[With apologies to those who have heard me get on this soapbox before...]
Funny you should mention 2009. Here's another thing that happened in 2009.
"In 2009, multiple traffic safety stakeholders began the dialogue toward
creating a national strategic highway safety plan at a workshop in
Savannah, Georgia. The majority of participants expressed that there
should be a highway safety vision to which the nation aspires, even if
at that point in the process it was not clear how or when it could be
realized. This group concluded that the elimination of highway deaths is
the appropriate goal, as even one death is unacceptable. With this
input from over 70 workshop participants and further discussions with
the Steering Committee following the workshop, the name of this effort
became “
Toward Zero Deaths: A National Strategy on Highway Safety.”'
Sound familiar? Sound bold? It's not. It's a snow job.
Read closely, and you realize that, in 2009, major transportation stakeholders in the US actually rejected the evidence-based road safety strategies that had already been proven in Scandinavia, the Netherlands, etc., and instead adopted a nationwide strategy that prioritized marketing, communications, and individual user accountability while it deprioritized actual safe road infrastructure.
(Not to mention that the US consistently completely fails to consider or invest in any transportation alternatives to automobiles.)
Coincidence?
Sweden adopted Vision Zero in 1997 and has cut its traffic fatalities in half.
The US adopted "TZD" and...this is what we got: motor vehicle deaths up overall and pedestrian deaths up 78%.
Big cars? Cell phones? Speed? Maybe.
But how about the utter lack of a real, evidence-based transportation safety strategy?
28 years after Sweden, Portland has finally adopted Vision Zero.
How
about we make Portland a model (along with the few other jurisdictions
who have done the same) for the kind of true road safety that could one day exist nationwide?