Pizza Company Cambodia Promotion

[Christain Cobb]

Acannabis leaf is put on a "Crazy Happy Pizza" at a restaurant in Bangkok, Thailand, an under-the-radar product topped with a cannabis leaf. It's legal but won't get you high. Sakchai Lalit/AP hide caption

Veterans of the backpacker trail, familiar with the legendary pizza parlors of neighboring Cambodia's capital Phnom Penh that offer powerful marijuana as an optional condiment, might feel downright cheated.

"Of course, they cannot get high," Panusak Suensatboon, general manager of The Pizza Company, said in an interview this week. "It's just a marketing campaign. and you can taste the cannabis and then if you have enough, you maybe get a bit sleepy."

The Crazy Happy Pizza is a mashup of toppings evoking the flavors of Thailand's famous Tom Yum Gai soup along with a deep-fried cannabis leaf on top. Cannabis is also infused into the cheese crust and there's chopped cannabis in the dipping sauce. A 9-inch pie costs 499 baht (about $15). Customers preferring a do-it-yourself variety can choose their own toppings, with a 100 baht ($3) surcharge for two or three cannabis leaves.

CBD has legitimized products made with cannabis, drawing on the mystique of marijuana without flouting the law or raising major health questions. It's become a boom industry, especially in the United States.

Recreational marijuana is still illegal in Thailand, and can earn you a fine and time in jail, even though drug laws have been liberalized in the past few years. Cannabis is regulated for medicinal use, and individuals are allowed to grow a small number of plants for their own consumption.

Thailand last December became the first country in Southeast Asia to remove specific parts and extracts of cannabis from its controlled narcotics list, and in February this year allowed them to be used in foods and beverages. The amount of THC in the CBD product must not exceed 0.2% of its total weight, virtually eliminating the possibility of getting high.

"I don't think the market is ready for cannabis products yet. We knew this since the beginning," said Panusak. "We only wanted to be the first mover to launch something new and innovative in the market." He cited durian pizza, incorporating the exotic and pricey tropical Asian fruit known for its pungent smell, as another example of his company's innovations.

Associate professor Wilert Puriwat, dean of Bangkok's Chulalongkorn Business School, believes that using cannabis for marketing can be effective in an initial stage, but business owners need strategies to make it work in the long run.

"In general, people who try it will not expect to get high," he said. "They just want to keep themselves trendy and take photos to post on their social media to show they have tried something that was once illegal."

The document outlines a marketing plan by The Pizza Company to launch a new line of dessert pizza products. It includes an analysis of the market environment and competitors, as well as strategies for product design, pricing, placement, and promotion of the new products. Specifically, it proposes introducing 4 types of dessert pizzas with various toppings, packaging and pricing options, advertising campaigns using social media influencers, and sales promotions like discounts and contests. The goal is to attract new customers and drive existing customers to purchase the new dessert pizza items.Read less

The Pizza Excellence Award was initiated to promote team bonding, form strong company culture, and most importantly, facilitate 100% customer satisfaction. Teams are tested on how well they can follow high standards of operations in all areas including dough making, pizza making, pasta making, appetizers and drinks preparation, and customer service for dining in, take-away, and home delivery.

Lyn, born in Malaysia, educated in Canada, and currently based in Thailand, boasts an illustrious career spanning nearly three decades with a top global bank, with her last posting being the President & CEO of Thailand and Greater Mekong, covering Cambodia, Myanmar, Laos and Vietnam.

Driven by a strong belief in doing more for the underserved segment, where up to two-thirds lack formal financial system access and face unscrupulous lending practices, Lyn embarked on establishing Mula-X, a fintech in Thailand. Mula-X

focuses on providing access to financial services to its low-income salaried user base through its platform and two owned and managed products: earned wage access and salary to wallet. Lyn, a staunch advocate of lifelong learning and

knowledge as a catalyst for financial freedom, operates Mula-X financial services platform alongside a comprehensive learning portal focused on financial literacy, wellness, self-improvement, and parenting knowledge.

In addition to better understanding and adhering to the policies, procedures and values, all employees must participate in a mandatory Code of Conduct and Compliance e-Training. Employees without Group email access are trained offline.

