Where Can I Rent Large Format Billboards in Perth?
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If you're looking for an eye-catching way to promote your business in Perth, large format billboards are one of the most powerful tools available. These towering displays grab attention from locals and tourists alike, making them a great choice for businesses that want to stand out. But where can you actually rent large format billboards Perth and what should you know before getting started?
Let’s break it down in simple terms.
What Are Large Format Billboards?
Large format billboards are big, bold outdoor signs designed to reach a wide audience. You’ve likely seen them along major roads, highways, and even in busy urban spots around Perth. Their size and location make them perfect for delivering messages at a glance, whether it’s advertising a sale, launching a new product, or simply raising brand awareness.
Unlike smaller signs, large format billboards are built to make a big impression. Whether they’re static or digital, they’re hard to miss.
Why Choose Large Format Billboards in Perth?
Perth is a growing city with thousands of people commuting through busy roads every day. This creates a perfect opportunity for businesses to speak directly to potential customers during their daily routines.
Here’s why large format billboards work so well in Perth:
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High Visibility: Whether it’s along the Mitchell Freeway or the Great Eastern Highway, Perth’s major roads give billboards prime exposure.
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Broad Reach: A single billboard can be seen by thousands of drivers and pedestrians each day.
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Cost-Effective Over Time: Compared to other forms of advertising like TV or radio, billboards offer longer display periods for your investment.
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Local Impact: You can choose billboard locations near your business or in suburbs where your target audience lives or works.
What Types of Large Format Billboards Are Available?
In Perth, you have a few different options when it comes to large format billboard rentals. These include:
1. Traditional Static BillboardsThese are the classic printed billboards you see on highways and city roads. They stay up for a fixed period and are ideal for brand awareness campaigns.
2. Digital BillboardsDigital formats are becoming more popular. They allow multiple ads to rotate on the same screen and can be updated quickly. If you have time-sensitive content, like a sale or event, digital might be the way to go.
3. Mobile BillboardsThese are large signs mounted on trucks or trailers that move around the city. They’re ideal for reaching different locations throughout the day or targeting events, festivals, and busy areas. They’re especially useful when you want flexibility or want to take your message directly to your audience.
Where Can You Find Large Format Billboard Rentals in Perth?
There are several areas across Perth that offer excellent opportunities for billboard advertising. Some of the most in-demand locations include:
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Mitchell and Kwinana Freeways: These are major commuter routes with heavy daily traffic.
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Canning Highway and Stirling Highway: Great for targeting suburban shoppers and professionals.
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Near Shopping Centres: Areas around places like Westfield Carousel, Karrinyup, or Lakeside Joondalup have high footfall.
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City Entry Points: Locations where people enter or exit the city centre offer great visibility.
But rather than trying to figure out locations on your own, it’s best to partner with an experienced local provider that understands the Perth market.
What to Look for in a Billboard Provider
Before you rent a large format billboard, here are a few things to consider:
✔️ Location StrategyMake sure the provider can help you choose billboard spots based on your target audience. For example, if you’re a new gym opening in the northern suburbs, you want a billboard that reaches locals in that area.
✔️ FlexibilitySome providers offer digital or mobile options, which can be ideal if your campaign needs to change frequently or move around.
✔️ Quality and Design SupportAn experienced provider will guide you through the design process, ensuring your message is clear and your brand is represented well. They might even offer design help or templates to get you started.
✔️ Experience in the Perth MarketLocal knowledge makes a big difference. Providers who know the local traffic flow, event schedules, and council regulations can save you time and money.
Tips for Making Your Billboard Stand Out
Once you’ve chosen your provider and location, here are a few simple tips to make the most of your large format billboard:
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Keep It Simple: People only have a few seconds to take in your message. Stick to a few words, a strong image, and your logo.
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Use Bold Colours: Contrast and brightness help your message stand out from the background.
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Make Your Call-to-Action Clear: Whether it’s “Visit Our Store,” “Order Online,” or “Call Today,” tell people exactly what you want them to do.
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Test Different Messages: If you’re using digital or mobile billboards, try out different messages to see what resonates with your audience.
How Long Should You Rent a Billboard?
Most billboard campaigns in Perth run for a minimum of two to four weeks, but the best results often come from longer campaigns. The more people see your message, the more likely they are to remember it and take action.
That said, short-term rentals can still be effective—especially if you’re promoting an event or sale. The key is to match your campaign duration to your goal and budget.
Final Thoughts
Large format billboards in Perth are a smart way to boost visibility and connect with your audience. Whether you’re a local business or a national brand looking to tap into the Perth market, there’s a billboard solution that fits your needs. With the right location, message, and provider, your next campaign could make a real impact.
For reliable, flexible, and high-impact billboard rentals in Perth, PERTH OUTDOOR MEDIA offers mobile and digital billboard solutions tailored to your goals.
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