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NASA was created more than half a century ago to begin answering some of these questions. Since then, space exploration has been one of the most unifying, borderless human endeavors to date. An international partnership of five space agencies from 15 countries operates the International Space Station, and two dozen countries have signed the Artemis Accords, signaling their commitment to shared values for long-term human exploration and research at the Moon. Through space exploration, we gain a new perspective to study Earth and the solar system. We advance new technologies that improve our daily lives, and we inspire a new generation of artists, thinkers, tinkerers, engineers, and scientists.
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But what of practicality? The paper worked with a theoretical design capable of hauling 100 to 200 passengers on routes between Madrid and Las Palmas, and London and New York City. The journeys planned were roughly 1,760 km and 5,566 km respectively in their shortest, most direct routes. In the latter case, the journey would take 48 hours from New York to London, far longer than the usual 8 hour plane flight. Going back, the numbers are even worse, taking 76 hours on average thanks to typical prevailing winds and available sunlight.
Not at all. During the First World War German zeppelins reached altitudes of 20,000 feet and that was with leather bags for the hydrogen and an aluminum alloy structure. With modern materials they should be able to cruise much higher.
When the Hindenburg crossed the Atlantic, it went from Frankfurt to Rio de Janeiro following the westerlies. It was several days faster than steam ships on that route, but directly from Germany to New York it would be slower.
IMO, a lot would depend on how comfortable the accommodation was. I for one would be perfectly happy to arrive rested and comfortable, after spending a couple of days in a comfortable lounge watching the ocean and stars go by (and sleeping in a real bed), over the usual experience of being jammed into an airplane for 8 hours.
The market for them isnt passengers. The best use would be air freight. Sure its slower than current air freight, but has the potential to move large amounts at a much lower cost than air freight while also being significantly faster than sea freight.
There are root problems and then there are "branch" problems. Liquid fuels as an energy carrier is a root problem that solves many of these 1% issues if it can be helped, with e.g. synthetic fuels. It makes no sense to go after the effects of the fundamental problem than the cause itself. Just like trying to save money to save yourself out of a debt doesn't work because the money you borrowed will never pay the interest. What you really need to do is earn more money.
Why bother, the amount of atmosphere between the airship and the ground is insignificant compared to the atmosphere above it. The increase in solar radiation would not be worth it. That and you have to factor in the production of helium and the energy that takes.
There is a plan to explore Venus by flying a blimps or have a floating city in the high atmosphere where winds, temperatures, and pressure are in acceptable limits.
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Unruly passengers could be given a small cabin that is lowered on a cable until they are out of hearing. (In WWI, German Zeps were used for night bombing England and had such a rig to lower an observer through the clouds and direct the ship towards a target.)
As the world reckons with decarbonizing the economy, air travel has fallen under the crosshairs. As you might imagine, lofting gigantic metal tubes full of people into the air takes a great deal of energy. Aviation makes up a significant 2.4% of global carbon dioxide emissions.
And how much of that 2.4% is from private jets and planes? Methinks a lot. I am more concerned with the carbon footprint of someone jetting around the world in their private jet, landing, taking a gas guzzling suv to a meeting with other likeminded people who try to tell us the majority are to blame, before vacationing in a huge yacht and laughing at how gullible most of us are. There are people who live in mansions and live lifestyles that harm the life more than a million people combined. Stop passing on the blame.
People have been trying to build airships for many decades. It seems easy until you start looking at the construction and design issues and how it impacts performance. I believe the problem is that most designs are way off scale.
Many years ago, Buckminster Fuller began playing around with the notion of a very large Aerostat. If you build it large enough, pretty soon the problem is not how to get it in the air, but how to keep it within reasonable distance from the ground. Nevertheless, it has to be insanely large. He was thinking about building entire habitats in spheres.
Perhaps this design problem is one of getting the scale of operation right. In any case, many smart people have stubbed their toes on this problem. It seems deceptively easy, until you try building and operating one.
By 1986, Voyager 1 has finished its grand tour of the solar system, and few out towards space. But Voyager 2 kept on its exploring our nearest planets, passing 50,600 miles away from Uranus in January 1986.
This is Voyager 2's last picture. Since it wouldn't come across another planet on its ongoing journey, NASA switched off its cameras after its flyby of Neptune to conserve energy for other instruments.
But even after all their instruments become quiet, their mission will carry on. As they drift off, they will still be carrying a golden record that carries crucial information about humanity. If intelligent extraterrestrial life exists, they could use that information to reach out to us.
Using content marketing to reach prospects in the awareness stage is one of the best ways to invest in your brand's visibility. After all, data shows that 59.2% of people use the internet to find information. 48.1% go online to learn how to do things. And 43.2% use the World Wide Web for researching brands and products.
One of the first things you must understand about using content to raise brand and product awareness is that even great content has no value if it doesn't generate organic traffic to your website. Unconvinced? Just consider that, for 40% of Gen Z, the shopping journey starts on search engines.
So, if you want your target audience to discover your posts and get the opportunity to introduce them to your products, you must ensure that your content ranks on SERPs. And the best way to do that is to follow SEO best practices.
The one thing you must understand about consumers populating the awareness stage of the buyer's journey is that they're not ready to convert yet. Instead, they're just looking for helpful tips on how to solve their pain points.
With this in mind, when producing content for the top portion of the sales funnel, your primary goal should be to provide insights. And you want to do this better than your competitors.
For example, eWay-CRM produced an article about productivity hacks. There is no sales pressure. But when looking closely, the article does align with a CRM (Customer Relationship Management) product in these ways:
Prioritization - Just like the Eisenhower Matrix, a CRM helps businesses prioritize leads and customers based on various criteria, ensuring that the most important tasks get attention first.
Time Management - The Pomodoro Technique and Time Blocking emphasize the importance of managing one's time. CRMs often come with calendar and scheduling features that help users manage their time effectively.
Focus on What Matters - The 80/20 Principle is about focusing on high-impact activities. Similarly, a CRM can provide insights into which customers or leads are most valuable, allowing businesses to focus their efforts where they'll have the most impact.
Mindfulness and Customer Engagement - While mindfulness in the article is about personal focus, in the context of a CRM, it can be about being mindful of customer needs, preferences, and feedback to enhance engagement and satisfaction.
In essence, the productivity hacks mentioned in the article can be applied not just at an individual level but also at an organizational level using tools like a CRM to streamline processes, prioritize tasks, and enhance customer engagement.
For this reason, when investing in awareness stage content, you must pay attention to personalization. According to McKinsey, 71% of consumers expect brands to deliver personalization. Furthermore, delivering a relevant (or even customized) experience reduces customer acquisition costs by as much as 50%.
With this in mind, when producing content for the first stage of the buyer's journey, it's a good idea to employ personalization. Give web visitors the best possible browsing experience, and differentiate your business from your competitors who tend to provide cookie-cutter answers to 99% of consumer questions.
For one, interactive formats allow every one of your potential customers to get tailor-made answers that help them solve their pain points. Interactive content outperforms static alternatives in terms of engagement, which is a metric you should definitely try to boost in the awareness stage.
To find inspiration on how to wow prospects with interactive content, check out MarketBeat and see if you can emulate this organization's approach in your content marketing efforts. With the CD Calculator, this brand ticks several boxes. It:
One of the most common opportunities marketers miss with awareness-stage content is thinking that they can't (or shouldn't) mention their products and services when trying to appeal to prospects in the top sections of the sales funnel.
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