Istyle Mega Mall

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Mina Meiss

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Aug 3, 2024, 11:22:43 AM8/3/24

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For those who may be unfamiliar with the brand, the Japanese beauty mega-chain is a cult favorite among beauty product addicts, and is basically the Shinjuku-born version of Sephora. There are currently 25 @cosmo stores in Japan and four other chains throughout Asia.

@cosmo store is the first child of a recent joint venture between Istyle Inc., a Tokyo-headquartered cosmetic giant, and Siam Piwat Group, a Bangkok-based retail and real estate developer that was behind luxury malls such as Siam Paragon and Siam Discovery.