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LOS GATOS, Calif., Dec. 13, 2013 /PRNewswire/ -- 'Selfies' may be the official new word of 2013, but Binge-Watching was a runner up for a reason. A recent survey conducted online by Harris Interactive on behalf of Netflix among nearly 1,500 TV streamers (online U.S. adults who stream TV shows at least once a week) found that binge watching is a widespread behavior among this group, with 61% binge watching regularly1.
If the common perception of binge watching was a weekend-long, pajama-wearing marathon of TV viewing, survey respondents don't see it that way. A majority (73%) defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. And there's no guilt in it. Nearly three quarters of TV streamers (73%) say they have positive feelings towards binge streaming TV.
To better understand why binge watching has become such a cultural phenomenon, Netflix worked with cultural anthropologist, Grant McCracken, to trace the evolution of binge watching and more importantly, to explore how and why binge watching television is resonating with today's viewers. McCracken went into the living rooms of several TV viewers across the United States and Canada to explore their changing TV behaviors.
"I found that binge watching has really taken off due to a perfect storm of better TV, our current economic climate and the digital explosion of the last few years," said Grant McCracken, cultural anthropologist. "But this TV watcher is different, the couch potato has awoken. And now that services like Netflix have given consumers control over their TV viewing, they have declared a new way to watch."
"Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace," said Ted Sarandos, Chief Content Officer of Netflix. "Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."
McCracken believes our digital lifestyle, where storytelling is often reduced to bite-sized, 140 character conversations, leaves us craving the kind of long narrative of storytelling in today's great TV shows. "TV viewers are no longer zoning out as a way to forget about their day, they are tuning in, on their own schedule, to a different world. Getting immersed in multiple episodes or even multiple seasons of a show over a few weeks is a new kind of escapism that is especially welcomed today," he added.
TV streamers overwhelmingly agreed. 76% of TV streamers say watching multiple episodes of a great TV show is a welcome refuge from their busy lives. 79% said watching several episodes of their favorite shows at once actually makes the shows more enjoyable. And three-quarters (76%) also say streaming TV shows on their own schedule is their preferred way to watch them.
McCracken found a new trend emerging he characterizes as "In case of emergency, break glass." TV streamers are deciding to save shows to watch for a later date. While McCracken observed this in his research, the survey confirmed that more than one third (37%) of TV streamers said they prefer to "save" new TV series or seasons to stream at a later date.
SURVEY METHODOLOGY This survey was conducted online within the United States between November 25 and 27, 2013 among 3,078 adults aged 18 and older, of whom 1,496 stream TV shows at least once a week, by Harris Interactive on behalf of Netflix via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.
About Netflix, Inc.Netflix is the world's leading Internet television network with over 40 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
With Netflix Standard with ads you can watch on up to two devices within a household at the same time. You can upgrade to Netflix Premium and watch on up to four devices in the same household at the same time for the discounted rate of $16, through your T-Mobile bill. Visit this page to upgrade now.
Log into My.T-mobile, select Account, and then select Manage add-ons. On the Manage data and add-ons page, add Netflix in the Services section. T-Mobile pays Netflix directly for you. For customers with an existing Netflix account, it may take one or two Netflix billing cycles for your billing to transfer to T-Mobile.
It can be quite the task when it comes to deciding which new Netflix movie you should check off your watchlist next, especially when there are so many. But as you prepare for new titles to arrive in August 2024, we've taken the liberty to select three movies with over 91% on Rotten Tomatoes that are the clear standouts in this month's schedule for one of the best streaming services.
Brie Larson took home the Oscar for Best Actress in 2016 for her performance in Abrahamson's emotive drama. Ma (Larson) has been held captive for years in a small space, which she refers to as the 'room' to her five year-old son Jack (Jacob Tremblay) who has also been sheltered in his entire life. When their attempt to escape goes successfully, she's reunited with family and reacquaints herself with a past life while Jack finally gets to explore the outside world for the very first time.
Carrying on the legacy of the Japanese epic franchise, Yamazaki's sci-fi action Godzilla Minus One is the 37th insert in the Godzilla series. In post-war Japan, former kamikaze pilot is struggling with PTSD and the country is at an all time low. When the people think that things couldn't get worse, another disaster surfaces when a monster is born from the after effects of the atomic bomb. And now you can watch it again but in a black and white version.
Rowan is an Editorial Associate and Apprentice Writer for TechRadar. A recent addition to the news team, he is involved in generating stories for topics that spread across TechRadar's categories. His interests in audio tech and knowledge in entertainment culture help bring the latest updates in tech news to our readers.
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Due to losses in its subscriber base recorded in the first half of 2022, Netflix introduced an ad-supported tier in November 2022 to offset customer and revenue declines. Indeed, recent data showed that nearly one in three sign-ups to Netflix in September 2023 were on the ad-supported plan. Furthermore, while the subscription revenue of the streaming provider is expected to decline in the years to come, the advertising revenue is forecast to increase, showing the high value of hybrid business models to the streaming market these days.
But the dark-eyed, fair-haired Riley, whose photo Detwiler carries on a lanyard to food safety talks, had never eaten a hamburger. He contracted the illness through another child at daycare whose parents worked at a Jack-in-the-Box.
Due to COVID-19, the filming took place in a house in Los Angeles, where Detwiler had recently moved and from which he conducts online graduate level Northeastern courses in corporate social responsibility and sustainable development.
But while food safety technologies demanded by consumers in the aftermath of the Jack in the Box deaths have led to far fewer E. coli deaths from raw meat, salmonella is still a problem in chicken meat sold in the U.S.
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