Google Groups no longer supports new Usenet posts or subscriptions. Historical content remains viewable.
Dismiss

[pgsql-advocacy] Slogans for 9.2

3 views
Skip to first unread message

Josh Berkus

unread,
Jan 30, 2012, 3:13:00 PM1/30/12
to
Folks,

Postgres 9.2 is shaping up to be a "performance" release; that is, we
have several different performance features which may speed up response
times and throughput by multiples for many common workloads. Also, we
could stand to counteract some of the "relational databases are slow"
propaganda being promulgated by the NoSQL camp.

As such, I'd like to come up with a short (as in 3 to 7 words) slogan
for 9.2, centered around speed. These are to be used in promotional
materials: shirt, poster, flyers. For example:

"Fastest Database Yet"

"Your Database, Accelerated"

"Features + Speed = Awesome"

"Make Way for Speeding Elephants"

I'm not thrilled with any of those, so, ideas?

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

--
Sent via pgsql-advocacy mailing list (pgsql-a...@postgresql.org)
To make changes to your subscription:
http://www.postgresql.org/mailpref/pgsql-advocacy

Cédric Villemain

unread,
Jan 30, 2012, 3:31:51 PM1/30/12
to
Le 30 janvier 2012 21:13, Josh Berkus <jo...@agliodbs.com> a écrit :
> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up response
> times and throughput by multiples for many common workloads.  Also, we
> could stand to counteract some of the "relational databases are slow"
> propaganda being promulgated by the NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers.  For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?

some more:

"High-Performance Embedded"

"Unlimited"



>
> --
> Josh Berkus
> PostgreSQL Experts Inc.
> http://pgexperts.com
>
> --
> Sent via pgsql-advocacy mailing list (pgsql-a...@postgresql.org)
> To make changes to your subscription:
> http://www.postgresql.org/mailpref/pgsql-advocacy



--
Cédric Villemain +33 (0)6 20 30 22 52
http://2ndQuadrant.fr/
PostgreSQL: Support 24x7 - Développement, Expertise et Formation

Thomas Kellerer

unread,
Jan 30, 2012, 3:50:29 PM1/30/12
to
Josh Berkus wrote on 30.01.2012 21:13:
> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up response
> times and throughput by multiples for many common workloads. Also, we
> could stand to counteract some of the "relational databases are slow"
> propaganda being promulgated by the NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers. For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?
>

What about picking up the "most advanced open source DB" slogan?

Something along the lines "Performance advanced"

Thomas

Fernando Fontana

unread,
Jan 30, 2012, 4:15:38 PM1/30/12
to
what about "most advanced and performance open source database" ?

regards,
Fernando

2012/1/30 Thomas Kellerer <spam_...@gmx.net>

Jonathan S. Katz

unread,
Jan 30, 2012, 4:25:08 PM1/30/12
to
"Relational Data, Unrelated Performance"

Needs work, throwing it out there as a counterweight to the NoSQL marketing strategies.

Now if we had parallel queries built into core, we could say "Unparalleled Performance" ;-)
Jonathan S. Katz | Managing Director | jonath...@excoventures.com | 914-483-8876

Rodger Donaldson

unread,
Jan 30, 2012, 7:49:10 PM1/30/12
to
On Mon, 30 Jan 2012 12:13:00 -0800, Josh Berkus <jo...@agliodbs.com> wrote:
> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up response
> times and throughput by multiples for many common workloads. Also, we
> could stand to counteract some of the "relational databases are slow"
> propaganda being promulgated by the NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers. For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?

"Does more. Costs less."

ZettaData (not really, but it pokes at Oracle's use of ExaData).

Eric Redmond

unread,
Jan 30, 2012, 7:57:10 PM1/30/12
to
"Faster than PostgreNoSQL"  :)

Adrian Klaver

unread,
Jan 30, 2012, 8:06:19 PM1/30/12
to
On Monday, January 30, 2012 12:13:00 pm Josh Berkus wrote:
> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up response
> times and throughput by multiples for many common workloads. Also, we
> could stand to counteract some of the "relational databases are slow"
> propaganda being promulgated by the NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers. For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?

Speed matters
Slow SQL, No way
SQL in the fast lane

--
Adrian Klaver
adrian...@gmail.com

Adrian Klaver

unread,
Jan 30, 2012, 10:17:58 PM1/30/12
to
On Monday, January 30, 2012 12:13:00 pm Josh Berkus wrote:
> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up response
> times and throughput by multiples for many common workloads. Also, we
> could stand to counteract some of the "relational databases are slow"
> propaganda being promulgated by the NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers. For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?

A little edgier then my first attempts.

No SQL is faster.
No, SQL will not be outdone.
Postgres, SQL for gearheads.
Postgres, when you want SQL to perform.


--
Adrian Klaver
adrian...@gmail.com

Chris Travers

unread,
Jan 30, 2012, 11:20:00 PM1/30/12
to
Fast.  Powerful.  PostgreSQL.

Jonathan S. Katz

unread,
Jan 30, 2012, 11:44:40 PM1/30/12
to
On Jan 30, 2012, at 11:20 PM, Chris Travers wrote:

> Fast. Powerful. PostgreSQL.

+1 - simple. direct. true.

It also rolls well off the tongue and is really easy to explain to people when they ask for more information.

