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Sony support uses Perl

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Joel Limardo

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Aug 13, 2010, 12:55:01 PM8/13/10
to advo...@perl.org
Do we keep a list of current companies that are using Perl anywhere?  I just noticed that Sony Support appears to be using Perl:

Jan Dubois

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Aug 13, 2010, 1:11:55 PM8/13/10
to Joel Limardo, advo...@perl.org

It is kind of pointless to keep track of it, as virtually *everyone* is using Perl somewhere for something.

 

A few years ago somebody analyzed the download logs for ActivePerl with reverse DNS lookup and matched it against the Fortune 1000 companies domain names.  I don’t remember the exact number but around 90% of them had downloaded ActivePerl at least once from an IP address owned by those companies.

 

Cheers,

-Jan

Andy Lester

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Aug 13, 2010, 1:27:03 PM8/13/10
to Joel Limardo, advo...@perl.org

On Aug 13, 2010, at 12:21 PM, Joel Limardo wrote:

> I think the difference here is significant. Is it enough that people and companies are using Perl and not talking about it, or should they be clear that they use it and rely upon it? Isn't it in the interests of Perl advocacy to present evidence that Perl is not just used but that it is relied upon and can handle more system administration tasks?

If you think it's important, then do something about it. Make a blog post about it. Start a website about it. Write an article for me to run on Perlbuzz.

We can talk about whether it's important or not on this list all day, but until someone does something about it, it's just talk.

xoxo,
Andy

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Joel Limardo

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Aug 13, 2010, 1:21:26 PM8/13/10
to advo...@perl.org
I disagree that your example discounts my point -- downloading Perl is not the same thing as building your online support system with it and not only leaving the .pl extension on your pages but leaving /perl/ in the URI.  The latter publicly says, 'hey, by the way...we use Perl and we rely on it for something that we consider to be fairly important' versus the fore which could mean virtually anything (evaluation, installation scripts, etc.).

I think the difference here is significant. Is it enough that people and companies are using Perl and not talking about it, or should they be clear that they use it and rely upon it?  Isn't it in the interests of Perl advocacy to present evidence that Perl is not just used but that it is relied upon and can handle more system administration tasks? 

Joel Limardo

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Aug 13, 2010, 2:07:49 PM8/13/10
to advo...@perl.org
I like PerlBuzz alot. I think it is a good looking and exceedingly relevant site. I don't think, however, that it -- or building sites like it -- makes for a strong, centralized Perl advocacy initiative. I think PerlBuzz's strength is that it does what it says -- I get news and information about Perl that is current.  Sites like Perlmonks similarly do something extremely well, but that thing is not actually advocacy although it is clearly a component.

No, I think advocacy starts right here (http://www.perl.org/advocacy/whyperl.html):

"...a responsible IT Manager should proceed to select a language or programming platform based on things that actually matter like the task at hand, the budget, the current skills of the target coders, the current environment, etc"

This, I think, is at the very heart of programming language advocacy.  The difference is mainly in the target audience. If I'm an IT manager I have a budget and higher-ups who watch how I am spending the company's money.  I have to show them that I can and will make the right decisions when it comes to language and platform among (many) other things for projects.  What do I have to show these higher ups to defend my position that their million dollar project should be principally developed in Perl?  PerlBuzz?  Perlmonks?  No. I need something else -- something specifically built to help me achieve this goal.

You've suggested that I build something, but I think that will be ultimately ineffective.  I learned this little tidbit in a public communications class I took in college years ago: any (marketing) message not repeated is not worth saying. Advocacy, let's face it, shares a lot with marketing. When companies want to sell something they develop a marketing campaign and then everybody in the company -- from sales to customer service representatives -- learns the new lingo, adopts the new images, and gets the message out there. If advocacy is to be effective it must be centralized, like marketing, so that everyone in the community resounds its latest message(s).

I'm posting this here to illicit responses and ideas. Take a look at this Google Apps for Business website (http://www.google.com/apps/intl/en/business/index.html).  Compare it to the whyperl.html page above. Which is more convincing to you if you are the IT manager? Why?   

Andy Lester

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Aug 13, 2010, 2:10:02 PM8/13/10
to Joel Limardo, advo...@perl.org

On Aug 13, 2010, at 1:07 PM, Joel Limardo wrote:

> You've suggested that I build something, but I think that will be ultimately ineffective.

