimited text file prepared according to these instructions on the QIIME site:
http://qiime.org/documentation/file_formats.html ), You would need to embed this in your .biom file using the biom add-metadata command, as follows:
biom add-metadata -i otu_table_mc2_w_tax.biom -o otu_table_mc2_w_tax_and_metadata.biom -m sample_metadata_mapping_file.txt
The output file from this command would then be ready to upload into Phinch. Let me know if you still have problems after embedding in your metadata.