Jonathan

Koichi Suzuki

unread,
Jan 31, 2012, 2:10:49 AM1/31/12
to
+1, too. Simple and straight. Powerful and PostgreSQL rhyme.
----------
Koichi Suzuki



2012/1/31 Chris Travers <chris....@gmail.com>:
> Fast.  Powerful.  PostgreSQL.

Susanne Ebrecht

unread,
Jan 31, 2012, 3:00:29 AM1/31/12
to
Hello,

when you do marketing slogans - you always have to think about what ppl
will interpret into it.

Am 30.01.2012 21:13, schrieb Josh Berkus:
>
> "Fastest Database Yet"

That says we weren't fast before.

>
> "Your Database, Accelerated"

My female feeling says it isn't perfect - but I don't have words for my
feelings.
In any case - it is hard to get a similar short translation.

>
> "Features + Speed = Awesome"

Here ppl will think - they have tons of features - they have speed -
what about security?
Do they just pipe all to /dev/NULL

>
> "Make Way for Speeding Elephants"

Should get speeding Turtles for Japan => also not perfect.

>
> I'm not thrilled with any of those, so, ideas?
>

I always say PostgreSQL is the Volvo under the databases - safe, robust
and fast.

You might know - Germany has no speed limit.
But - usually speed has a price.
The faster the cars and motor cycles - the more ppl think about safeness
and robustness.

When you talk about speed you always should point out that we are still
robust, safe and
reliable.

What just about:
PostgreSQL - always better

Or:
PostgreSQL 9.2 - more speed, more robust, more safe

Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com

Simon Riggs

unread,
Jan 31, 2012, 3:19:42 AM1/31/12
to
On Tue, Jan 31, 2012 at 4:20 AM, Chris Travers <chris....@gmail.com> wrote:

> Fast.  Powerful.  PostgreSQL.

Sounds good. Maybe should be more alliterative...

Power + Performance = PostgreSQL

or

Flexible and Fast. PostgreSQL

--
 Simon Riggs                   http://www.2ndQuadrant.com/
 PostgreSQL Development, 24x7 Support, Training & Services

Susanne Ebrecht

unread,
Jan 31, 2012, 3:38:45 AM1/31/12
to
Am 31.01.2012 05:20, schrieb Chris Travers:
> Fast. Powerful. PostgreSQL.

Powerful sounds too negative.

Consider - cleaning powder is powerful.
Terminator is powerful.
Dictators are powerful.

Powerful will be associated with destroying.

Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com

Chris Travers

unread,
Jan 31, 2012, 4:49:57 AM1/31/12
to
On Tue, Jan 31, 2012 at 12:19 AM, Simon Riggs <si...@2ndquadrant.com> wrote:
On Tue, Jan 31, 2012 at 4:20 AM, Chris Travers <chris....@gmail.com> wrote:

> Fast.  Powerful.  PostgreSQL. 

Sounds good. Maybe should be more alliterative...

Now you have me thinking in poetics (and regretting being a bit of an archaic poetics geek) :-P

Not surehow to make it alliterative here.  It seems pretty alliterative to me (FPFP pattern), at least if you pronounce it like:

(F)AST (P)OWer(F)[UL] (P)OSTgres[QL], it a consistent rhythm that way too (parentheses for alliteration, square brackets for half rhymes)....

Ok, I am through over-analyzing this.
 

Power + Performance = PostgreSQL


Hmmm. ....

or

Flexible and Fast. PostgreSQL

That works too.  

Thom Brown

unread,
Jan 31, 2012, 5:02:58 AM1/31/12
to
On 31 January 2012 09:49, Chris Travers <chris....@gmail.com> wrote:
>
>
> On Tue, Jan 31, 2012 at 12:19 AM, Simon Riggs <si...@2ndquadrant.com> wrote:
>>
>> On Tue, Jan 31, 2012 at 4:20 AM, Chris Travers <chris....@gmail.com>
>> wrote:
>>
>> > Fast.  Powerful.  PostgreSQL.
>>
>>
>> Sounds good. Maybe should be more alliterative...
>
>
> Now you have me thinking in poetics (and regretting being a bit of an
> archaic poetics geek) :-P
>
> Not surehow to make it alliterative here.  It seems pretty alliterative to
> me (FPFP pattern), at least if you pronounce it like:
>
> (F)AST (P)OWer(F)[UL] (P)OSTgres[QL], it a consistent rhythm that way too
> (parentheses for alliteration, square brackets for half rhymes)....
>
> Ok, I am through over-analyzing this.

Nah, let's go for broke and get some iambic pentameter going. ;)

--
Thom

Tony McC

unread,
Jan 31, 2012, 5:07:40 AM1/31/12
to
On Mon, 30 Jan 2012 12:13:00 -0800
Josh Berkus <jo...@agliodbs.com> wrote:

> Folks,
>
> Postgres 9.2 is shaping up to be a "performance" release; that is, we
> have several different performance features which may speed up
> response times and throughput by multiples for many common
> workloads. Also, we could stand to counteract some of the
> "relational databases are slow" propaganda being promulgated by the
> NoSQL camp.
>
> As such, I'd like to come up with a short (as in 3 to 7 words) slogan
> for 9.2, centered around speed. These are to be used in promotional
> materials: shirt, poster, flyers. For example:
>
> "Fastest Database Yet"
>
> "Your Database, Accelerated"
>
> "Features + Speed = Awesome"
>
> "Make Way for Speeding Elephants"
>
> I'm not thrilled with any of those, so, ideas?
>

How about "PostgreSQL: Post-Haste"?