OK, so what do you want to have happen?

Jan Dubois

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Aug 13, 2010, 2:05:34 PM8/13/10
to Joel Limardo, advo...@perl.org
Joel Limardo wrote:
> I disagree that your example discounts my point -- downloading Perl is
> not the same thing as building your online support system with it and
> not only leaving the .pl extension on your pages but leaving /perl/ in
> the URI.  The latter publicly says, 'hey, by the way...we use Perl and
> we rely on it for something that we consider to be fairly important'
> versus the fore which could mean virtually anything (evaluation,
> installation scripts, etc.).

Sorry, but I disagree with your additional points as well:

1) Leaving "/perl/" and ".pl" in the URL does *not* mean: "Hey, we are
using Perl to do this and are proud of it." It rather means that
they didn't bother to think about providing meaningful URLs for
their application. Exposing implementation details in an API is
a flaw, not a feature.

Of course this may be all completely justifiable, given that the
system may be just a quick hack by their support group. It is
however not a testament that Perl encourages people to build
well-designed web applications.

2) Why would 90% of those companies download Perl for evaluation,
and then not use it? Do you expect it to routinely fail in
evaluation as being unfit for actual use?

3) Why are system administration tasks (installation scripts?)
inferior to online support systems?

> I think the difference here is significant. Is it enough that people
> and companies are using Perl and not talking about it, or should they
> be clear that they use it and rely upon it?  Isn't it in the
> interests of Perl advocacy to present evidence that Perl is not just
> used but that it is relied upon and can handle more system
> administration tasks?

Any organization of significant size uses all of Perl, Python, Ruby,
Java and lots of other things. It is nice to have stories about
extra-ordinary uses of languages (e.g. how a Tcl script remote-controls
the Mars Rover), but a list of companies that use any particular
mainstream technology for their bread-and-butter work isn't that
compelling IMO. Especially if we don't have any additional insight
into the scope of the application, and the challenges that had
to be overcome.

So background stories of big applications written (mostly) in Perl
would make good advocacy. Crawling the web for URLs that match
m,/perl/, or m/\.pl$/ not so much.

Cheers,
-Jan

Gabor Szabo

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Aug 15, 2010, 1:33:09 AM8/15/10
to Joel Limardo, advo...@perl.org

There is an old and out of date list on TPF wiki

https://www.socialtext.net/perl5/index.cgi?companies_using_perl

but I don't think there is a real added value in such list. As Jan pointed out
almost every company uses Perl in one form or another.

I think it would be a better form to gather companies that support
Perl in one form or other.
e.g. by letting and encouraging its employers to work on perl core or
CPAN modules
during work hours or by sponsoring various Perl events or by
sponsoring other aspects of the Perl community.


regards
Gabor

Joel Limardo

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Aug 16, 2010, 6:17:43 PM8/16/10
to advo...@perl.org

>>> "... Exposing implementation details in an API is a flaw, not a feature."

I'm only partially convinced with you here as too many API references would look like noise. I do, however, get a warm a fuzzy feeling that the technology is used widely when I see lots of 'powered by' logos or websites that are dedicated to telling you how many companies use a given technology.  Here's a post by Bjørn Hansen  regarding a Powered by Perl logo: http://www.askbjoernhansen.com/2005/03/11/powered.html, which exists but I have no metrics as to whether it is in wide use or not.  Anybody know where the metrics are located?

>>> "It is however not a testament that Perl encourages people to build well-designed web applications..."

Yes, but then what is?  Let's think creatively here.  Let's assume that putting /perl/ in your URL is not the greatest way to promote Perl. Give me three other suggestions that I could give to a team that is relying heavily on Perl and would like to help other companies that are 'on the fence' with regard to using it.

>>> "Why would 90% of those companies download Perl for evaluation, and then not use it?"

Here, of course, I have to question the integrity of the data.  If I get a number, let's say the number 60, and this number represents the number of people who downloaded an online tool that does a wide variety of things, can I reliably report that 60 people are 'users'?  No.  User A may have downloaded the tool three times.  User B may have downloaded the tool to test it and see what it does.  User C may have some automated script that downloads the tool every 30 days. Ultimately the download statistics are murky and more information is needed.

The thing to keep in mind here is the audience. You are an IT manager.  Are download statistics going to be compelling to you?  I think they offer supporting information, but in themselves are not that informative for the reasons I've mentioned.

