[Pathway To Success] Issue No 9, 6th May 2012 - Increase Website Conversion Rates!

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Pathway To Success, Published since 2000

Volume 12, Issue No 9, 6th May 2012

Publisher Irena Whitfield

http://www.thecassiopeia.com/

iwhit...@thecassiopeia.com

Subscriber Count: 138,500+

As a rule, we find what we look for;

we achieve what we get ready for.

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Editorial:

Happy publishing Sunday, my loyal Readers!

Everything on the Internet is about conversion.

Magic, isn't it?

So, the other day I was lucky enough to find this amazing site.

You would be surprised that even Google Analytics AB test their

email campaigns!

It's quite interesting to check it. I've learnt quite a lot.

Click here and see for yourself:

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Enjoy and stay tuned, your Pathway To Success is back in 14 days...

Sincerely,

Irena Whitfield

Your Publisher

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to Pathway, incl organizational items, article and ad

guidelines and submissions, communication with me,...:

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***************************

Publishing dates

'Pathway To Success' is published every other Sunday.

Next Issue is supposed on 20th May 2012.

***************************

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Contents

1. Today's Feature Article by Gabriel Nechita

2. Today's Tip On the Opportunity worth checking

3. Today's Tip On Tool worth using

4. Today's Special Tip

Today's Feature Article

When is it the best time to send your emails?

Gabriel Nechita

I have good news and bad news. Which one do you want first?

OK, let’s assume you want the bad news first.

After reading a bunch of articles on the matter of scheduling

email deliveries and checking out stats from all the big email

providers like Aweber, Mailchimp, Get Response and other

companies we integrated PadiAct with, I reached a STRONG CONCLUSION.

There’s no specific formula for the perfect delivery time

of email campaigns.

That’s the bad news.

The good news is that there are a few patterns emerging

from billions of emails sent, and we will talk about them

in order to help you find the best time to deliver your emails.

Know this from the start: All email lists are unique!

Even though you can benchmark your list with almost anyone

in your industry, that doesn’t mean the same rules apply

to your audience.

Your list is unique, because your subscribers are unique,

and that means you have to listen to your audience are

silently saying through the measurement of important

email metrics.

Email Scheduling Patterns

As I said earlier, I learned that there are a few patterns

that can help you decide when is the best time to reach out

to your list.

1. Early mornings

A few email marketers learned that sending their emails

early in the morning work best for them.

Why?

There are 2 main reasons to this:

The nature of their subscribers’ jobs which allows or requires

early morning email checking

The important of emails

You want your emails to rank higher in your subscribers’ inbox

So if your subscribers are busy working people that usually have

time only in the morning or your emails are so important that

are like pancakes in the morning, then you should test if early

morning deliveries work for your list.

2. Lunch time

Some ventures went on a “lunch time” strategy.

It’s very obvious the reasoning behind this strategy. You are

looking to capitalize on the spare time that your audience has.

So if your offer is important enough that people don’t leave

for lunch because they may get a great deal for you, you should

test lunch time as a choice for your scheduled campaign.

3. Weekdays

With different clients I tested different weekdays to set up

as the “official newsletter day”.

If your audience is catching up with work on Monday, maybe

Tuesday of Wednesday is a better choice for you.

If you are managing an e-commerce shop and you want people

to cruise your website to acquire new gadgets and electronics,

then you better send that email in Thursday.

Nothing is set in stone.

That’s why you have to test different weekdays. And you can

do that with the same list.

Split your email list in 2 groups to test 2 different delivering

days. To group A you will send your newsletter, let’s say

Wednesday and to group B, Thursday.

Repeat this test next week. What were your results?

4. Weekends

Some marketers send emails on Friday afternoons because they

want their subscribers to schedule their weekends after their

offers.

Some marketers send their emails on a Sunday morning. Why?

Because their lists consist of ambitious and busy entrepreneurs

that use Sunday as a planning day for the upcoming week.

So if your audience is a busy one or your offers is important

enough to schedule a weekend around it, maybe it’s proper

to send your emails throughout the weekends.

5. Several times a day or as news breaks out

This delivery schedule is preferred by news sites and coupons

dealers.

I think it’s kind of obvious.

You want your emails to match your offer, so in order to strive,

you match your email frequency with your content frequency.

Without a doubt some emails will be completely ignored, that’s

why you should offer alternatives like: daily summaries, weekly

newsletter or preference based subscription, when users can

select what kind of content should be delivered to their emails.

Final thoughts

Testing is imperative. You cannot determine the best time-frame

for deliveries if you don’t have the patience to test different

schedules.

Every niche and every campaign is different. So you can adapt

your schedule according to the purpose, or end goal of your

campaign.

Delivering emails is not only a service to you, because you

get better open rates, it’s also a great services to your

audience because they get their emails exactly when they’re

available to read them, or are in need of your content.

********************************

About the Author: Gabriel Nechita is a freelancer.

Read his posts on Google blog by clicking here:

https://plus.google.com/100819477840422560498/posts

********************************

Today's Tip On the Opportunity Worth Checking

Want more from Google Analytics?

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Regular Expressions. However, few people become power users

until they learn Regular Expressions, aka “RegEx.”

This eBook is for those people.

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Today's Tool Tip

Increase Website Conversion Rates! Increase Your Sales!

Use PadiCode! Web-based software applications that put

Actionable into Analytics

The bottom line is that happy visitors are more likely

to become customers. We focus on solutions to help your

visitors get better web experiences. We look at concepts

like behavioral targeting, actionable analytics and

permission marketing and make them the foundation of our tools.

PadiTrack is free, works using the free Google Analytics API,

and works on historical data! Plus it is easy to set up and track.

Most web analytics tools, including paid tools, can't do that!