Tony

Susanne Ebrecht

unread,
Jan 31, 2012, 6:33:45 AM1/31/12
to
Am 31.01.2012 09:19, schrieb Simon Riggs:
> On Tue, Jan 31, 2012 at 4:20 AM, Chris Travers<chris....@gmail.com> wrote:
>
>> Fast. Powerful. PostgreSQL.
> Sounds good. Maybe should be more alliterative...
>
> Power + Performance = PostgreSQL

Should be == instead of =

Because Performance != PostgreSQL - Power

Just my 2ct,

Susanne


--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com

Emanuel Calvo

unread,
Jan 31, 2012, 11:34:40 AM1/31/12
to


El 31/01/2012 05:20, "Chris Travers" <chris....@gmail.com> escribió:
>
> Fast.  Powerful.  PostgreSQL.

+1 I like it.

Emanuel Calvo

unread,
Jan 31, 2012, 11:44:55 AM1/31/12
to


El 31/01/2012 09:01, "Susanne Ebrecht" <sus...@2ndquadrant.com> escribió:
>
> Hello,
>
> when you do marketing slogans - you always have to think about what ppl will interpret into it.
>
> Am 30.01.2012 21:13, schrieb Josh Berkus:
>>
>>
>> "Fastest Database Yet"
>
>
> That says we weren't fast before.
>
>>
>> "Your Database, Accelerated"
>
>
> My female feeling says it isn't perfect - but I don't have words for my feelings.
> In any case - it is hard to get a similar short translation.
>
>

>>
>> "Features + Speed = Awesome"
>
>
> Here ppl will think - they have tons of features - they have speed - what about security?
> Do they just pipe all to /dev/NULL
>
>
>>
>> "Make Way for Speeding Elephants"
>
>
> Should get speeding Turtles for Japan => also not perfect.
>
>
>>
>> I'm not thrilled with any of those, so, ideas?
>>
>
> I always say PostgreSQL is the Volvo under the databases - safe, robust and fast.
>
> You might know - Germany has no speed limit.
> But - usually speed has a price.
> The faster the cars and motor cycles - the more ppl think about safeness and robustness.
>
> When you talk about speed you always should point out that we are still robust, safe and
> reliable.
>

I like your point of view, you are right. We are considering to focus on promote the new speed improvements, but we need to clarify that pg is still robust and secure.

Faster,  secure, Robust and postgres.

Raymond O'Donnell

unread,
Jan 31, 2012, 11:53:15 AM1/31/12
to
On 31/01/2012 04:20, Chris Travers wrote:
> Fast. Powerful. PostgreSQL.

+1 for this one. It's really good.

Ray.

--
Raymond O'Donnell :: Galway :: Ireland
r...@iol.ie

Jonathan S. Katz

unread,
Jan 31, 2012, 12:13:29 PM1/31/12
to
On Jan 31, 2012, at 3:38 AM, Susanne Ebrecht wrote:

> Am 31.01.2012 05:20, schrieb Chris Travers:
>> Fast. Powerful. PostgreSQL.
>
> Powerful sounds too negative.
>
> Consider - cleaning powder is powerful.
> Terminator is powerful.
> Dictators are powerful.

I don't believe that most techies associates "powerful software" with evil, but with the ability to be applied to a wide range of problems. While I can see how "powerful" can be viewed in different contexts, I think our target market closely associates "robust" with "powerful"

Jonathan S. Katz

unread,
Jan 31, 2012, 12:20:28 PM1/31/12
to
On Jan 31, 2012, at 11:44 AM, Emanuel Calvo wrote:

 I always say PostgreSQL is the Volvo under the databases - safe, robust and fast.
>
> You might know - Germany has no speed limit.
> But - usually speed has a price.
> The faster the cars and motor cycles - the more ppl think about safeness and robustness.
>
> When you talk about speed you always should point out that we are still robust, safe and
> reliable.
>

I like your point of view, you are right. We are considering to focus on promote the new speed improvements, but we need to clarify that pg is still robust and secure.

Faster,  secure, Robust and postgres.



I do agree we don't want to lose sight of the "secure" aspect of PostgreSQL.  One of the more convincing arguments I've made for using PostgreSQL in business cases is its adherence to data integrity.  So it would become:

Fast.  Powerful. Secure.  PostgreSQL.

But it would be nice to get it down to two adjectives.  Maybe:

Powerful.  Secure.  PostgreSQL.

It's almost like the classic "speed, quality, cost: choose 2" problem :-)

Jonathan

Joshua D. Drake

unread,
Jan 31, 2012, 12:21:58 PM1/31/12
to

On 01/31/2012 09:13 AM, Jonathan S. Katz wrote:
>
> On Jan 31, 2012, at 3:38 AM, Susanne Ebrecht wrote:
>
>> Am 31.01.2012 05:20, schrieb Chris Travers:
>>> Fast. Powerful. PostgreSQL.
>>
>> Powerful sounds too negative.
>>
>> Consider - cleaning powder is powerful.
>> Terminator is powerful.
>> Dictators are powerful.