>>> "Why are system administration tasks (installation scripts?) inferior to online support systems?"

For quite a few reasons that I can think of -- a) security is typically much more of a concern for a system that is intended to be run by strangers; scripts are typically run in-house by privileged users only b) administration scripts are run and developed by a few people whereas many more eyes/hands/minds touch web utilities c) the list goes on.  I think the most compelling reason is COST.  The system administration script is considered by IT management to be free whereas the online support system involves inherent costs of maintenance, development, deployment, etc.

>>> "Any organization of significant size uses all of Perl, Python, Ruby, Java and lots of other things."

I work with very large organizations and I know precisely what they tell me when I start talking about three of the languages you mentioned (Perl, Python, and Ruby) -- no, no, and no.  Java is the only one that is accepted and I suspect it is not because it is the best but rather that Sun and other companies that heavily use Java have done a very good job of advocating for it.  I would like to see Perl do the same thing.

>>> "It is nice to have stories about extra-ordinary uses of languages (e.g. how a Tcl script remote-controls the Mars Rover)..."

I'm for whatever works. If we study the opinions of developers and find that they are impressed by Perl being used in the next generation of deep space exploration tools then promote that. If that doesn't work, it is time to think of something else.  Like anything, the opinions, tastes, and thought processes of people shift over time.   The goal of advocacy is to map those opinions such that your message will become associated with things people like and avoid things that cause rejection.  (This problem is compounded with computer languages because we actually have to deliver the goods...but that is for another discussion.) If I blindfolded you and handed you three pieces of cheese your individual tastes -- cultural, sociological, etc. -- would kick in to tell me which type you liked and which made you want to throw up. Advocacy (like marketing) should take this into consideration when formulating its core message. So, before saying that /perl/ in the URL has no effect, we should run a study to determine whether it has an effect on developers and IT managers.

>>> "OK, so what do you want to have happen?"

Before I can answer that I need to know how Perl advocacy is currently being done.  I'm big on studying a problem and using actual data to drive results.  I know there is a problem with Perl advocacy because I spent about an hour reading almost all of the posted responses to a recent Slashdot article about a Rakudo Star release.  I would say the responses were mostly (> 90%) negative. 

So, how is Perl advocacy done?  Is there an actual advocacy organization with yearly goals, some people who officially head up the organization, etc.?  What are the 2010 goals? 2011?  Is there a central Perl portal for 'all things advocacy' which contains the current meeting minutes of this organization?

>>> "https://www.socialtext.net/perl5/index.cgi?companies_using_perl ... but I don't think there is a real added value in such list."

Thank you for this post.  There is an excellent book I recommend that everyone who is even remotely interested in Perl advocacy read -- The Tipping Point by Malcolm Gladwell (http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624).  In the book there is this story about another guy who rode around immediately prior the British invasion on April 18, 1775 but rousted very few colonists to action.  Paul Revere took a different route to bring people to arms against the British and history tells us he was incredibly successful.  Gladwell analyzes the differences between their routes and methods and finds no significant difference. However, when you study WHO these men were we start to understand why Revere's ride was a success and the other fellow's fell flat.  The difference was in the men themselves. Revere was well known and popular. His character beamed and people trusted him.  The other fellow did not possess these qualities, so people were less inclined to leave their homes and risk death.  

The URL you posted is a bit like the other fellow's ride -- it is on an obscure site, not centrally supported (as far as I can tell), and the message is therefore not as effective as it could be.

Gabor Szabo

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Aug 17, 2010, 1:20:38 AM8/17/10
to Joel Limardo, advo...@perl.org

That is the official TPF Wiki page.
Go, ask the people in Marketing Committee of The Perl Foundation.


BTW have you been reading the various Perl feeds recently?
E.g. http://ironman.enlightenedperl.org/
There are a few people writing about promotion and marketing and the
similar subjects.

Gabor
http://szabgab.com/

Denny

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Aug 17, 2010, 5:27:48 AM8/17/10
to Perl Advocacy
On Sun, 2010-08-15 at 08:33 +0300, Gabor Szabo wrote:
> There is an old and out of date list on TPF wiki
>
> https://www.socialtext.net/perl5/index.cgi?companies_using_perl
>
> but I don't think there is a real added value in such list. As Jan pointed out
> almost every company uses Perl in one form or another.

