[Pathway To Success] No 21, 18 Oct 2009 - Truly exceptional! The Power of Giving

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Irena Whitfield

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Oct 18, 2009, 3:53:58 AM10/18/09
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Pathway To Success, Published since 2000
Volume 9, Issue No 21, 18th October 2009
Publisher Irena Whitfield
http://www.thecassiopeia.com/
iwhit...@thecassiopeia.com
Subscriber Count: 138,500+


Even though you may want to move forward in your life,
you may have one foot on the brakes. In order to be free,
we must learn how to let go. Release the hurt. Release
the fear. Refuse to entertain your old pain. The energy
it takes to hang onto the past is holding you back
from a new life. What is it you would let go of today?
Mary Manin Morrissey

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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Editorial:

Happy publishing Sunday, my valued Readers!

In Today's quickie I would like to tell you about a super
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Enjoy Today's free reading Bonus, not one this time but many,
great article bringing you the 4 Foolproof Tips to generate
excitement and sales, promotional tips and tools and more...

Stay tuned... Pathway is back in 14 days.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:
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Today's Special Free Reading Bonus:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 1st November 2009.

***************************
Contents

  1. Today's Feature Article by Bradley Blinn
  2. Today's Tip On the Opportunity worth checking
  3. Today's Tip On Tool worth using
  4. Today's Promotional Tip


Today's Feature Article

The 4 Foolproof Tips to Generate Excitement
Bradley Blinn

There's nothing more frustrating than truly believing
in something and not being able to spread the word about it.
We know you're excited about our MingleStick -- so much so
that you signed up as an affiliate -- and you want to tell
the world about it, not keep it a secret.

*Plus, secrets don't put money in your pocket.*

But when your subscribers don't open your e-mail -- much
less respond to it -- what you have, my friend, is a secret.

So how do you get your customers to open, read, and respond
to your e-mails instead of hitting "delete"?

I'm about to reveal to you THE 4 FOOLPROOF TIPS to writing
irresistible e-mails that generate excitement -- and cash.

1. CREATE A MEMORABLE SUBJECT LINE.

Your subject line is your e-mail's headline. As with a newspaper,
if the headline doesn't grab people's attention, they'll never
read what you have to say -- but if it does, it'll stop them
in their tracks.

Be sure your subject line is related to your content. If your
subject line is misleading, people will stop reading --
the opposite of what you want.

A good subject line inspires enough curiosity to prevent readers
from chucking your e-mail straight into the trash bin.

A GREAT subject line actually gets readers TO OPEN THE E-MAIL.
And that's the goal!

2. OPEN WITH A BRIEF AND INTERESTING STORY.

Now that you've grabbed your readers' attention, how do you keep
them hooked?

When you write about something personal in your e-mails, you have
a much better chance of getting read and getting responses.

Why? Because personal stories are more memorable; they allow your
reader to better relate to you and your product or service; and
they inspire trust and loyalty.

Again, make sure your story is relevant to whatever it is you're
promoting.

3. IDENTIFY YOUR READERS' NEED EARLY ON.

While an engaging story keeps your customers reading past
the headline, don't forget that the only reason they opened your
e-mail is to find out WHAT'S IN IT FOR THEM.

If all they read about is YOU, before long, they'll start
to yawn. So ask yourself before you start writing, "What need
does this product or service fill for my prospect? And how does
my story relate to that need?" Don't wait too long to bring up
the benefits, or your readers will lose interest and trash your
e-mail.

4. HAVE ONE AND *ONLY ONE* CALL TO ACTION.

Your affiliate e-mail has one purpose, and one purpose only:
to get the person on the other end to leap into action.

Whether that action is clicking on a link or calling a phone
number, it should be the only action you ask them to take.

Why? Because it has been proven time and again that the more
options people have, the less they will do with them. Your
readers don't want to puzzle through a maze: they want YOU
to give them one simple, easy direction.

So that's it! No more secrets. Simple, isn't it? Now go out
and give it a shot: write your first Mingle360 affiliate e-mail.

********************************
Bradley Blinn is one of the authors of the Mingle Stick:
A small, inexpensive keychain device that allows people
to exchange identity information with a simple click
of a button. The Mingle Stick creates buzz wherever you go!
To get it, click here:
http://www.thecassiopeia.com/recommends/getminglestick.html

********************************
Today's Tip On the Opportunity Worth Checking

Special Opportunity for List Owners:
You're Invited To The Mega Profits Group

I know that many of you have been in online home business
for a while now, and with the recession looming, we're all
continually looking for ways to increase our income.

