The streaming wars are about to kick off in the US, but only a few brave souls are willing to predict the winners. Most of the media industry is waiting to see how the big players lay out their plans as 2019 unfolds.
Content from HBO, the prestigious Warner cable network going through an executive shake-up of its own, is also expected to be part of the service, though the HBO Now SVoD platform will remain as a stand-alone offering.
While Disney has not revealed specific plans, it has talked about an international roll-out of Hulu, and it could leverage international assets such as the vast Star India network (another part of the Fox acquisition) in the streaming world.
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With the emergence of cheap, ad-supported subscriptions, Netflix and Disney+ are very much expected to take a bite into the revenue of traditional television channels as the streaming services look toward continued expansion.
The bonanza for Netflix and Disney+ could be considerable. Statista, a German company specializing in market and consumer data forecasted that spending on television ads will hot $159 billion globally this year.
And when the time comes, Disney+ will make a transition of its existing $7.99-per-month subscription tier to the ad-supported version, and the ad-free option will go for $10.99. The company has confirmed the same for this transition.
It will also offer advertisers the luxury of placing ads directly with Netflix or Disney+ for viewers all around the world, rather than go through the trouble of negotiating deals with channels or stations in various regions.
In addition to reaching viewers wherever and whenever they stream television shows, ads on Netflix or Disney+ provide marketers with more data than is available. Television ads on streaming platform can also be targeted at individual viewers.
So far, streaming television do not seem a threat to digit ad revenues for companies like Amazon, Facebook, Google or TikTok, with marketers looking forward to expand their overall budget for reaching their consumers online.
What a weird question. How do you usually say no in everyday life? The most cultured way is "no, thank you" I suppose, but you can pretty much shake your head, ignore it, you can make chicken noises, really anything that clearly shows the game will continue.
In OTB chess, the convention is to make a move and then offer a draw verbally to your opponent. That way, your opponent can decline through either gesture/verbally or by making a move.
Because I am still a low-level player, I perform the traditional resignation by turning over my king and immediately offer a handshake so there is no confusion that I resign. Verbally saying, "I resign" is just as effective.
I definitely understand wanting to avoid having the appearance of being rude. But hopefully your opponent understands if you ignore them; after all, you may need some time to think if you have actually reached a drawn position or not.
Although verbal is often used to signify speech, as in "verbal abuse," in a literal sense, "verbally" means using words, either written or spoken, while "orally" only means spoken. Thus "orally" is the unambiguous term. In law, the term "oral contract" is used to signify a spoken agreement. The term "verbal contract" is to be avoided.
When I took my American Board of Surgery exams, we referred to the "qualifying exam" as the written exam and the certifying exam as the orals. (Of course, the "written" exam wasn't really written, it was done on a computer, I guess a throwback to earlier times) As an example, here's some text from the American Board of Surgery web site:
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Streaming giants Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion with the launch of cheaper, ad-supported subscriptions.
After having long-shunned the notion of advertising on its platform, Netflix this year accelerated work on just such an offering as inflation prompts consumers to spend less and competition in the streaming television market intensifies.
"It's going to be a major moment for advertisers." The windfall for Netflix and Disney+ could be considerable. Market tracker Statista forecasts that spending on television ads globally will hit $159 billion this year.
But Netflix and Disney+, with 220 million and 152 million subscribers respectively, throwing their hats in the advertising ring could catch the attention of businesses interested in reaching television audiences, analysts said.
Being able to reach Netflix or Disney+ viewers promises to help brands reconnect with audiences that have abandoned traditional "linear" television in favor of streaming entertainment, said nScreenMedia chief analyst and founder Colin Dixon.
"This actually gives advertisers access to people who they haven't been able to reach in a while, in their most focused viewing time," Dixon said. No matter when viewers with ad-based subscriptions choose to watch a show or film, the commercials will be there, waiting for them.
It will also afford advertisers the luxury of placing ads directly with Netflix or Disney+ for viewers around the world, rather than having to negotiate numerous deals with channels or stations in various regions, Dixon added.
Even major US studios such as CBS, NBC and Fox are expected to see TV ad money lured away by the prospect of matching marketing messages with winning content such as Stranger Things on Netflix or Star Wars on Disney+.
"When Netflix and Disney+ unlock that capability and allow advertisers to access the most premium inventory available on televisions, we're going to go to a full stampede out of linear television and into streaming environments," said Lawrence of Samba TV.
"It will probably drive down linear television advertising value." Along with reaching viewers wherever and whenever they stream television shows, ads on Netflix or Disney+ can provide marketers with more data than is available from what Samba called "old-fashioned TV," he added.
