Cam And Follower Definition

[Randell Magtoto]

TheFBI has named QAnon a domestic terrorism threat, and it has gained more attention as its followers have run for Congress and attempted to co-opt legitimate anti-sex trafficking marches for their own political purposes.

He was no follower of their ideas, indeed often opposed to them; but he derived from Bacon an increasing stimulus towards the investigation of certain great problems of history and philosophy, while Grotius proved valuable in his study of philosophic jurisprudence.

Unfortunately, even he had not all the courage of his creed, and while he would paint a bird or a fish with perfect realism, he no more dared to trust his eyes in larger motives than did the most devout follower of ShUbun or Motonobu.

Leaders are often perceived or projected as strong individuals and role models that deserve respect and admiration. The best leaders project confidence, are intelligent, passionate, enthusiastic, inspirational, resilient, self-reliant, empathetic, and lead with a vision and purpose. Followers are often perceived as weaker individuals who might be too mentally soft to take on the mantle of leadership, too unmotivated to push organizations forward, or too lazy to care. On television and in literature followers are portrayed as passive yes-people, bumbling dolts that are good henchmen but not active thinkers, or people that simply do what everyone else feels is proper. People may be afraid to admit that they are a follower, because perceptions of followers and followership is so negative in society.

While there are many different types and styles of leadership, there are a variety of followership styles that a person can personify. Robert Kelley (1988) described five styles of followership that vary between being passive or active, and independent critical thinkers or dependent uncritical thinkers.

The most active type of follower, according to Kelley (1988), who utilizes independent critical thinking is identified as an exemplary follower. An exemplary follower can think for themselves, act as needed to carry out their duties often identifying problems and points out the problems to the leader before the problems become insurmountable, and be unafraid to question the leader. An exemplary follower will be accountable for their actions and make independent decisions for the good of the movement. To complete the previous example, a warehouse worker directed to move the paper products to the west side of the warehouse will inform the person giving the direction that there is a leak in the roof on that side of the warehouse and it might not be a good idea to move the products there as they can be destroyed in the next rain. The exemplary follower will suggest a more ideal location for the product, and remind the leader that the roof needs repaired. This type of follower demonstrates intelligence, enthusiasm, self-reliance, and purpose, characteristics shared with leadership.

There is a misconception that a leader is always a leader in every situation, and a follower always follows. Every person fills a variety of roles throughout their day, some being a potential leader, and others being a follower. The CEO of a major company, who is seen as a leader of the company, must rely on their chief financial officer (CFO) and chief sustainability office (CSO) to ensure the company is on track for long-term success. The CEO will follow the CFO or the CSO to keep the company moving in the right direction. In the hierarchy of a hospital in the United States, a chief nursing officer is usually seen as the top nurse, followed by nursing unit managers, clinicians, charge nurses, and bedside nurses. A bedside nurse may feel that they are always the follower. A bedside nurse follows the initiatives of the chief nursing officer, follows the policies of the hospital, and follows the orders of the physician. The bedside nurse also leads patients back to health or a positive outcome, leads an interdisciplinary team in providing optimum care for their patients, and can lead an initiative in evidence-based practice.

When acting as a follower, there is a choice in which type of follower one will be. Acting as a passive conformist follower will not help a person to progress in an organization and will ensure they are not viewed as a leader. Acting as an exemplary follower, which incorporates leadership traits, will show that the person is a leader as a follower, and could take on leadership roles in the future. All followers need to make a conscious decision of what type of follower they will be and how they will personify their followership. By being a strong and engaged follower, the opportunity is there to be a leader.

Followers are a telltale sign of brand popularity and potential reach on social platforms. When an account has a high number of social followers, it typically means that the content resonates with a specific audience. This resonance not only amplifies the message but also provides opportunities for higher engagement rates.

A good average number of followers varies by industry, but as a rule of thumb, higher is usually better. For businesses and influencers alike, having several thousand engaged followers indicates a broad level of reach and potential engagement. In many cases, counts above 10,000 are considered strong benchmarks.

An account with just a few hundred followers might face limitations in reach and engagement opportunities. Low numbers could signal that either the brand is new and hasn't yet built a following, or the content is not resonating with the target social media audience.

Marketing agencies use social media tools to look at historical follower data and set benchmarks. By comparing month-over-month or year-over-year metrics, agencies get a pulse on whether the follower growth rate aligns with campaign objectives. Variability in follower counts over different campaigns or seasons also provides a more nuanced understanding of what success looks like.

While follower count offers a broad view of reach, it's often necessary to go beyond this single KPI for more granular insights. Monitoring metrics such as engagement rates, the geographic distribution of followers, or even time-of-day engagement reveals patterns that lead to smarter, more targeted campaigns. Understanding these related KPIs enhances the overall view of the account's social media health and campaign effectiveness.

Stories are another way to attract new followers and engage with current ones. Create relevant posts to share promotions, behind-the-scenes looks, or even simple updates to entice Followers to actively engage.

Another larger institutional challenge is apparent. If subordinates knew about the unethical decisions made by their leaders in recent events, why did they not counsel and guide their bosses to prevent them from failing? The Army must incorporate followership classes into professional military education courses to develop effective subordinates who are better prepared to prevent senior officers from making unethical decisions. Education accompanied by a culture shift will lead to informed, effective followership.

Moreover, the Army educational philosophy in entry-level officer and enlisted courses implies that by teaching soldiers to follow orders completely, they also learn how to become effective leaders. However, some challenges arise when some of those soldiers and junior officers become senior enlisted and field grade officers, and simply following orders is no longer acceptable behavior. Further followership development must be implemented into the organizational culture to develop effective followers at those levels.

The challenge for followers is approaching their superiors, looking them in the eye, and telling them that they disagree with a decision. The Army has some superiors who do not appreciate, acknowledge, or want to have anyone challenge their authority. They perceive questions on their decision making as sharpshooting instead of analyzed dissent. However, morality and ethics require good followers to provide opinions, recommendations, and judgments to their superiors, using critical and effective reasoning (Chaleff, 2004).

Due to many recent senior military leader investigations, ethics is becoming mandatory training, especially for field grade officers. In 2013, ethics classes were introduced into the Command and General Staff College curriculum by directive from the Department of the Army. This provides an excellent opportunity to address unethical decisions by senior leaders and the actions their staffs could have taken to prevent them. In the next few years, ethics training will also become prevalent in junior officer courses. For now, however, followership still remains an unpopular topic within Army academic circles.

Col. Paul Berg, U.S. Army, is the director of academic affairs of Army University, Fort Leavenworth, Kansas. He holds a BBA and an MBA from the University of North Texas and an MS and a PhD in adult and continuing education at Kansas State University. Berg recently served as the commander of 1st Battalion, 223rd Aviation Regiment at Fort Rucker, Alabama. His previous assignments include four combat deployments to Iraq and Afghanistan with the 1st Cavalry Division and the 101st Airborne Division.

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It is useful to know that follows are not the same as likes or shares. People actively engage by liking, sharing, or retweeting a post when they find value in that individual post, but a follow is much more than that. It indicates that a user is interested in getting constant updates.

However, getting more social followers is not the end goal of your social media strategy. The real value comes from creating a meaningful connection with potential and existing customers, generating more conversions, and increasing brand loyalty over time.

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