In fact, we spend our time competing with others to gain
signups for the same programs. But the competition is tough,
and we may never gain great financial success individually...

Well I think we've come up with the answer!
Consider it the silver lining to make your day.

We've just launched Mega Profits Group, which is a site
dedicated to online professionals, that can create a powerful
force of numbers and resources that add up to more profits
for all.

Instead of competing against each other, we're actively seeking
the right programs to gain good returns from, join forces
together, utilise a unique signup and promotion strategy, and
share the profits between us.

Just think what 300+ pros promoting the same downline could
achieve as a team? The goal of Mega Profits Group is to bring
everyone together, and give members the opportunity to evaluate
different programs to secure the best possible programs
with the highest returns.

You've got to agree: the potential is huge!

That's where you come into the picture...

We're looking for safelist admins, site owners, ezine publishers
and anyone with an existing list that would like to join us and
share in the profits.

There's no charge to join, and we're planning to join our first
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be making higher profits very quickly.

Would you like to share your resources, brand your business,
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We'd love to have you on board!

Please take a look at the following site and signup ASAP.
Remember, power in numbers means more income for you this year!
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Today's Tip On Tool Worth Getting

HOT: Are You Losing Visitors Because of This?

Let me ask you a quick question: The last banner ad you saw
on a website - what was it about?

You have no idea, right?

That's because so many of us have become accustomed to banner
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If you've tried popup ads, banner ads and link exchanges but
haven't gotten the traffic you expected, you'll love what I
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It's called Hovering Ads. Hovering Ads are a different
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on the side of the screen and scrollswith the viewer, so they
notice your ad while they're reading other content.

You get to customize your ad message and links, and you can
even show your ad on competing websites in the same niche!
Imagine what kind of conversion rates you could get from that!

Check out a demo of Hovering Ads and then join for free at
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It's completely free to join and you never pay for any
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I can't think of any ad network that's fairer than that!

Sign up now, you'll be glad you did!
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Today's Promotional Tip

No Sales?
Your ads aren't working...

How do I know your ads aren't working?

Because I bet that you're probably getting a pathetically
low click-through rate and an almost non-existent conversion
rate out of those ads.

Let me explain.

The truth is, banner ads and link exchanges just don't work
anymore. People just ignore them completely.

Google and other major companies that get the bulk of their
profits from advertising have tried to counteract this
'banner blindness' by making ads different sizes - which worked
... for awhile.

You can be the best graphic designer or copywriter in the
world - and it doesn't make one bit of difference. Your ads
still have a horrible conversion rate.

Want to know which kind of ads people don't ignore?
==> Header Ads!

The header is the area at the very top of a web page. It
usually includes the product name, maybe a photo of the
creator and a graphic of a software box or book cover.

It's also the very first thing people notice on a website,
and the very first graphic to load.

Now what if you could take this same header area from
someone else's site and put YOUR ads on it?

Can you see just how much more targeted that would be?
The site visitors can't help but notice it - which means
you get more click-thrus and more eager buyers coming
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See what I mean here:
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It's like getting someone else to do all the marketing for you.
All you do is sit back and watch as the customers pour in!

And best of all: if you check it, you'll find out exactly how
much this advertising costs: Nothing!

But I should warn you. As soon as the big marketing pros hear
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Another way to get attention to your ad is to place your ad
at the bottom of pages. Here you can get this too.

Fortunately, I've found this brand new way to promote your site
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bottom of any website and have it slide up smoothly and
instantly when someone visits the page. The ad scrolls with
them as they read, giving you greater visibility and exposure
that banner ads and link exchanges just can't compare to.

By the way, did I mention it's free to join?

They've even got a viral marketing referral program that lets
you earn 100% of the advertising credits that your friend earns,
PLUS 100% of the credits of anyone THEY refer. It's three
layers of viral marketing power you just can't get from any
other ad or banner exchange.

Give it a try now by signing up here. I love this promotion!
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*************************
If you want to build a ship, don't herd people together
to collect wood and don't assign them tasks and work, but
rather teach them to long for the endless immensity of the sea.
Antoine de Saint-Exupery

*************************
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