We are looking for a Data Scientist to join our IT team.
The Ideal Candidate will:
- Analyze and aggregate data from a combination of Google Analytics and other data sources (search, advertising, other).
- Create data-driven and fact-based forecasts with specific targets and models.
- Produce high-level reports for executives on a daily, weekly and quarterly basis that provide information on campaign objectives for marketing, media and site metrics.
- Partners closely with the media teams to understand changes within each media program and has the ability to assess how these changes impacted performance
- Crafts the overall media performance story across bought (SEM, Display), earned (SEO, Social) and owned (website) media leveraging clear data visualizations to articulate performance and to communicate key insights
- University degree from a reputable university, preferably in Business Administration, Statistics or Mathematics.
- Exhibits a strong knowledge of media data definitions in at least one media channel
- Demonstrates a deep understanding in one area of analytics: analytic techniques, insight development, digital/media data collection & definitions, statistical modeling, data management, data visualization, web analytics
- Minimum 3 years of E-Business, Business Intelligence or CRM experience,
- Strong Excel skills and knowledgeable in Word, PowerPoint, and with general Web based interfaces
- Experience working with social platform analytics (e.g., Facebook, Twitter, Socialbakers, Spredfast)
- Experience working with web analytics systems (e.g., Omniture, GoogleAnalytics),
- Experince in Business Intelligence platform (Qlikview,Microstrategy etc) and determine online and offline data reports projects,
- Excellent verbal and written communication skills in English,
- Experience in developing and presenting strategic recommendations from complex analytics in an easy and engaging manner to an executive audience.
- Curiosity about technology, advertisement and digital marketing,
- Detail oriented and organized.