I think there would be value in compiling a list of companies that are
'proud to use perl' (to borrow a website name). These companies are
actually willing to put their name next to Perl, rather than tucking it
away in their back-end support utilities, and that's worth far more to
us than a list of companies who don't even acknowledge the existence of
Perl (other than accidentally, in a URL for instance).

The London.pm list is here:
http://london.pm.org/advocacy/

A global version might be a good resource for this list to work on. I'd
be happy to host one on the Perl Is Alive server, but obviously it would
have more credibility if it were hosted on perl.org (or .com?)

Regards,
Denny

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Gabor Szabo

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Aug 17, 2010, 8:48:50 AM8/17/10
to Denny, Perl Advocacy

I agree but I'd like to turn the whole thing around.
Instead of us asking permission from the companies to list them I'd
like to reach the point where they will pay in order to appear on the
list.
I believe we can do that by creating a sponsorship system or member
system for The Perl Foundation and list the sponsor/memeber companies
on the web site of TPF.

That's where my grant was heading
http://news.perlfoundation.org/2010/06/hague-grant-application-perl-e.html
but based on the feedback on that site and based on my discussion with
Karen there are quite a few people who either don't want TPF to do
that or think that I am not the right person to do this or have other
doubts about the project.

Gabor

Shlomi Fish

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Mar 8, 2011, 4:47:12 AM3/8/11
to advo...@perl.org, Gabor Szabo, Joel Limardo
Hi Gabor,

I agree. I think that a list of all companies that use Perl and do not admit
that would first-of-all be a problem to compile, and secondly, may be
defamation. I think it may be the "NASA uses Python" vs. "NASA uses COBOL"
syndrome - NASA (or whoever) uses a lot of stuff (including COBOL and Fortran
on old VAX machines), but is not going to boast about using, say, COBOL,
because people hate it.

What we can do is try to make Perl "hip" again (like Su-Shee noted in her
post) by building a certain unique and non-defensive Perl image, that will
make a lot of companies admit that they are using Perl.

One of the problems with Perl is that back in the old WWW fever, when early
versions of Perl 5 were practically the only sane thing to use, people wrote a
lot of Perl 4-like code in Perl 5 due to ignorance (I know I did.). Many of
these ancient "CGI" scripts matured into CPAN modules or alternatively some
popular FOSS or commercial or popular Internet-facing web-sites. However,
those that extensively use Perl are now more well-entrenched sites like
Amazon.com , livejournal.com , typepad , etc. which are very popular but not
considered "web 2.0" (bleh!) or hip enough. (And based on a vague feeling, I
think Google is starting to become well-entrenched too.). Fashions come and
later become well-entrenched and everyone still "does" them, but no one is
proud of it because they are no longer "hip".

If we can make Modern Perl 5 appeal again to younger audience, perhaps by
building an elitist image of a quirky language for "rockstars" who can
appreciate a steep learning curve, but followed by great expressivity and the
power and robustness of CPAN afterwards, and also a vibrant community, we
maybe can accelerate the Perl renaissance, and get more people to admit that
they use Perl.

For a while it seems that Vim was losing esteem among the hipsters in favour
of TextMate and similar editors, while now it may seem that it has become the
new "it" editor among them again, so technologies *can* make a perceptive
comeback, although many of them don't.

Regards,

Shlomi Fish

--
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Please reply to list if it's a mailing list post - http://shlom.in/reply .

Joel Limardo

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Mar 8, 2011, 8:41:26 AM3/8/11
to Shlomi Fish, advo...@perl.org, Gabor Szabo
It is (kind of) nice to see that we have not totally dropped this
subject. First off, defamation is defined as making untrue statements
that injure someone's character or otherwise by making public facts
about another that, although true, are not in the public interest (for
example, if a person had a disease). Virtually any information that
can be easily obtained by the public cannot be said to be protected --
for instance, if your webserver returns pages that say 'made with
Perl' it cannot be considered defamatory to aggregate and then
retransmit this information to third parties. That would be as absurd
as suing someone for publishing a list of public accounting firms that
can be easily found in the phone book.
That being said, on certain way to avoid all legal challenges
would be, as you may have guessed, to obtain written permission
beforehand.
The goal of marketing is in part to create awareness. If you have
never heard of widget X nor of it's features and reliability you are
unlikely to use it. Human beings love to ride the bandwagon, so
sometimes telling them that their favorite sports figure drinks cherry
Coke before every game will boost sales. It is a bit of a crap shoot
to figure out what works but I can assure you that doing nothing us
like trying to start a car with a potato battery.


