Registration for the "Making Moves: Creating Conservation Movements" course is now open!

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Jorgelina Marino

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Aug 16, 2021, 5:26:43 PM8/16/21

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From: consma...@conbio.org <consma...@conbio.org> On Behalf Of Brooke Tully
Sent: 16 August 2021 16:20
To: Conservation Marketing WorkingGroup List <consma...@conbio.org>
Subject: [ConsMarketingWG] Registration for the "Making Moves: Creating Conservation Movements" course is now open!

Hello everyone!
I'm excited to share that I'm running my live, online course again this year, called "Making Moves: Creating Conservation Movements", and registration is now open! The course will run from September 30 to November 19, 2021.

Are you a conservation practitioner trying to get people to change their behavior but aren't sure where to start? Are you trying to keep a current campaign going but losing steam? Then this is the course for you!

Using insights from behavioral science, behavioral economics, psychology, and marketing, the Making Moves 8-week program will help you craft a strong outreach strategy that engages and motivates your target audience.

You'll learn new, fun, and refreshing ways to:

Prioritize behaviors to promote that will achieve your conservation goal.
Identify primary audiences for communication and outreach efforts.
Explore which tangible and psychological barriers exist for your audiences.
Select message frames and creative approaches that motivate audiences to take action.
Choose audience- and budget-appropriate channels of communication and outreach.
Bring everything together into a comprehensive strategy and implementation plan.

Enrollment in the course also gets you LIFETIME access to all the live session recordings, curated resources and worksheets, and an alumni community that is as passionate about behavioral change as you are!

To learn more about the course and register at the standard rate of USD $635, head here: https://brooketully.com/making-moves/

There are a limited number of seats and registration closes on September 19th, so grab your spot while you can!
Discounted rates are available for a limited number of seats. Offering student, scholarship, and small-NGO/self-employed rates. Apply here: https://form.typeform.com/to/M2LquDDl.