Love is powerful.
The sun is powerful.
Joy is powerful.

Powerful is just an adjective to declare that something is full of
power. Power can be negative or positive.

JD


--
Command Prompt, Inc. - http://www.commandprompt.com/
PostgreSQL Support, Training, Professional Services and Development
The PostgreSQL Conference - http://www.postgresqlconference.org/
@cmdpromptinc - @postgresconf - 509-416-6579

Josh Berkus

unread,
Jan 31, 2012, 1:08:44 PM1/31/12
to

> I do agree we don't want to lose sight of the "secure" aspect of PostgreSQL. One of the more convincing arguments I've made for using PostgreSQL in business cases is its adherence to data integrity. So it would become:
>
> Fast. Powerful. Secure. PostgreSQL.

While I think this is moving in the right direction, I want to emphasize
that this is a slogan for the 9.2 release, *not* for PostgreSQL in
general. What's new in the 9.2 release (pending some commits) is:

* lots of major perforamance improvements
* JSON support
* cascading replication

... there's no substantial new security features in 9.2 that I know of.

I like the Fast & Powerful, though -- it goes with the iconography I
have in mind for the image.

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Chris Travers

unread,
Jan 31, 2012, 8:02:06 PM1/31/12
to


Nah, let's go for broke and get some iambic pentameter going. ;)

--
Thom
If I am going for broke, here's a heroic hexameter:

Listen to the praise of Postgres, the powerful and the speedy.

(Done channeling Homer)

Best Wishes,
Chris Travers 

Susanne Ebrecht

unread,
Feb 1, 2012, 5:23:11 AM2/1/12
to
Am 31.01.2012 19:08, schrieb Josh Berkus:
> I like the Fast & Powerful, though -- it goes with the iconography I
> have in mind for the image.

It isn't that I don't like it.

Unfortunately, so many cleaning powder vendors use the word "powerful"
in their marketing that
I always fist think to cleaning powders when I hear it.

On the other hand - when I hear "Fast && Powerful" I immediately think
to this almost speed of
sound fast BMW motorcycle. We often say here it is a bike for suicide
junkies.
Ppl who buy it want to get the adrenalin kick.

Shouldn't people who use PostgreSQL get an adrenalin kick too? - I think
yes.

When you get it done by layout / images / fonts with speed stripes -
that it looks like getting an
adrenalin kick - then Fast & Powerful is excellent.

Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Servicesmos
www.2ndQuadrant.com

Darren Duncan

unread,
Feb 2, 2012, 2:30:36 AM2/2/12
to
Josh Berkus wrote:
>> I do agree we don't want to lose sight of the "secure" aspect of PostgreSQL. One of the more convincing arguments I've made for using PostgreSQL in business cases is its adherence to data integrity. So it would become:
>>
>> Fast. Powerful. Secure. PostgreSQL.
>
> While I think this is moving in the right direction, I want to emphasize
> that this is a slogan for the 9.2 release, *not* for PostgreSQL in
> general. What's new in the 9.2 release (pending some commits) is:
>
> * lots of major perforamance improvements
> * JSON support
> * cascading replication
>
> ... there's no substantial new security features in 9.2 that I know of.
>
> I like the Fast & Powerful, though -- it goes with the iconography I
> have in mind for the image.

Or you could try the word "strength" which implies both features and security at
once, so you can be less verbose. Also just 2 syllables total for the adjectives:

* Fast. Strong. PostgreSQL.

I'm reminded of a freely available CJ Date book that was recently published, and
maybe something can be stolen from its title:

* Go Faster! PostgreSQL.

... which doesn't imply that Pg was slower before; it is ambiguous enough to
suggest either Pg has become faster than before, or that Pg is faster than
alternatives.

There's also, a modification, which also steals a bit from the title of one of
my own talks from 2008:

* Go Faster! At Full Power! PostgreSQL.

... which can also speak power but without some of the negative connotations of
"powerful".

Or:

* Go Faster At Full Power With PostgreSQL.

-- Darren Duncan

Josh Berkus

unread,
Feb 2, 2012, 11:48:27 AM2/2/12
to

> There's also, a modification, which also steals a bit from the title of
> one of my own talks from 2008:
>
> * Go Faster! At Full Power! PostgreSQL.

Hmmm. Given that the poster design will be based on industrial posters
from the 30's, what about:

Full Steam Ahead with PostgreSQL 9.2

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Joshua D. Drake

unread,
Feb 2, 2012, 11:53:23 AM2/2/12
to

On 02/02/2012 08:48 AM, Josh Berkus wrote:
>
>
>> There's also, a modification, which also steals a bit from the title of
>> one of my own talks from 2008:
>>
>> * Go Faster! At Full Power! PostgreSQL.
>
> Hmmm. Given that the poster design will be based on industrial posters
> from the 30's, what about:
>
> Full Steam Ahead with PostgreSQL 9.2
>

Full Steam Ahead: PostgreSQL 9.2

I know it is a minor knitpick but...?

