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Karren Bangura
Initial reports and trials in other countries suggest the effort to deter password-sharing will be relatively gentle in its first iteration, relying on a combination of technology and user conscientiousness to prod serial over-sharers into paying more for the privilege.
Netflix will likely use a person's geographic location, as determined by the IP address of any internet-connected device, to figure out which people count as "household" members who live together, Insider reporter Sarah Saril told CBS News.
Netflix told investors in January that it would roll out more stringent sharing rules by the end of March. More than 100 million households currently share Netflix passwords, the service said. That "undermines our long-term ability to invest in and improve Netflix," the company said in a statement accompanying its latest quarterly results.
"This will not be a universally popular move, so there will be current members that are unhappy with this move. We'll see a bit of a cancel reaction to that," Greg Peters, Neflix's recently promoted co-CEO, told investors on a call last week.
The company tried password limits last year, when it asked members in Chile, Costa Rica and Peru to pay an additional fee to share with non-household members. The effort had mixed results. Tech publication Rest of World called the test "a mess," reporting that the new policy was rolled out inconsistently. Many users were able to avoid the extra charges, while others were prompted to pay more and responded by canceling their accounts, the outlet said.
Netflix predicted a similar response in the U.S. "From our experience in Latin America, we expect some cancel reaction in each market when we roll out paid sharing," the company told investors, noting that could hurt its viewership in the short term.
"You have to tread very carefully with these things, because you can't upset your customers," Verna told CBS MoneyWatch. "You can't charge a price point where people are going to be horrified and complain that this thing that's been free for so long is suddenly costing a lot of money.
One way Netflix could limit the reach of an account is through multi-factor authentication. According to its website, the company might ask devices that log on from an unfamiliar IP address be "verified" before they're allowed to stream.
To do this, Netflix says it will send a four-digit code to the account's primary email or phone number. The person logging on from a new device will have to enter the code within 15 minutes of logging in. This could be a relatively frequent occurence, Netflix says, noting that "Device verification may be required periodically."
Speaking to investors last month, co-CEO Peters described the company's goal as to "give [users] a little bit of a nudge and to create features that make transitioning to their own account easy and simple."
He cited the example of a family whose children go to a sleepaway camp or go away to college, putting them geographically outside their "household." That should be treated differently than a household sharing with a person who's never lived there, he said.
Netflix has said it recognizes that the new policy is a major change for customers, and it has sought to cushion the blow by touting new features aimed at making the transition less painful. That includes letting members see all the devices using an account and making it easy for people to transfer individual profiles into separate accounts. Last fall, the service also introduced a dashboard that lets account users log out of individual devices.
Netflix hasn't revealed the cost of any potential membership fees. However, in trials in Chile, Costa Rica and Peru, sub-memberships increased the monthly cost of an account by one-quarter or one-third, according to Variety. U.S. analysts who track the company expect an added member charge of around $3 to $4 a month, according to Netflix's most recent earnings call with investors.
The company's hope is to dramatically increase its paid viewership. Even though Netflix is the leader among streaming services in terms of subscribers, it commands only 8% of TV time in the U.S., executives said on the investor call.
However, it's walking a fine line between prodding users to pay more and not turning off too many casual viewers. Netflix also says users will not be automatically charged if the system detects too many location streams, nor will accounts be canceled. That's led some observers to question how effective the password crackdown will truly be.
"All signs indicate that the most aggressive Netflix intends to get in the first iteration of the paid-sharing rollout is to keep prodding violators with email reminders and notifications," Todd Spangler wrote in Variety in November.
For more information about that channel's features and functionality, you'll want to contact Netflix support directly to inquire further. Many channels on Roku are developed and maintained by the channel provider themselves.
Sorry dude.. but this isn't a solution....Roku did an update on 3801GL last April 9... and after that i cant view some of the movies on Netflix... tvq-pb-101 (5.2.4)
Troubleshoot I have done
1. Netflix plays fine on my Laptop with the same network with the Roku Device
2. Restart Roku many time
3. Remove / Added Netflix many time
4. Try to connect Roku on another network and Netflix still not working properly
5. Rebooted my Network many time
6. Netflix plays fine on my Laptop with the same network with the Roku Device
7. Netflix plays fine on my Laptop with the same network with the Roku Device
8. Netflix plays fine on my Laptop with the same network with the Roku Device
@RokuMary-F
Already contacted Netflix and they got no problem on their side...
We already done all the troubleshoot.
The error only shows on Roku device....so the problem was on your device.. after it was updated last Apr. 9, 2021...
Roku guys are you even reading the posts on this thread? im having the same issue done TS steps gazillion times already and nothing worked!! talked to multiple netflix chat support and they all tell you is that someone from the netflix research team will contact you. You guys need look for solution because it was your device that dont work all factors considered!
The streaming giant had warned an update preventing users from sharing passwords across several devices would arrive last year. The mechanics of the new system were shared on their website this week but now the streaming giant has admitted some of these were shared in error.
Following widespread upset on social media, with many users threatening to cancel their memberships as a result of the changes, Netflix claimed some new account rules being trialled in other countries had accidentally been added to its help pages elsewhere.
However, Netflix also suggested users in a different locations might be able to use the same account if entering a verification code sent to the email address associated with the primary account holder within 15 minutes.
I haven't been able to log onto Netflix for almost a week now. Keep getting: "Unable to sign in. The account name or password is incorrect. Please try again. (117). Netflix runs fine on other computers, just suddenly not on Apple TV. Otherwise Apple TV is working fine, with iTunes, You Tube, etc. Netflix claims it's an Apple issue. Apple won't discuss without a service contract. I know others have this problem from researching. Tried changing passwords, DNS, restoring, resetting, unplugging, etc. Anyone have a suggestion?
Same issue. Neither Netfix nor Apple are taking ownership. So, we cancelled our netflix subscription, have stopped purchasing any iTunes content, and just took back a Macbook Air we purchased for ourselves and two Apple TVs we purchased for family as gifts. Until they can grow up and find a solution I will not be purchasing any of their products. Apple released an update to Apple TV today (12.16.11) but still not a solution. I get the same 117 error but netflix works on every other piece of hardware we own...
I have found a work around that so far has worked. I changed my passedword for Netflix to all numbers and what do you know I was able to login to all 3 of my Apple TVs in my house. For some reason changing my password to all numbers works and has been all morning.
Doesn't work for me. My password was all numbers to begin with. I even tried changing it to another password with all numbers. I found a suggestion on another threat about rolling back the last ATV update, I'm gonna give that a try.
Click on joshuaerda's comments, and it will take you to his two entries about this problem. When you get to the part about downloading the previous software, he says to press SHIFT, but you have to press OPTION. (actually, that's assuming you have a Mac, don't know about windows). Good luck!
Okay, so I got a little lazy and never actually rolled back my AppleTV software. (I was simply streaming Netflix to the iPad and then mirroring onto the TV via AppleTV - in the hopes that the problem would be solved for me somehow.) However, my husband became proactive and actually called Netflix for a solution - which I had never attempted.
They claimed that my password had recently been reset to "12345" about a week before. Had I been the one calling, I would have explained that no, in fact, I had not reset my password, and that actually I had "re-reset my password" via their website to what it had always been just a couple days before in hopes of fixing the problem.
I guess the "re-reset" to my original password never "communicated" itself to Apple TV, because when they changed the "12345" password at Netflix HQ, everything was fine. (Odd, because the iPad, iPhone, and website all required my original password, not 12345. And shouldn't AppleTV just check-in with Netflix to confirm this password, rather than require its own unique one. Hmmmm...)
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