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An analysis of how capitalism today produces subjectivity like any other ?good,? and what would allow us to escape its hold.?Capital is a semiotic operator?: this assertion by F?lix Guattari is at the heart of Maurizio Lazzarato's Signs and Machines, which asks us to leave behind the logocentrism that still informs so many critical theories. Lazzarato calls instead for a new theory capable of explaining how signs function in the economy, in power apparatuses, and in the production of subjectivity.Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as ?sign-operators? that enter directly into material flows and into the functioning of machines. Money, the stock market, price differentials, algorithms, and scientific equations and formulas constitute semiotic ?motors? that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements.Lazzarato contrasts .
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