JD

--
Command Prompt, Inc. - http://www.commandprompt.com/
PostgreSQL Support, Training, Professional Services and Development
The PostgreSQL Conference - http://www.postgresqlconference.org/
@cmdpromptinc - @postgresconf - 509-416-6579

Josh Berkus

unread,
Feb 2, 2012, 11:59:08 AM2/2/12
to
On 2/2/12 11:53 AM, Joshua D. Drake wrote:
>
> On 02/02/2012 08:48 AM, Josh Berkus wrote:
>>
>>
>>> There's also, a modification, which also steals a bit from the title of
>>> one of my own talks from 2008:
>>>
>>> * Go Faster! At Full Power! PostgreSQL.
>>
>> Hmmm. Given that the poster design will be based on industrial posters
>> from the 30's, what about:
>>
>> Full Steam Ahead with PostgreSQL 9.2
>>
>
> Full Steam Ahead: PostgreSQL 9.2

Also: Full Throttle Database

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Josh Berkus

unread,
Feb 2, 2012, 11:55:01 AM2/2/12
to
On 2/2/12 11:53 AM, Joshua D. Drake wrote:
>
> On 02/02/2012 08:48 AM, Josh Berkus wrote:
>>
>>
>>> There's also, a modification, which also steals a bit from the title of
>>> one of my own talks from 2008:
>>>
>>> * Go Faster! At Full Power! PostgreSQL.
>>
>> Hmmm. Given that the poster design will be based on industrial posters
>> from the 30's, what about:
>>
>> Full Steam Ahead with PostgreSQL 9.2
>>
>
> Full Steam Ahead: PostgreSQL 9.2

Yeah, might also be:

PostgreSQL 9.2

[picture]

Full Steam Ahead

... depends on the design.

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Michael Alan Brewer

unread,
Feb 2, 2012, 12:10:58 PM2/2/12
to
On Thu, Feb 2, 2012 at 11:55 AM, Josh Berkus <jo...@agliodbs.com> wrote:
>
> Yeah, might also be:
>
> PostgreSQL 9.2
>
> [picture]
>
> Full Steam Ahead
>
> ... depends on the design.

Elephant head on bottom, looking up, with trunk curled (so the whole
thing kind of looks like either an elephant head or tea-kettle,
depending on how you look at it) and steam coming out?

---Michael Brewer
mbr...@gmail.com

Susanne Ebrecht

unread,
Feb 2, 2012, 12:10:43 PM2/2/12
to
Am 02.02.2012 17:48, schrieb Josh Berkus:
>> There's also, a modification, which also steals a bit from the title of
>> one of my own talks from 2008:
>>
>> * Go Faster! At Full Power! PostgreSQL.
> Hmmm. Given that the poster design will be based on industrial posters
> from the 30's, what about:
>
> Full Steam Ahead with PostgreSQL 9.2
>

In 1913 - in Switzerland - the last steam train C 5/6 Nr 2965 Elefant
started it's life.

There was a steam train model named Elephant.

Full Steam Ahead - fits.

I don't mind if with 'with' or with ':' or even PostgreSQL 9.2 - Full
Steam Ahead

Susanne


--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com


Leif Biberg Kristensen

unread,
Feb 2, 2012, 12:18:12 PM2/2/12
to
Torsdag 2. februar 2012 17.48.27 skrev Josh Berkus :
> > There's also, a modification, which also steals a bit from the title of
> >
> > one of my own talks from 2008:
> > * Go Faster! At Full Power! PostgreSQL.
>
> Hmmm. Given that the poster design will be based on industrial posters
> from the 30's, what about:
>
> Full Steam Ahead with PostgreSQL 9.2

The slogan "Bigger, Better, Faster, More!" has unfortunately been taken:

http://en.wikipedia.org/wiki/Bigger,_Better,_Faster,_More!

Don't know if the front cover is what you have in mind.

regards, Leif
http://code.google.com/p/yggdrasil-genealogy/

Alvaro Herrera

unread,
Feb 2, 2012, 2:38:44 PM2/2/12
to

Excerpts from Josh Berkus's message of jue feb 02 13:48:27 -0300 2012:
>
> > There's also, a modification, which also steals a bit from the title of
> > one of my own talks from 2008:
> >
> > * Go Faster! At Full Power! PostgreSQL.
>
> Hmmm. Given that the poster design will be based on industrial posters
> from the 30's, what about:

What -- you're not putting the decade up for -advocacy bikeshedding too?
What, I wonder, are we going to do all February?

--
Álvaro Herrera <alvh...@commandprompt.com>
The PostgreSQL Company - Command Prompt, Inc.
PostgreSQL Replication, Consulting, Custom Development, 24x7 support

Josh Berkus

unread,
Feb 3, 2012, 5:11:09 PM2/3/12
to

> What -- you're not putting the decade up for -advocacy bikeshedding too?
> What, I wonder, are we going to do all February?

Hah!

Nope, only two other community members get to review the poster design.
I've learned better ...

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Gavin Flower

unread,
Feb 1, 2012, 3:26:33 PM2/1/12
to
On 01/02/12 23:23, Susanne Ebrecht wrote:
Am 31.01.2012 19:08, schrieb Josh Berkus:
I like the Fast & Powerful, though -- it goes with the iconography I have in mind for the image.

It isn't that I don't like it.

Unfortunately, so many cleaning powder vendors use the word "powerful" in their marketing that
I always fist think to cleaning powders when I hear it.

On the other hand - when I hear "Fast && Powerful" I immediately think to this almost speed of
sound fast BMW motorcycle. We often say here it is a bike for suicide junkies.
Ppl who buy it want to get the adrenalin kick.

