Interesting E&Y Study on cost of capital in India

[Srinivas Ande]

http://www.ey.com/Publication/vwLUAssets/EY-india-cost-of-capital-a-survey/%24FILE/EY-india-cost-of-capital-a-survey.pdf

The average cost of equity comes out to be 15% and they have great costs of equity by vertical - very helpful to understand how much equity share you can expect(as an investor) or you need to part with(if you are taking on investors) for your startup depending on the vertical in which your startup would operate under.