Thanks Behnam for starting this series. I like the idea.
I know how hard it is to build and release a font family, so I have more praise and appreciation for Bahman’s work than criticism. I particularly like that he has published his work internationally, now that we don’t have an existing system in Iran.
I appreciate the effort made for making three different optical sizes, but I’m always a little confused about more than two optical sizes (like what Adobe does). Doesn’t it suffice to have a text version and a display version? I’ve never been sure that, say, 12 pt and 9 pt need different fonts. Anyways, it’s better to have them that to not. And this is also introducing a new topic to the world of Arabic typefaces, which is a bonus.
Managing negative spaces, which seems to be a serious concern of Bahman in this project, is one thing, but another important and related issue is color, and that seems to be neglected here. Actually, judging a type’s color is a little hard with these specimens, but in the few places that long texts are shown I think I see a lot of white and black spots. I’m not sure I’m correct in seeing this color inconsistency with the given material, but if I’m right this is surprising for a typeface to pay so much attention to something such as negative space, and yet don’t care about consistent color.
Aesthetically, this typeface strikes me as “too calligraphic,” specially the bold weight, but let’s assume that’s just personal taste, as it seems that a lot of people are liking this typeface probably for this very reason. (Like those who like the Rial sign!)
Well, that should be enough criticism! Kudos to Bahman for making this typeface. I’m looking forward to his future works.
And about the price, I guess you mean in Iran, because it already has a price for the international market. I don’t believe a low price would help. For one thing, a higher price works against pirating, because less people who are buying something with a high price would probably share its illegal copies. It also covers for the cost of pirating (which will happen, anyway). A premium price makes it possible to make designing type a sustainable job, to work more and more on type design, and it raises the bar for expected quality of typefaces. On the other hand, unreasonably high prices would lead to not business at all. So I’m thinking about something between 100K and 200K Tomans for a single font. Pricing for bundles and multiple users can be calculated based on this with appropriate discounts. The pricing for web font can also be chosen in regards to this base price.
Best regards,
Mostafa