--
Sincerely,


Joel Limardo
Chief Software Engineer
ForwardPhase Technologies, LLC
401 N. Michigan Avenue
Suite 1200-10
Chicago, IL 60611
www.forwardphase.com
joel.l...@forwardphase.com
LinkedIn: http://www.linkedin.com/in/joellimardo
Twitter: http://twitter.com/joellimardo
Fax: 815-346-9495
Ph : 877-321-5467

Shlomi Fish

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Mar 10, 2011, 5:59:53 AM3/10/11
to advo...@perl.org, Joel Limardo, Gabor Szabo
Hi Joel,

On Tuesday 08 Mar 2011 15:41:26 Joel Limardo wrote:
> It is (kind of) nice to see that we have not totally dropped this
> subject. First off, defamation is defined as making untrue statements
> that injure someone's character or otherwise by making public facts
> about another that, although true, are not in the public interest (for
> example, if a person had a disease).

Maybe. However, someone once told me after I said on a post to a public
mailing list that someone else told me on the phone that something about his
system was mismanaged, that spreading such rumours in public is considered
defamation.

Defamation or not, I think we should get Sony (or whoever)'s approval to say
they are using Perl, whether or not they do.

> Virtually any information that
> can be easily obtained by the public cannot be said to be protected --
> for instance, if your webserver returns pages that say 'made with
> Perl' it cannot be considered defamatory to aggregate and then
> retransmit this information to third parties. That would be as absurd
> as suing someone for publishing a list of public accounting firms that
> can be easily found in the phone book.

I see.

> That being said, on certain way to avoid all legal challenges
> would be, as you may have guessed, to obtain written permission
> beforehand.

Right.

> The goal of marketing is in part to create awareness. If you have
> never heard of widget X nor of it's features and reliability you are
> unlikely to use it. Human beings love to ride the bandwagon, so
> sometimes telling them that their favorite sports figure drinks cherry
> Coke before every game will boost sales. It is a bit of a crap shoot

> to figure out what works but I can assure you that doing nothing is


> like trying to start a car with a potato battery.

Yes, I've discussed my approach to marketing with some people on IRC
(including Su-Shee) and they told me we should instead work on preparing some
good web-based CMSes for Perl so people can install instead of WordPress or
possibly Drupal or whatever, because Perl 5 has very little usable things at
the moment. Personally, I think that the advocacy I was told that the advocacy
I've done on http://perl-begin.org/ is pretty good.

Regards,

Shlomi Fish

--
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Shlomi Fish http://www.shlomifish.org/

Rethinking CPAN - http://shlom.in/rethinking-cpan

You can never really appreciate The Gilmore Girls until you've watched it in
the original Klingon.

Joel Limardo

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Mar 11, 2011, 9:16:33 AM3/11/11
to Shlomi Fish, advo...@perl.org, Gabor Szabo
I like sites like the beginner site you mentioned and sites like
perlmonks, but these sites all share something in common -- they are
directed at the needs of the (prospective|current) developer. In
today's businesses there are other individuals who decide upon a
language to do development -- analysts, CTOs, CEOs, etc. These people
are not interested in how elegant perl's map function is or whether
you can do obscure things with it. Their needs are pretty
straightforward like a) what types of problems is it best suited for
(think Java which consistently marketed itself as a C++ replacement
early on) b) what is it's development cycle/structure (think Apache
Foundation) c) and, as I've been saying, who is achieving/surpassing
ROI expectations by implementing in Perl as opposed to available
alternatives.

If you don't believe that these things are important then make a point
of going to your next company/client outing and try talking to higher
level IT decision makers. I think you will see that concerns like
these have greater precedence to them than whether CMS xyz uses Perl.
In fact, perhaps it would be best to create a questionnaire for these
folks and tabulate responses.

As developers we tend to believe that when things aren't working we
need to just do more development. This is like the horse in Animal
Farm who used to say, 'I will work harder.' it is time to look beyond
that. Don't guess at what will improve the Perl community, let's take
a step back and lend a watchful eye to what has worked for others and
what the people want.

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