Withall of that said, there have a been two delightful books that came out in 2020 that are, I hope, forging a more honest and fertile ground for other songwriters to share the details of their practice.
There are many people chasing empty dreams in the music industry. They will endlessly pursue the societal glory of landing placements for major artists, meanwhile the reality of the songwriter grind is that most writers never get to work with Chris Brown or Drake.
You need to form strategic alliances with music producers early in your songwriting career. The opportunity to build your music catalog and play the long game is tremendous if you can foster strong relationships with talented music producers.
You better get on social media platforms like Instagram, YouTube, SoundCloud, etc. and start messaging producers. If you send 30 thoughtful and purposeful cold emails / DMs per day, I guarantee someone will be willing to work with you.
However, for recording the majority of your ideas and drafts, a home studio will be just fine. If you want to go super budget friendly, you can even record directly into your iPhone using GarageBand.
The process of doing the same thing over and over again for an extended period of time (7+ years and counting) has allowed me to capture a solid base of clients who value my work and will happily pay for my services.
That being said, the role of the music publisher goes far beyond money. Publishing companies can also serve as recruiters for attracting top talent. Specifically, publishers will often seek recording artists that can produce chart-topping hits.
This means you should be co-writing with fellow producers, writers and artists within the label ecosystem to create amazing records. This not only boosts your street cred, but will put some coin in your pocket.
ASCAP offers amazing membership perks. ASCAP is well-known for hosting amazing music events, meetups and workshops. As an upcoming songwriter/lyricist, it would greatly behoove you to take advantage of these networking opportunities.
SESAC prides itself on developing strong individual relationships with both songwriters and publishers. Although ASCAP and BMI operate on a non-for-profit basis, SESAC & Pro Music Rights keep some income as profit.
While ASCAP, BMI, & Pro Music Rights distribute all income from performance royalties to their composer and publisher affiliates (less an administrative fee), SESAC retains an undisclosed amount of performance royalties. Most songwriters will never know what that fee is, because most songwriters will never become members of SESAC.
Pro-Music Rights (PMR) essentially follows a similar path as ASCAP, BMI and SESAC when it comes to synchronization opportunities, with the basic concept of owning rights to your music which can be licensed for commercial use across Radio, TV, Streaming Platforms and more.
There is a less talked about organization called Global-Music Rights GMR, however they are invite-only and focus on a very small, high grossing tier of elite songwriters.
As you become more advanced in your career as a songwriter, you will need to understand that the fees, royalty payouts, copyrights, copyright laws and licensing deals operate much differently overseas than those in the USA, so having transparency from your administrators is huge in acquiring the right knowledge.
Digital Mechanical Royalties are generated by digital distribution of your songs. These royalties are paid to songwriters by streaming services like Spotify, Apple Music, iHeartRadio, etc.
Your PRO tracks the sales of live performance royalties, meaning whenever your music is performed publicly. Fees will accrue as your music gets played in shopping malls, live venues, clubs, bars, restaurants, supermarkets, fitness centers, outdoor arenas, block parties, etc.
When you release music on Apple Music (and other streaming platforms) it offers a direct route to new fans. It works no differently than social media. Your goal in the early stages of your career is to build followers and amass a loyal fan base.
Apple Music has a whopping 56 million subscribers who are streaming your music which is included in the monthly subscription fee. However, if they purchase the song from the iTunes Store for roughly $1.29, you will receive a percentage.
In January 2007, Amazon Music became the first digital music store to sell music without digital rights, (this was pre-streaming service platforms) and with no music laws. The industry had no idea what was coming just 10 years later.
Partners like CD Baby and TuneCore work with Amazon Music to distribute your songs to the world. So just like with the other digital distributors, they sell and stream your music for the set price of your single / album and take a cut of the proceeds.
YouTube is home to the greatest, funniest and shockingly most wealthy content creators on earth. Some of the highest grossing YouTubers are easily netting tens of millions per year.
As a songwriter, you can get your music placed on highly viewed content, which would generate royalties for your published works. Advertisers will typically pay 0.01 cents -0.03 cents per ad view, so based on that, a video can make around $3-$5 per 1,000 views.
Especially as an independent songwriter, you will need to build and leverage a significant network in order to unlock such opportunities, in addition to having a product that meets the needs of the music supervisors who are managing the video game projects.
