Lego Wtc Mall

[Dorothy Gouldie]

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I have been good at putting a new blog post up weekly until last week. I have a good excuse though... I happened to be away and I had the chance to tie in LEGO while I was away. In case you all weren't aware, the Mall of America is located in Minneapolis, Minnesota (okay, it's actually Bloomington, but close enough). It's very large and has a ton of stores inside along with an amusement park. You can go to the link above to see more about the mall, but back to the important stuff... the mall contains a LEGO Brand store.

First off, it has its own building area with couches and tables. The tables have built in base plates to make stacking bricks easier. The store also has a number of very large brick built models on top to add to the expanse of the store. I'm not sure if they are permanently there or if they swap out models... I didn't think to ask.

The inside of the store didn't have much different from other stores other than it seemed a little more spread out. They had the standard building areas for kids (or adults) and all of the sets seemed to be in stock. One thing that I noticed in this store and maybe it is in all stores, but I wasn't paying attention, was that the really big expensive sets were not stocked on the shelves. They just had a single version of each one. A customer in line ahead of me purchased the Star Wars Sandcrawler (#75059) and the worker told him that they only keep an empty box of the set out so kids don't wreck them. The worker mentioned that some people buy these as collectors items versus buying the set to build it. I was glad to see that they took note of that and were trying their best to help their fans out. Another note on stock levels in the store, they had the Volkswagen Beetle (#10252) and the Disney Castle (#71040) available (at the time of this post #71040 was sold out online). You'll also notice that they have the standard display case windows around the store. The windows in the picture show some of the sets available to include the modular building #10251 - Brick Bank and #10248 Ferrari F40.

In terms of the store, the workers were pretty involved with customers. Many were walking around with constructed sets or parts of sets and they all seemed to be answering questions. One was explaining to a family with kids how to best stack pieces in a pick-a-brick cup to get the most pieces in there. She said that they "didn't want to pay for air." The customer service interactions were definitely at a higher level than the Tysons Corner Center store I went to this past summer. They also had some of the larger sets on display outside of the windowed display areas to include the Technic Bucket Wheel Excavator (#42055) which was built and by the registers. Also, one of the windows had some creations built by "our model builders." I'm not sure who they are, but here is a picture of what they built.

As for buying anything, while the store was fully stocked with all of the current sets I didn't get any new sets. For one, it's tough to buy something when you know you can get it cheaper elsewhere like at Amazon or Walmart. I did see one set of parents checking the price of a set at an online location and deciding not to buy due to a cheaper price elsewhere. The other reason, the sales tax at the store was higher than what I pay locally in FL. Ordering online from Shop @ Home makes the most sense if I'm going to pay full price for a set directly from Shop @ Home. I did get a container of bricks from the Pick-a-Brick wall. The contents of the wall were the same from over the summer when I went to the Tysons Corner Center store, but I still got some pieces. I realize that it makes it look bigger, but why the need for the giant wall with the fake bricks in the top drawers?

Hi everyone, just a few days before 2017 arrives and I managed to get this building done! As the economy of V City (my LEGO world) is going strong, the old Grand Emporium needs an upgrade too. Unlike many people who would buy more of the set and stack the stories up, I took a different approach from an architect's point of view. I got the inspiration from the book shelf of mine, and thought what if I added more books to the shelf? I would push the books aside and insert the new ones. And I got the idea for the new annex of the department store.

The new building is just like new blocks inserted into the old one, and the expansion is not merely an increase of volume or floor area, but also a re-establishment of the icon. The new shop becomes a new landmark in the city (again). The design is clearly an insertion, but not invasion of the old.

It makes sense to expand the official set. I guess I haven't exactly seen a building like this in real life. It definitely looks interesting. I like the more spacious interior and the rooftop bar is an interesting idea. I should consider that for my own. Although I think I will disassemble the whole building and make something different out of it. But there are definitely things to take away from this.

I intentionally use light colors for the new expansion, because any brighter / bolder colors will compete with the old building. It is wrong, to me, that you use something strong like brown or dark blue to make it too bulky. Using glass is not a bad idea, but I see more solid feel with actual walls. I still do some skylights though if you notice.

Choosing a light color is not easy either. Light pink or red won't work, while light blue isn't too nice (too sad to me). The new light turquoise serves just right: bright, refreshing, sophisticated. I think I am good with this color scheme.

This is a very cool idea. I like the varying thickness of 'books'. Perhaps the white and light aqua don't stand out so much as the background is also white, It would be interesting to see how it would look against a blue/grey sky background.

Only thing that puzzles me is that the architect cut up GE and moved a part of it to make space for the expansion. I know it is the concept, books on a shelf, though in real life the expansion normally is next to the existing building.

Dang, I love how bat**** crazy this is in terms of a modification or extension of a modular building. I think it's pretty safe to say that all of the extensions I've seen before have played it safe, so I love how unique this one is. It definitely creates a different space from the original Emporium, and from an Emporium extension.

I just saw that they are doing this to our old 19th century library. Similar look but not the same colors. I find it interesting considering your design is "book case" style and the building I'm referring to is a library

Good modern design but the colors blend too much, or they are just too similar for the camera to pick up properly, in my opinion the camera makes the colors "bleed" so I'm sure it looks better brick built in person.

Thanks to all! I guess I just made a really bad decision on the background when photographing the build, but anyway, here maybe a better view of it. I am not sure if I should open another thread about this, which is about my modular builds being exhibited at my mother school, the School of Architecture, CUHK, as part of the 25th anniversary.

This store is actually one of four stores that are built this way. So we're new or improved. we're vibing, we're great. I'm just super excited to see everybody in the store. You know, Lego is a brand is just an amazing place. It's just an amazing company. And I'm just very excited to bring this to the community of Tulsa", said Tulasi Kimbrough, LEGO store manager.

The mall says it expected a crowd like this because it has been one of the most requested stores that customers would like to see here at the mall. The question is, will this store bring more foot traffic to their mall?

Woodland Hills Mall is the most successful retail center, you know, in Tulsa. And customers want to touch and see and try and feel you know, when they're buying their products, and you can go nowhere and find 150 brands under one roof, other than Woodland Hills Mall in Tulsa", said Woodland Hills Mall director of Marketing, Eileen Neighbors.

"It has been really fun and very exciting. My son is a Lego connoisseur since he was five. So, the moment we knew it was opening, he was like Please, let's go and we got to be the second people in the store today. And the atmosphere the excitement has been really exciting. I'm glad Tulsa has it", said LEGO customer, Mandy McElroy.

I've enjoyed Legos. The second I could get my hands on it. I believe I got my first set when I was four and I've been recently getting into buying extremely pricey sets. I got like less than six hours of sleep last night because of how excited I was", said LEGO collector, Samuel McElroy.

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If you've been there before, you remember being astounded by the massive amount of colorful legos displayed right behind the cashier's desk. You probably noticed the crazy 5 'ft policemen, caveman, and even taller dragon lego sculptures too!

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