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Albina Hickel
When shipping physical assets such as LTOs and Hard Drives containing Original Camera Files (OCF) and Original Production Audio (OPA), extra care needs to be taken. Netflix recommends utilizing specialized vendors who understand the time and security-conscious nature of transporting Netflix Post Production assets. For delivering archival materials via LTO to Netflix, please refer to the 'Process For Iron Mountain (IM)' instructions below.
We strongly suggest LTO tapes be made in duplicate. The primary copy ships first. The secondary copy is held until the first copy is confirmed as received. The primary and secondary must be arranged in separate shipments at different times, with each requiring its own separate shipment entry and manifest.
A unique LTO barcode on the spine of the tape is required for use in LTO robots. Note that there are specific requirements for barcodes (e.g. number of characters allowed and the format designation). Please do not use generic barcodes as they make it difficult for barcode readers to scan/identify.
In the early days of Netflix, the company had one major advantage over its rent-by-mail competitors. While other companies had one central distribution center, Netflix had several scattered around the United States. This cut down on the amount of time that customers' DVDs spent in transit. Today, Netflix has distribution centers strategically located throughout the United States and Canada. This allows 90 percent of subscribers to get their DVDs the day after Netflix ships them. The return trip takes the same amount of time.
Netflix also processes nearly all of the DVDs it receives on the day they arrive. Each weekday, the United States Postal Service (USPS) delivers thousands of DVDs to each Netflix shipping center. Employees open the envelopes and scan a UPC barcode on the sleeve contained the DVD. The Netflix inventory system automatically updates the subscriber's queue and sense an e-mail message reporting that the DVD has arrived. An employee then inspects the DVD to make sure it isn't broken or too damaged to play and returns it to the shipping center's inventory.
For the most part, this process, with its one-day delivery and same-day processing, is fairly efficient. It allows Netflix to deliver 1.5 million DVDs through the USPS every day; Netflix delivered its billionth DVD on February 25, 2007. However, a number of factors can affect which DVDs you get and when you get them. One is the rarity of the DVD. If there aren't copies in the system, Netflix may have to ship one from a center that is far from where you live. Another is the popularity of the movies you want to watch. For newly-released films, Netflix may have fewer copies of the film than there are people who want to see it. In some cases, new releases have wait times of days or weeks.
If you watch lots of DVDs from Netflix every month, it may also take longer for you to get to the top of the waiting list for extremely popular movies. According to Netflix, this is to give the best possible service to all customers. However, critics of the practice refer to it as throttling and say that it puts Netflix's best customers at a disadvantage. Although Netflix claims it has always given its least-frequent renters the highest priority for new titles, it didn't always disclose this fact in its terms of use. For this reason, the throttling debate led to a class-action lawsuit -- Frank Chavez v. Netflix Inc. -- by users who accused the company of wrongdoing.
In the 2005 settlement of the case, Netflix provided a month free service to members, and it added appropriate language to its terms of service. Today, the "DVD Terms of Service" includes the following language: "In determining priority for shipping and inventory allocation, we may utilize many different factors, including the number and type of DVDs you rent through our service, the membership plan you select, as well as other uses of our service by you."
Subscribers have also questioned the quality of the Netflix shipping process. DVDs travel to subscribers' homes and back in plain, unpadded envelopes, and many discs spend a lot of time being handled and shipped. For these reasons, some people receive broken, scratched or otherwise unplayable DVDs. Critics claim that Netflix uses inadequate packaging to improve its bottom line and even accuse the company of willfully distributing defective discs. However, Netflix has been a member of the Better Business Bureau since 2001, and it's currently a Better Business Bureau Accredited Business with an A+ rating.
Though the red envelopes have been the heart and soul of Netflix since its inception, online content streaming has transformed the business. Let's check out Netflix streaming and device availability next.
Netflix's new original show "Amazing Interiors" features a house from St. Charles. But this isn't just any house. You may remember it when we featured it last year. The home of Brie and Zack Smithey is built from shipping containers.
Netlfix gives this tagline for the show: "Meet eccentric homeowners whose seemingly ordinary spaces are full of surprises, from a backyard roller coaster to an indoor aquarium." There's no aquarium in the Smitheys' home, just, as the show title says, an amazing interior. Zack is a full-time artist, after all.
Contemporary portraits of Abraham Lincoln and Mark Twain frame the pantry door in home of Zack and Brie Smithey in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
Zack and Brie Smithey pose for photograph with their dogs George and Boomer on the main stairs of their home in in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
An historic salon hair dryer, converted to a floor lamp, in the sitting room of the home of Zack and Brie Smithey in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
Salvaged wood was used in the stairway leading to the second floor of the home of Zack and Brie Smithey in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
Though not possible to detect from this angle, the stairs are fashioned from the uniformly sized round tops and bottoms of giant electrical spools. Zack cut them in half, keeping the straight edges in front while the curved, untouched backs, when viewed from the other side, resemble staggered, round saucers. For safety and to meet code regulations, he added extra wood for the treads. The spindles, from Junque shop in the Lemp Brewery complex, remain multi-colored, just as Zack found them.
This house marks the fourth where the Smitheys have resided, but the first time they ever built and decorated from the ground up, creating a space uniquely theirs. For Zack, sufficient gallery space was a must. On the second floor, the artwork is again his, this time a full-size mannequin. Photo by Sid Hastings
A mantle displaying photos of their wedding in the sitting room of the home of Zack and Brie Smithey in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
A repurposed massage chair, painted gold, joins a custom dog bed in the living room of the home of Zack and Brie Smithey in St. Charles Wednesday, March 1, 2017. The home is built from shipping containers. Photo by Sid Hastings
Once upon a time, a simple trip to the video store was the highlight of many Friday nights. The joy of browsing through aisles of VHS tapes, the agony of choosing between two favorites, and the ever-present threat of late fees formed the backdrop of our movie-watching rituals.
But then, two visionaries, Reed Hastings and Marc Randolph, saw an opportunity to change the game entirely. What if a company borrowed a brilliant concept from the shipping and logistics industries to reinvent itself as an online movie distribution powerhouse?
To solve this problem, in 2000, Netflix introduced its first personalized movie recommendation system, Cinematch. Cinematch used an early form of machine learning that used member ratings to predict how much a consumer would like a movie. By 2006, Netflix was gathering explicit and implicit data from subscribers, then using algorithms to connect members and movies.
Personalization algorithms were a big bet that Netflix (and other online companies) made well before artificial intelligence (AI) became a big deal in the software world. Personalization solves a huge problem for distribution customers by making it easier to find what they need even among hundreds of thousands of SKUs. These tools also increase the upsell factor with customized suggestions for buying additional products.
Companies like Netflix, Amazon, and even Google have trained our customers to expect an effortless on-demand shopping experience. Whether looking for an online movie or buying a product, distributors need to consider how easy or difficult it is for customers to find what they want.
Red Netflix envelopes sit in a bin of mail at the U.S. Post Office sort center March 30, 2010 in San Francisco, California. The company is ending its DVD mailing service with a promotion. Justin Sullivan/Getty Images hide caption
"Netflix is doing everything that they can to help people watch as many films that are in their queue as possible before the shutdown," said Long, a self-described film buff in North Carolina who told NPR there are 500 movies in his queue right now.
An FAQ section on Netflix's website states the company will accept returns through Oct. 27. But Netflix's promotional email doesn't explicitly tell customers what to do with those discs. This is causing confusion among customers, and debate among the members of online communities like Reddit.
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