Norcross presents a lot of very compelling arguments and does a nice job at addressing objections, responses, and providing thorough and creative examples that illustrate the issue at hand. While certainly not exactly the same, do you find his puppy/cocoamone example compelling or a bit of a stretch? If the latter, then why do you reject it? Norcross claims that he expects "near universal agreement" with his claim that it is unjust for Fred to be able to enjoy the taste of chocolate at the expense of so much suffering and so many deaths. Were you skeptical about agreeing with his proposition because you that it might entail a change in your actions? I find his arguments to be very compelling in swaying people against the consumption of animal products.
It seems that Norcross' piece is very focused on the treatments of animals, and his mentions of specifically factory-farmed meat are numerous. I wonder what he thinks about this semi-recent trend of "happy meat/dairy/eggs that many people—Portlanders specifically—attempt to purchase and consume to ease their consciousness. Is it the treatment of the animals on these factory farms wrong, or are there fundamental issues in raising animals for food? In other words, if Fred were to make the puppies' cages a bit bigger or allow them to go outside once a day—but still slaughter them in the end—would it be acceptable? Is it wrong because it is unvirtuous in and of itself, and the treatments just makes the situation worse, or is it simply wrong to take the lives of a sentient being simply for gustatory pleasure?