Shouldn't people who use PostgreSQL get an adrenalin kick too? - I think yes.

When you get it done by layout / images / fonts with speed stripes - that it looks like getting an
adrenalin kick - then Fast & Powerful is excellent.

Susanne

How about:



Reliably

Accelerated

Inspirational

Database!


Or


Fast

And

Reliable

Excellence


Cheers,

Gavin

Darren Duncan

unread,
Feb 5, 2012, 10:48:35 PM2/5/12
to
That sounds interesting and different. -- Darren Duncan

Gavin Flower wrote:
> _*R*_eliably
>
> _*A*_ccelerated
>
> _*I*_nspirational
>
> _*D*_atabase!
>
>
> Or
>
>
> _*F*_ast
>
> _*A*_nd
>
> _*R*_eliable
>
> _*E*_xcellence

Gavin Flower

unread,
Feb 5, 2012, 7:47:26 PM2/5/12
to
Hmm...

I should have proceeded
    'RAID" by PostgreSQL:
and
appended
    PostgreSQL! after ''Fare'!!!!


Cheers
Gavin'

Bruce Momjian

unread,
Feb 14, 2012, 1:26:42 PM2/14/12
to
On Thu, Feb 02, 2012 at 11:59:08AM -0500, Josh Berkus wrote:
> On 2/2/12 11:53 AM, Joshua D. Drake wrote:
> >
> > On 02/02/2012 08:48 AM, Josh Berkus wrote:
> >>
> >>
> >>> There's also, a modification, which also steals a bit from the title of
> >>> one of my own talks from 2008:
> >>>
> >>> * Go Faster! At Full Power! PostgreSQL.
> >>
> >> Hmmm. Given that the poster design will be based on industrial posters
> >> from the 30's, what about:
> >>
> >> Full Steam Ahead with PostgreSQL 9.2
> >>
> >
> > Full Steam Ahead: PostgreSQL 9.2
>
> Also: Full Throttle Database

Also:

PostgreSQL 9.2: Heading for the Clouds

because we have a lot of performance improvements designed for large
servers.

--
Bruce Momjian <br...@momjian.us> http://momjian.us
EnterpriseDB http://enterprisedb.com

+ It's impossible for everything to be true. +

Greg Smith

unread,
Feb 14, 2012, 10:58:08 PM2/14/12
to
On 02/02/2012 12:10 PM, Susanne Ebrecht wrote:
> There was a steam train model named Elephant.

These are actually quite neat:

http://en.wikipedia.org/wiki/Steam_Elephant
http://c9425687.myzen.co.uk/MRT/index.php?option=com_content&view=article&id=99&Itemid=172

--
Greg Smith 2ndQuadrant US gr...@2ndQuadrant.com Baltimore, MD
PostgreSQL Training, Services, and 24x7 Support www.2ndQuadrant.com

Gavin Flower

unread,
Feb 14, 2012, 5:41:08 PM2/14/12
to
On 15/02/12 07:26, Bruce Momjian wrote:
> On Thu, Feb 02, 2012 at 11:59:08AM -0500, Josh Berkus wrote:
>> On 2/2/12 11:53 AM, Joshua D. Drake wrote:
>>> On 02/02/2012 08:48 AM, Josh Berkus wrote:
>>>>
>>>>> There's also, a modification, which also steals a bit from the title of
>>>>> one of my own talks from 2008:
>>>>>
>>>>> * Go Faster! At Full Power! PostgreSQL.
>>>> Hmmm. Given that the poster design will be based on industrial posters
>>>> from the 30's, what about:
>>>>
>>>> Full Steam Ahead with PostgreSQL 9.2
>>>>
>>> Full Steam Ahead: PostgreSQL 9.2
>> Also: Full Throttle Database
> Also:
>
> PostgreSQL 9.2: Heading for the Clouds
>
> because we have a lot of performance improvements designed for large
> servers.
>
Hmm...

I want a solid reliable database - not one that is airy-fairy!!! :-)


Cheers,
Gavin

David Fetter

unread,
Feb 17, 2012, 11:49:32 AM2/17/12
to
On Tue, Feb 14, 2012 at 01:26:42PM -0500, Bruce Momjian wrote:
> On Thu, Feb 02, 2012 at 11:59:08AM -0500, Josh Berkus wrote:
> > On 2/2/12 11:53 AM, Joshua D. Drake wrote:
> > >
> > > On 02/02/2012 08:48 AM, Josh Berkus wrote:
> > >>
> > >>
> > >>> There's also, a modification, which also steals a bit from the title of
> > >>> one of my own talks from 2008:
> > >>>
> > >>> * Go Faster! At Full Power! PostgreSQL.
> > >>
> > >> Hmmm. Given that the poster design will be based on industrial posters
> > >> from the 30's, what about:
> > >>
> > >> Full Steam Ahead with PostgreSQL 9.2
> > >>
> > >
> > > Full Steam Ahead: PostgreSQL 9.2
> >
> > Also: Full Throttle Database
>
> Also:
>
> PostgreSQL 9.2: Heading for the Clouds
>
> because we have a lot of performance improvements designed for large
> servers.

Bruce,

Your employer and mine, among others, are doing things for cloud
deployments, but these things have not yet gone into community
PostgreSQL, so while that's a great idea, I think it's better to wait
until those changes actually get into community PostgreSQL.

