Kambi Play
Maybell Hughs
The sportsbook front end has become a key tool for operators to effectively differentiate their brand, localise their offering and engage players to increase acquisition and retention. Not only does Shape Games provide a best-in-class front end, but its complementary customer engagement capabilities, which include personalisation, loyalty, statistics, and free-to-play games, provides the ability for operators to drive incremental growth and revenue.
The acquisition builds upon an established partnership between the two companies. Kambi and Shape Games have successfully combined on tender processes to secure turnkey contracts and Kambi believes the closer bond this agreement delivers will ultimately lead to greater commercial success for both parties.
Shape Games was founded in 2018 by Risom, Chief Product Officer Nicolas Linde, and Chief Technical Officers Ole Gammelgaard and Philip Bruce, all of whom will continue to lead the company post-acquisition. Shape Games applies the vast front end experience gained from working with companies such as RedBull, Bang & Olufsen and Credit Suisse to the iGaming industry. Shape Games has since won numerous industry awards and several high-profile clients across Europe, North America, and South America. The company has approximately 80 full-time equivalent employees, with offices in Denmark, Spain, the Isle of Man, and Latvia.
This information is information that Kambi Group plc is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2022-09-08 08:45 CEST.
The trusted partner to more than 40 operators on six continents, Kambi not only provides a first-class sports betting experience, but acts as an incubator for operator innovation and differentiation thanks to our data-driven sportsbook core and flexible technology.
Kambi acquires the award-winning front end technology specialist Shape Games. Combined, Kambi and Shape Games will empower operators to deliver exciting, tailored sports betting experiences to their players like never before.2023
Led by Christian Risom, Chief Executive Officer, Shape Games is a front end provider, focused on driving customer engagement and retention through the delivery of its customizable, fully native frontend technology to leading sportsbook and casino operators in regulated markets. The native sportsbook frontend offers a multitude of highlight features that provide end-users with an improved user experience. The casino product offers a lot of features for the end customers such as reading about specific deals and subscribe to a notification when a certain dealer is online.
Generally speaking, in any country there are regulated casinos to look for in order to enjoy the best user experience possible. E.g., among other states, there are Non GamStop Casinos in the UK that often deserve the attention of players.
Led by Kristian Nylen, Chief Executive Officer and Co-founder, Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Its services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. The 40-plus customers include ATG, Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive.
A: We have had a very interesting start to the 2024 season. Novak Djokovic, who won three out of the four Grand Slam events in 2023, has not reached the final in any of the three events he has played. It remains to be seen if he can find the level required to add another Slam title to his incredible 24 titles. The #1 player this season has instead been Jannik Sinner. The 22-year-old Italian has already won three titles in 2024, including the Australian Open and the Masters 1000 event in Miami. Carlos Alcaraz has been battling some injuries recently but was on fire at the Indian Wells event, generally considered the most prestigious event behind the four Slams.
A: Roland-Garros is the only Grand Slam event which is played on clay. Clay court tennis is very exciting as it generally provides longer rallies and physically demanding matches. The variety is something to look out for, with drop shots and using sharp angles a classic strategy applied by clay court specialists. With the serve being less dominant than on faster surfaces, we can also expect to see more breaks of serve at the French than at the other Grand Slam tournaments.
Not only does Shape Games provide a best-in-class front end, but its complementary customer engagement capabilities, which include personalisation, loyalty, statistics, and free-to-play games, provides the ability for gambling operators to drive incremental growth and revenue.
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