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by Rebecca Henderson
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WHAT IF BUSINESS COULD HELP SOLVE THE GREATEST PROBLEMS OF OUR TIME?Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. At the same time, its single-minded pursuit of profit has led to rampant inequality and the looming threat of climate catastrophe - and now threatens to destroy the society on which it depends.Rebecca Henderson, John and Natty McArthur University Professor at Harvard University, argues that business can simultaneously make a positive impact on the world by confronting the realities of our environmental crisis and the need to address social and economic inequality, while also delivering the sustained economic growth that brings prosperity and wellbeing to society as a whole.Drawing on lessons from companies from around the world who are already making a positive difference, REIMAGINING CAPITALISM shows that this new approach is not only a moral imperative but also an extraordinary opportunity