So far, streaming television services do not seem a threat to digital ad revenue for the likes of Amazon, Facebook, Google or TikTok, with marketers expanding their overall budgets for reaching people online, according to analyst Benes.
A "National Geographic" film crew are hunted down by a giant, legendary green anaconda in the Amazon rainforest while being held hostage by an insane hunter, who forces them to join his quest to capture the deadly snake.
Neo, a computer programmer and hacker, has always questioned the reality of the world around him. His suspicions are confirmed when Morpheus, a rebel leader, contacts him and reveals the truth to him.
A Chinese immigrant becomes unwillingly embroiled in an epic adventure where she must connect different versions of herself in the parallel universe to stop someone who intends to harm the multiverse.
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Video streaming services like Amazon and Netflix are adding a new dimension to the Sundance Film Festival. NPR's Audie Cornish speaks with Tatiana Siegel, senior film writer for the Hollywood Reporter, about the competition with traditional movie studios for distribution rights to some of the festival's most anticipated films.
AUDIE CORNISH, HOST: Internet streaming services Netflix and Amazon are shaking up the film festival business. At Sundance this year, the services bid up the prices of independent films and upended the strategy of traditional Hollywood players. Thanks to that competition, "The Birth Of A Nation," a biopic about the slave rebellion leader Nat Turner, broke a Sundance record with Fox Searchlight picking up the distribution rights to the movie for more than $17 million. Tatiana Siegel is a senior film writer at the Hollywood Reporter, and she says Netflix and Amazon succeeded in part by jumping in early.TATIANA SIEGEL: Basically Netflix bought two big projects coming into the festival. They struck their deals before the festival even started. So they picked up a Paul Rudd movie called "The Fundamentals Of Caring" for nearly $7 million. And they also bought the Ellen Page drama "Tallulah," and that was for 5 million. So basically, to put those numbers in context, two eras ago, the top sale at the whole festival was $3.5 million for a Kristen Wiig movie called "The Skeleton Twins."CORNISH: Whoa, OK. So they're getting in early, and they're going bigger when they do.SIEGEL: Exactly.CORNISH: When you think about why the streaming services were able to kind of upend the market this time around, what are some of the reasons? I mean, are they just the cool kids in town? Do they have more money? What's - how are they seen?SIEGEL: I think it's all of the above. They had more money. They came in with very deep pockets and were willing to spend. I think it's also because they hired away people from some of the traditional distributors that would be their buyers on the site in Sundance looking for the hot movies. And these people are professionals. They know what they're looking for. They've read the scripts. And so last year, Netflix only bought one small documentary, and Amazon bought nothing. This year, they came in fully staffed and ready to go.CORNISH: How are the traditional movie studios reacting to all this financially or otherwise?SIEGEL: I think they're seething because A - it's driving up the prices even when they do land a movie. So you had something like "Birth Of A Nation" which was not bought by Netflix or Amazon. However, Netflix was bidding, and they bid $20 million. So at the end of the day, that jacked up the price for the ultimate sale of this movie, and there's no doubt about that.CORNISH: But is there any sense, like - do we know what it might have gotten before an Amazon or a Netflix came onto the scene?SIEGEL: Before Netflix and Amazon really came onto the scene this year, the high water mark was $10 million. There are a few movies that have sold for the $10 million mark, so, I mean, you could guess or extrapolate and say, well, maybe it would've sold for $10 million if Netflix and Amazon weren't kind of making this earth-shattering type of moves at the festival.CORNISH: You've described the movie studios in reaction to all this as seething (laughter), which is pretty strong. I mean, they got outgunned. Are they really that surprised?SIEGEL: I think they're shocked. I think that no one expected both of these services to come in and really buy like they have - seven movies total already, and the festival's basically at the midpoint.CORNISH: Why would movie studios really care? Is it just that they're embarrassed (laughter) that they've been, you know, outmaneuvered? 'Cause these aren't films they're really giving audiences anyway.SIEGEL: Well, the big movie studios are making the blockbusters, and they probably don't care as much. But all of the big studios also have these small specialty labels, which is part of the Sundance game plan - kind of go to Sundance with your smaller labels like Fox Searchlight and the Sony Pictures Classics and buy something that might get us an Oscar and sort of give them the cachet that they need as well as the big blockbusters.CORNISH: That's Tatiana Siegel of the Hollywood Reporter. Tatiana, thanks so much.SIEGEL: Thank you for having me.
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