In order to fulfill the commitment, a Group Compliance Office was established and is available to all employees customers and suppliers via email, post and telephone. A dedicated Group Compliance Manager is responsible for the implementation of the Compliance Program as well as monitoring and managing any compliance issues and internal compliance controls.

Alan is an experienced global automotive leader. He has worked for Volvo Group from 2004-2017, holding increasingly senior roles in China, South Africa, Panama, Argentina, Brazil and Indonesia. More recently, Alan worked with Nissan-Renault until 2021, where he held the position of Senior Vice President with responsibility for ASEAN.

Kevin Whitcraft is the Chief Executive Officer of RMA Group, the company he founded in Thailand with his father and brother over thirty-five years ago. Today RMA Group operates in 14 countries across multiple industries, employing over 8,500 people globally.

In the early 1990s RMA set up the first commercial shipping service between Thailand and Cambodia and formed RMA Cambodia which has become the largest vehicle and equipment distribution, sales and service operator in the country. RMA Group expanded rapidly across Southeast Asia partnering with multinational brands across multiple industries, including automotive, infrastructure, financial services, engineering and food services. Currently operations are located in Laos, Myanmar, Indonesia, Singapore, UAE, Turkey, South Africa, Australia and the US.

Chris founded the Committee for the American Chamber of Commerce in Laos and is currently a board member of the American Chamber of Commerce Myanmar. Prior to joining RMA, he worked in various operational and management roles for Accenture, Johnson & Johnson and DFDL. Chris completed his Engineering undergraduate degree at North Carolina State University and his MBA and a Juris Doctor at the University of North Carolina.

Brendan Londt is a qualified Mechanical Engineering and is also completing an Executive MBA through Henley Business School. Brendan has extensive experience in Sales, Manufacturing and General Management within the automotive industry which he has attained through his experience in different companies like Ford, Barloworld Agriculture, Toyota Forklift & 600SA Holdings.

Kevin has been instrumental in expanding the business to include engineering operations (Comin Asia), heavy and agricultural equipment distribution, food franchising of well known international food brands and food delivery (Express Food Group), and financial services (Bank South Pacific and DEVCO).

Christian Wiedmann joined RMA Group as Senior Vice President RMA Group and Managing Director Automotive in 2023. He supports the overall management of the Group and consolidates all automotive related activities (outside of Cambodia) under one leadership.

Christian Wiedmann is an automotive and finance professional who started his career with AIG Private Banking and PwC in Switzerland, before joining the BMW Group in Germany in 2001. At BMW Group, he served various senior management functions within the Corporate, Financial Services and BMW Automotive Divisions, largely as COO, CFO and CEO of BMW legal entities in many regions across the globe, including Germany, Japan, Austria, Greece, South Korea, Australia and Thailand.

Trevor Negus is the General Manager of RMA Automotive Holdings, Australia. Trevor joined RMA Group in January 2022 and has been instrumental in setting up the new business based in Melbourne. Trevor has had an impressive career with Ford Motor Company based in Australia, Southampton (UK), Nanjing (China) and Thailand, where he led the establishment of the Ford Thailand Manufacturing Plant and was appointed President of Auto Alliance Thailand (AAT). Most recently, Trevor has been working with MaxiTRANS Industries, a producer of vehicle trailers, as as Group General Manager Manufacturing, based in Victoria.

Before Ove Arup, he was Executive Director with Arcadis Asia, SVP & Managing Director for Asia Operations for Louis Berger, Regional Manager, India & Bhutan for SMEC International, and held several roles at Royal Haskoning (including a period in Cambodia).

Throughout his 44 year plus career, Chris has been pioneering successful new businesses globally within the B2B services field. He is currently Chair of Grant Thornton Thailand and Chair of the British Chamber of Commerce Thailand. He also has his own consultancy company advising international businesses such as Mentisglobal and the Absotherm Group.

Peter is a global automotive business leader with thirty years of diverse experience gained with the Ford Motor Company in both developed and emerging international markets. After retiring from Ford in 2019, he is currently engaged in a portfolio of non-executive and advisory roles.

Peter also serves as chairman of the Retail Automotive Alliance Ltd (UK), chairman of Advanced Electric Machines Ltd (UK), external advisor to Bain & Company and non-executive director and advisor to the CEO at Winner Imports Ukraine Ltd.

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