Balenciaga Editorial
Jasmine Lemaitre
The style of Lotta Volkova is highly recognizable. Its name closely tied to that of Vetements and Demna Gvasalia. The post-Soviet touch stylist joins the photographer Harley Weir for a special editorial dedicated to the Balenciaga collection created for the next Double Magazine issue.
MA+ Group is a global agency positioned at the heart of fashion, luxury, culture and innovation, curating world-class talent to create innovative brand engagements, assets and experiences. With offices in New York, London, Milan and Paris, the agency has two divisions, MA+ Creative and MA+ Talent, that symbiotically support and drive creative initiatives for both cultural and commercial clients.
MA+ Creative is a cutting-edge creative agency that offers a wide range of services, assembling bespoke teams to produce everything from individual campaigns and activations to transformative 360 brand agendas for luxury fashion, beauty and lifestyle clients. The agency's distinctive roster of artists enables it to be uniquely agile, scalable, and responsive to its clients' needs.
MA+ Talent represents a diverse group of artists working in various creative disciplines, including photography, styling, hair and make-up, set design, casting, and animation. The agency adopts a highly strategic approach to nurture the careers of its artists, positioning them in both highly visible editorial and commercial work.
Since its founding in 1999, MA+ Group has grown into a well-renowned partner of the world's foremost luxury players, fostering longstanding partnerships with large conglomerates such as LVMH, Kering and Chanel, with individual brands such as Alaa, Jacquemus and Acne Studios, and with publications such as Vogue, AnOther, Self Service and The Gentlewoman.
Cyberpunk week. After the look of the weekhere is a 100% Balenciaga editorial... in green and against all odds. The letters blink and are printed on the retina. The fingers on the keyboard are typing: we code a future in three dimensions. Serious, but not too serious. In techno-crack mode, we follow the lines of code. We rave behind a pair of smoked glasses with American lines, in the style of the 50s... 2050. The future is already here, retro: ahead of its time. He prints his password on a shirt, in red on a black background: BALENCIAGA. Color of abstraction, of mystery, black is cerebral, black is infinite, like all these possibilities still to be explored, all the programs still to be created to thwart the system. We still have a lot to do together. The future spreads its web, on a silhouette in .psd. The lights are green, and the sun shines behind the screen.
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