In terms of earning potential from video game royalties, there is a fascinating Quora thread on the subject, but ultimately it comes down to negotiating royalty percentages (typically 15% range) and advances which could range from $50K into the millions, depending on the tier of video game.
Syncs, syncs, syncs, and more syncs! TV show royalties increases professional recognition among your peers, and also generates diverse forms of revenue based on the type of TV show your song was placed in.
A Brooklynite who was equally entranced by R&B and country (claiming his favorite singer was C&W mainstay Tex Ritter), Otis Blackwell began his career with 1953's "Daddy Rollin' Stone," which has been covered repeatedly. But large-scale success as a performer eluded him. "I didn't dig it. Got more into writing," he said. When Elvis Presley recorded one of his songs, the result was 1956's epochal "Don't Be Cruel," which was simultaneously Number One on the pop, R&B and country charts. Blackwell subsequently gave Elvis "All Shook Up" and "Return to Sender," and wrote a cluster of hits for other artists, including "Great Balls of Fire" for Jerry Lee Lewis. And even though Blackwell's own singing career never took off, it's been noted that his vocals on demos of songs that Presley recorded were followed faithfully by the King. "At certain tempo, the way Elvis sang was the result of copying Otis' demos," said Blackwell's friend Doc Pomus. Oddly, Blackwell and Presley never met.
America first discovered the Bee Gees with the 1977 disco soundtrack Saturday Night Fever. But that multiplatinum triumph was just the tip of the iceberg: Australian brothers Barry, Robin and Maurice Gibb were massively successful songwriters for decades. Elton John has called them "a huge influence on me as a songwriter"; Bono has said their catalog makes him "ill with envy." The Bee Gees' earliest hits ("New York Mining Disaster 1941," "To Love Somebody") were melancholy psychedelia, and their first U.S. Number One single, "How Can You Mend a Broken Heart," was promptly covered by Al Green. But when they took a stab at disco with 1975's "Jive Talkin'," their career kicked into an even higher gear. Besides their own hits (including a string of six consecutive Number Ones), the brothers wrote the title song for Grease, Kenny Rogers and Dolly Parton's "Islands in the Stream," Barbra Streisand's "Guilty," and Destiny's Child's "Emotion." "We see ourselves first and foremost as composers, writing for ourselves and other people," Robin Gibb said.
Maybe it's his family's blue-collar background or the years he spent delivering mail before becoming a full-time musician. But John Prine has always had the innate ability to emphatically capture the highs, lows and occasional laughs of everyday Americans and fringe characters: the drug-addled vet in "Sam Stone," the lonely older folks in "Angel from Montgomery" and "Hello in There." One of a group of early Seventies singer-songwriters to get pegged with the unfortunate tag "New Dylan," Prine has written poignant songs of romantic despair ("Speed of the Sound of Loneliness"), songs that sound like centuries-old mountain ballads ("Paradise") and ribald comic masterpieces aimed at advice columns and various crazies. "You write a song about something that you think might be taboo, you sing it for other people and they immediately recognize themselves in it," Prine says. "I call it optimistic pessimism. You admit everything that's wrong and you talk about it in the sharpest terms, in the keenest way you can."
Paul Westerberg wasn't precious about his craft ("I hate music/It's got too many notes," he sang on the first Replacements album in 1981). But he become the American punk-rock poet laureate of the Eighties, reeling off shabbily rousing underdog anthems like "I Will Dare" and "Bastards of Young," as well as beautifully afflicted songs like "Swinging Party" and "Here Comes a Regular." A high-school dropout, Westerberg spoke for a nation of smart, wiseacre misfits, paving the way for Green Day and Nirvana, both of which were led by avowed Replacements fans. "Westerberg could be barreling along and do 'Tommy Gets His Tonsils Out' or 'Gary's Got a Boner,' and then he could slide into 'Unsatisfied' or 'Sixteen Blue,' says Craig Finn of the Hold Steady. "So you think this guy was this drunk, punkish dude and all the sudden he's really sensitive and really vulnerable. Because he's got you looking both ways, it's bigger, it hits harder. Or softer, depending on how you look at it." Westerberg has his own explanation for his unique underdog genius: "I think the opposite when I see something," he once said. "I have dyslexia, and I've used it to its best advantage."
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