Fwd: Assignment of consumer Behaviour
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Kanchan Ghosh
May 2, 2014, 5:44:50 AM5/2/14
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Regards,
Kanchan Ghosh
---------- Forwarded message ----------
From: "Swati Mukherjee" <drswatim...@gmail.com>
Date: 2 May 2014 11:50
Subject: Assignment of consumer Behaviour
To: "Kanchan Ghosh" <kanch...@gmail.com>, <p.karma...@gmail.com>, <swati_...@yahoo.co.in>
From: "Swati Mukherjee" <drswatim...@gmail.com>
Date: 2 May 2014 11:50
Subject: Assignment of consumer Behaviour
To: "Kanchan Ghosh" <kanch...@gmail.com>, <p.karma...@gmail.com>, <swati_...@yahoo.co.in>
Pls circulate it through your group mail id
For students ( MBA & PGDM ) who have joined jobs and were not able to give the 1st mid term, they need to submit the following assignments to
Sham...@gmail.com and swati_...@yahoo.co.inFor students ( MBA & PGDM ) who have joined jobs and were not able to give the 1st mid term, they need to submit the following assignments to
Last date of submission : 7th May 2014
Answer the following questions
Each question carries 15 Marks
1. Discuss how consumer behavior can be related to marketing strategy.
Each question carries 15 Marks
1. Discuss how consumer behavior can be related to marketing strategy.
2. Briefly explain the role of perception, learning and attitude in understanding consumer Behaviour. Give answer with suitable examples.
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