Yes Lauren, most used coffee grounds are discarded to landfill, with
only a small percentage finding its way to the garden.
Getting started is as easy as having some locals wanting to get
involved, then approaching a coffee shop or two.
Not everyone knows about reusing coffee grounds, but once they do they
tend to want to make a difference in their habits.
Coffee shop owners are like everyone else and normally (but not
always!), welcome a neighborhood group to start collecting,
I've got a link below on one of the cafes that is involved in Ground
to Ground. They put up a logo and let their customers know what they
are doing, and as more people find out hopefully more want to get
involved. At the end of the day it was all going to garbage anyway, so
whatever can be collected is a good thing.
http://groundtoground.org/2010/12/22/cafes-recycling-coffee-grounds-little-cupcakes/