Everything You Need to Know About Custom Billboard Advertising in Perth

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When you're trying to get your business noticed in Perth, standing out is everything. Whether you're launching a new product, promoting an event, or simply increasing brand awareness, custom billboard advertising offers one of the most effective ways to get in front of thousands of eyes every single day. But with so many options out there, how do you know where to start?

This guide covers everything you need to know about custom billboard advertising in Perth — from the types of billboards available to why they're worth the investment.

Why Custom Billboards Work in Perth

Perth is a growing city with busy roads, bustling suburbs, and a mix of local and visiting consumers. With so many people commuting daily — whether down Mitchell Freeway or through key locations like Osborne Park, Joondalup, or Cannington — outdoor advertising has become a prime way to reach them.

Unlike traditional print or online ads that can easily be ignored or skipped, custom billboards capture attention in the real world. A bold, creative, and location-specific message can stick in people’s minds long after they’ve passed by.

What Is Custom Billboard Advertising?

Custom billboard advertising means your message isn’t just slapped onto a standard board. It’s tailored — from the design and format to the size and placement. Whether you're aiming for high visibility in a city centre or want to follow your audience around in a mobile format, custom options let you decide how, when, and where your message appears.

You’re not locked into a one-size-fits-all layout. You choose colours, fonts, images, and messaging that reflect your brand and goals — whether it's loud and eye-catching or sleek and professional.

Types of Custom Billboards in Perth 1. Mobile Billboards

These are mounted on trucks or trailers that move around Perth’s streets, allowing your message to travel across different suburbs, events, and traffic zones. It’s like taking your ad on tour. Mobile billboards are especially useful if you're targeting high-traffic areas at specific times — for example, during morning commutes or local events.

2. Digital Mobile Billboards

A step up from traditional mobile billboards, these feature high-resolution LED screens that can display multiple rotating ads or videos. They're perfect for brands that want flexibility, motion, or the ability to run time-sensitive messages — such as countdowns to a sale or daily specials.

3. Solar-Powered Ad Trailers

Ideal for stationary campaigns, solar ad trailers are eco-friendly and can be set up at construction sites, events, or busy corners. They’re cost-effective and work well for longer-term promotions.

4. Large Format Roadside Billboards

These are the classic giants of outdoor advertising — big, bold, and impossible to miss. If you want your brand to tower over a highway or sit proudly at a major Perth intersection, this is your go-to.

Benefits of Choosing Custom Billboard Hire in Perth ✓ Hyper-Local Targeting

You can target specific areas or suburbs. Whether you want to reach families in suburban parks or professionals in the CBD, custom placements allow your campaign to connect with the right audience.

✓ Flexible Messaging

With custom options, you can update messages quickly (especially with digital boards), tailor content for different times of day, or rotate through multiple designs during a single campaign.

✓ Cost Efficiency

Contrary to popular belief, billboard advertising isn’t just for big brands with massive budgets. Custom billboard hire in Perth can be scaled to suit your needs — from short-term local promotions to longer regional campaigns.

✓ High Visibility

With thousands of people driving or walking by every day, your message has the potential to be seen repeatedly. Repetition builds recognition, and recognition builds trust.

When Should You Use Custom Billboard Advertising?

Billboard advertising is a smart move when:

• You’re launching a new business, product, or service

• You want to boost attendance at a local event

• Your digital ads aren’t getting enough attention

• You’re promoting time-sensitive deals or limited-time offers

• You need to raise awareness quickly and effectively

Seasonal campaigns, like back-to-school sales or holiday promotions, also work well with mobile and digital billboards, especially when combined with local timing and movement.

Tips for Designing a Great Billboard Ad

1. Keep It Simple: Billboards should be understood in seconds. Use minimal words, bold visuals, and clear calls to action.

2. Be Bold: High-contrast colours and large fonts make your ad stand out, even from a distance or when someone’s driving by.

3. Include Contact Info Wisely: If you’re adding a phone number or website, make sure it’s easy to remember. QR codes work well for mobile viewers at traffic lights.

4. Think About Timing: Match your ad’s message with the time of day or week. For example, promote coffee specials during morning peak hours.

Common Mistakes to Avoid

• Trying to Say Too Much: A billboard isn’t a brochure. Focus on one clear message.

• Choosing the Wrong Location: Where your ad appears can make or break its success. Make sure it aligns with your target audience.

• Neglecting Design Quality: Poor visuals or hard-to-read fonts will get ignored. A professional layout makes a big difference.

• Forgetting to Track Performance: While billboards aren’t clickable, you can still track impact with QR codes, custom URLs, or campaign-specific phone numbers.

How to Get Started

Getting started with custom billboard hire in Perth is easier than you might think. Most providers offer flexible packages and can guide you through design, location selection, and campaign duration.

You’ll need to consider:

• Your goals and audience

• Your budget

• The type of billboard (mobile, digital, or fixed)

• The campaign length

From there, you can work with a local provider who knows the Perth market well and can suggest high-traffic areas where your message will shine.

Conclusion

Custom billboard advertising in Perth offers a powerful, flexible, and creative way to get your message in front of thousands of potential customers. Whether you're a local café, a retail brand, or an event organiser, the right billboard in the right place can deliver real results.

For trusted custom billboard hire in Perth, consider reaching out to PERTH OUTDOOR MEDIA — experts in mobile, digital, and large-format outdoor advertising across WA.