9.3, perhaps?

Cheers,
David.
--
David Fetter <da...@fetter.org> http://fetter.org/
Phone: +1 415 235 3778 AIM: dfetter666 Yahoo!: dfetter
Skype: davidfetter XMPP: david....@gmail.com
iCal: webcal://www.tripit.com/feed/ical/people/david74/tripit.ics

Remember to vote!
Consider donating to Postgres: http://www.postgresql.org/about/donate

Susanne Ebrecht

unread,
Feb 18, 2012, 5:14:17 PM2/18/12
to
Am 15.02.2012 04:58, schrieb Greg Smith:
> On 02/02/2012 12:10 PM, Susanne Ebrecht wrote:
>> There was a steam train model named Elephant.
>
> These are actually quite neat:
>
> http://en.wikipedia.org/wiki/Steam_Elephant
> http://c9425687.myzen.co.uk/MRT/index.php?option=com_content&view=article&id=99&Itemid=172
>
>

And some more:

http://en.wikipedia.org/wiki/SBB-CFF-FFS_C_5/6
http://www.schiffsmodellbauwelt.de/tino/fl.jpg

I like this - because the train pass a bridge - and I think PostgreSQL
also builds bridges:
http://farm2.static.flickr.com/1101/1347867148_713f8a238d.jpg

Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services

Bruce Momjian

unread,
Feb 18, 2012, 5:24:25 PM2/18/12
to
On Fri, Feb 17, 2012 at 08:49:32AM -0800, David Fetter wrote:
> On Tue, Feb 14, 2012 at 01:26:42PM -0500, Bruce Momjian wrote:
> > On Thu, Feb 02, 2012 at 11:59:08AM -0500, Josh Berkus wrote:
> > > On 2/2/12 11:53 AM, Joshua D. Drake wrote:
> > > >
> > > > On 02/02/2012 08:48 AM, Josh Berkus wrote:
> > > >>
> > > >>
> > > >>> There's also, a modification, which also steals a bit from the title of
> > > >>> one of my own talks from 2008:
> > > >>>
> > > >>> * Go Faster! At Full Power! PostgreSQL.
> > > >>
> > > >> Hmmm. Given that the poster design will be based on industrial posters
> > > >> from the 30's, what about:
> > > >>
> > > >> Full Steam Ahead with PostgreSQL 9.2
> > > >>
> > > >
> > > > Full Steam Ahead: PostgreSQL 9.2
> > >
> > > Also: Full Throttle Database
> >
> > Also:
> >
> > PostgreSQL 9.2: Heading for the Clouds
> >
> > because we have a lot of performance improvements designed for large
> > servers.
>
> Bruce,
>
> Your employer and mine, among others, are doing things for cloud
> deployments, but these things have not yet gone into community
> PostgreSQL, so while that's a great idea, I think it's better to wait
> until those changes actually get into community PostgreSQL.
>
> 9.3, perhaps?

I thought of cloud as large deployments, which we do have in 9.2.
Anyway, it was just a thought.

--
Bruce Momjian <br...@momjian.us> http://momjian.us
EnterpriseDB http://enterprisedb.com

+ It's impossible for everything to be true. +

Susanne Ebrecht

unread,
Feb 20, 2012, 1:25:00 PM2/20/12
to
Am 02.02.2012 17:48, schrieb Josh Berkus:
> Full Steam Ahead with PostgreSQL 9.2

We have an exhibition in Germany soon. And a poster could be needed.
So I took this idea and made a German poster from it.
Because there is soooo much wordings on it - I translated it to English.

I uploaded the German one in the German wiki.

Here is the English one:

http://wiki.postgresql.org/wiki/File:Postgresql_full_steam_english.jpeg

I also uploaded my orginial gimp xcf including all the layers and so.

I linked all here:
http://wiki.postgresql.org/wiki/Posters#Propaganda_Posters

Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com


Jehan-Guillaume (ioguix) de Rorthais

unread,
Feb 21, 2012, 9:20:51 AM2/21/12
to
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

On 20/02/2012 19:25, Susanne Ebrecht wrote:
> Am 02.02.2012 17:48, schrieb Josh Berkus:
>> Full Steam Ahead with PostgreSQL 9.2
>
> We have an exhibition in Germany soon. And a poster could be needed.
> So I took this idea and made a German poster from it.
> Because there is soooo much wordings on it - I translated it to English.
>
> I uploaded the German one in the German wiki.
>
> Here is the English one:
>
> http://wiki.postgresql.org/wiki/File:Postgresql_full_steam_english.jpeg

I'm not really fond of this one. It just make me think PostgreSQL comes
from the past, just like an old train, definitely not a high speed one
running to the futur...

> I also uploaded my orginial gimp xcf including all the layers and so.
>
> I linked all here:
> http://wiki.postgresql.org/wiki/Posters#Propaganda_Posters
>
> Susanne


-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.10 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/

iEYEARECAAYFAk9DqEMACgkQxWGfaAgowiJx8gCfQEOXxjiy7DK9RgXHW/ss4ysr
WSgAnjF/EXEGvWSRuRte0vAl+QHx+mQx
=H3QG
-----END PGP SIGNATURE-----

Thomas Kellerer

unread,
Feb 21, 2012, 9:41:30 AM2/21/12
to
Jehan-Guillaume (ioguix) de Rorthais, 21.02.2012 15:20:
>> http://wiki.postgresql.org/wiki/File:Postgresql_full_steam_english.jpeg
>
> I'm not really fond of this one. It just make me think PostgreSQL comes
> from the past, just like an old train, definitely not a high speed one
> running to the futur...

