Graham,
It’s been a busy few days, but I did want to respond to your clarifications. Thank you for sending them.
I get that you’re not the marketing guru at PHIUS. (‘PHIUS Certified Data Program for Window Performance’ sounds like maybe there isn’t one yet?) However, as the representative of this program, it’s important that you’re accurate in conveying what it does and doesn’t provide. We are a community that’s particularly particular, after all.
Data is good and more data is generally better. While the PHIUS program uses most of the same EN simulation protocols, it’s a stretch - at best - to claim it “competes directly with it.” (That’s akin to saying a 5K run is the same as a triathlon: they both have running involved, but the triathlon has a few more requirements and you generally need a certain time qualifier to enter: they’re not in the same league.) Perhaps it’s better to say that the PHIUS data program supplements the Passive House Window Certification provided by PHI?
PHIUS’s program really does perform a great service to manufacturers making windows for warmer climates. It is producing the numbers required to enter their data into the PHPP. But no more. It completely skips the other two important PHI Certification metrics: Uw-installed and fRsi : temperature factor. (Those two can be viewed as analogous to the swim and the bike ride segments of the Triathlon.) PHIUS’s data program also misses the NFRC destructive testing process, which while adding cost, mandates a measure of honesty that neither the PHI nor PHIUS processes include. Any qualified simulator who can use THERM and read the EN standards you reference could provide the same info PHIUS provides.
As you stated, the aim of the PHIUS program is to get “more data out there for consultants to use.” That goal has real merit, but is distinctly different to that of PHI. PHI’s goal is not to provide a marketing stamp for the thousands of existing windows already on the market, but rather to stimulate improvement and innovation in the window market place. PHI has chosen to keep their window certification at a high bar, similar to their whole building certification. Again, this differentiator should be noted. (In this arena, PHIUS is taking the ‘LEED’ approach that gives everyone an opportunity to win a ribbon, while PHI is taking the ‘Living Building Challenge’ approach in encouraging the industry to stretch itself.)
While the protocols and metrics are pretty easy to clarify and distinguish, the branding issues remain a serious problem. PHIUS is actively choosing to walk a precarious line here, not just with inaccurate comparisons between their data program “directly competing” with PHI’s Window Certification, but also by stubbornly clinging to the ‘Passive House’ name. As long as PHIUS retains the name “Passive House Institute, US” and issues certificates of any kind (be they for ‘data’ or windows or buildings) it leans directly on the Passive House Standard and Passive House Window Certification (no matter how many blog posts about Passive ‘Buildings’ it issues.) It thereby blurs the distinction between this ‘data program’ and Passive House certification. The Passive House market is clearly growing in North America. Projects are becoming larger and big companies already invested in Passive House Certification are bringing their products to our shores. It doesn’t take a marketing genius to look at the “Passive House Institute, US, Certified Data Program for Window Performance” and wonder how long it will take before the Raico’s, Schuco’s and InterNorm’s of the window industry slap it with some form of infringement lawsuit.
What you and PHIUS are doing has real value, and a place in the market. We desperately need more high performance buildings and information on how to build them. But for the sake of self-preservation: differentiate yourself and make sure you’re not inadvertently (or intentionally) trampling on already covered territory.
I look forward to seeing you next month in Portland at PHnw5.
Best regards,
Bronwyn