That's the same association that came to my mind when I saw the picture.

Thomas

Leif Biberg Kristensen

unread,
Feb 21, 2012, 10:02:47 AM2/21/12
to
Tirsdag 21. februar 2012 15.20.51 skrev Jehan-Guillaume (ioguix) de Rorthais
:
> On 20/02/2012 19:25, Susanne Ebrecht wrote:
> > Am 02.02.2012 17:48, schrieb Josh Berkus:
> >> Full Steam Ahead with PostgreSQL 9.2
> >
> > We have an exhibition in Germany soon. And a poster could be needed.
> > So I took this idea and made a German poster from it.
> > Because there is soooo much wordings on it - I translated it to English.
> >
> > I uploaded the German one in the German wiki.
> >
> > Here is the English one:
> >
> > http://wiki.postgresql.org/wiki/File:Postgresql_full_steam_english.jpeg
>
> I'm not really fond of this one. It just make me think PostgreSQL comes
> from the past, just like an old train, definitely not a high speed one
> running to the futur...

If you really want a steam engine, why not a real beauty like this one:

http://en.wikipedia.org/wiki/File:6229_Duchess_of_Hamilton_at_the_National_Railway_Museum.jpg

This is a pure Raygun Gothic item, if ever there was one. I'll bet that the
designer was a Flash Gordon fan :)

regards, Leif

Susanne Ebrecht

unread,
Feb 21, 2012, 1:54:15 PM2/21/12
to
Am 21.02.2012 16:02, schrieb Leif Biberg Kristensen:
>
> If you really want a steam engine, why not a real beauty like this one:

The gag with the steam engine is that it is named elephant.

Regards
Susanne

--
Dipl. Inf. Susanne Ebrecht - 2ndQuadrant
PostgreSQL Development, 24x7 Support, Training and Services
www.2ndQuadrant.com


Magnus Hagander

unread,
Feb 21, 2012, 2:47:57 PM2/21/12
to
On Tue, Feb 21, 2012 at 19:54, Susanne Ebrecht <sus...@2ndquadrant.com> wrote:
> Am 21.02.2012 16:02, schrieb Leif Biberg Kristensen:
>
>>  If you really want a steam engine, why not a real beauty like this one:
>
>
> The gag with the steam engine is that it is named elephant.

That only works if people actually *know* that without having it
explained. How many people can we expect to actually know it? I'd say
a tiny amount only...

--
 Magnus Hagander
 Me: http://www.hagander.net/
 Work: http://www.redpill-linpro.com/

Josh Berkus

unread,
Feb 21, 2012, 2:52:29 PM2/21/12
to

>> The gag with the steam engine is that it is named elephant.
>
> That only works if people actually *know* that without having it
> explained. How many people can we expect to actually know it? I'd say
> a tiny amount only...

The poster I'm doing is going to have a race car and the "Full Throttle
Database" slogan. That's based on initial sketches the designer showed
me; the race car design is just more compelling.

FWIW, I agree that the whole "steam train" thing could lead to some
unfortunate associations.

--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com

Darren Duncan

unread,
Feb 24, 2012, 7:18:11 PM2/24/12
to
Josh Berkus wrote:
>>> The gag with the steam engine is that it is named elephant.
>> That only works if people actually *know* that without having it
>> explained. How many people can we expect to actually know it? I'd say
>> a tiny amount only...
>
> The poster I'm doing is going to have a race car and the "Full Throttle
> Database" slogan. That's based on initial sketches the designer showed
> me; the race car design is just more compelling.
>
> FWIW, I agree that the whole "steam train" thing could lead to some
> unfortunate associations.

I disagree with a race car image.

A race car could also be unfortunate because that image is being used all over
the MySQL websites, and we don't want to look like we're imitating them. Or at
least MySQL had been plastering a race car for many months recently.

Also, the the thing about race cars is that they may be fast, but they also are
lightweight and can't handle large loads, and they are harder to control.

A race car suggests speed at all costs, including at the cost of reliability or
safety or the ability to handle large loads. (Which is also how I felt when I
saw MySQL using it.)

So, an image of something that is more industrial or workhorse is more
appropriate for a database like PostgreSQL, especially one that is both
industrial and fast.

So a train is a better image.

I suggest a modern train, but probably not a bullet train, as we want to suggest
fast, but not so fast that we're taking greater risks.

-- Darren Duncan

Rob Napier

unread,
Feb 24, 2012, 3:07:26 PM2/24/12
to
On 25/02/12 10:18 AM, "Darren Duncan" <dar...@darrenduncan.net> wrote:

> So a train is a better image.
>
> I suggest a modern train, but probably not a bullet train, as we want to
> suggest
> fast, but not so fast that we're taking greater risks.
>
> -- Darren Duncan

I agree Darren.

To me, the current choice of engine gives out all the wrong messages.

How about the Flying Scotsman, if licensing is not a problem? It was
innovative, sleek, fast, powerful, glamorous/stylish.

Regards

Rob Napier
0 new messages