Notethat brand accounts can access a more limited Commercial Music Library than creators and regular users. So, before jumping on an audio trend, check that your account can use it. Here are some extra tips on how to find business-friendly TikTok sounds.
Hashtags and challenges are a big part of the TikTok experience, and using them can help increase the visibility of your content. Using relevant hashtags and participating in popular challenges can increase the chances that a wider audience will discover your content.
Making share-worthy content is one of the most critical factors in going viral on TikTok. What types of content are people compelled to share with their friends and followers? Here are a few tried-and-tested themes:
Interacting with your audience is vital to building a following on TikTok. Respond to comments and messages on your videos, and engage with content within your niche (such as videos using the same hashtags as yours). Doing this can help build a community around your content and encourage people to share your videos with their followers.
TikTok is a visual platform, and becoming proficient at video editing can help make your content more attention-grabbing. Editing can be anything from adding captions and stickers to leveling up your skills in video transitions and special effects.
While TikTok is an excellent platform for going viral, there are other places to share your content. Promoting your TikTok videos on other social media platforms can increase your reach and bring in new followers. Think of how popular sharing Twitter screenshots has become on Instagram and LinkedIn.
Moreover, our final tip for going viral on TikTok is to have fun and enjoy the process. TikTok is a platform where creativity and self-expression thrive, and the more fun you have creating content, the more likely it is to resonate with your audience.
Remember, going viral is not guaranteed, but with the right strategy and a bit of luck, you can succeed on the platform. Following these tips will help increase your chances of creating share-worthy content and going viral on TikTok.
Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of SchoolofSocial.io, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.
Nowadays every brand wants to know how to go viral on TikTok. Why? Because TikTok marketing can rapidly increase your brand awareness, help you generate more leads, and boost your sales in a short time frame.
With SocialBee you can schedule and share both images and videos directly to TikTok. Plus, by using SocialBee you can customize your posting schedule and share content at the times with the most user activity. As a result, you will reach more people and get much more engagement on your TikTok posts.
Almost every trending TikTok sound is associated with a new trend. It can be a glow-up transition, a dance, using a filter, sharing unpopular opinions, basically anything that gains popularity on the platform.
Showing the fun side of your business humanizes your brand and allows you to establish a better relationship with your audience. So, this is your chance to show off your personality and maybe add a little humor to your content.
They stayed relevant to their audience by following different fashion trends. They even posted about the huge Netflix series Squid Game, taking advantage of a hashtag that was viewed over 65 billion times and giving it a fashion twist.
Scroll through and choose hashtags that resonate with your content style and message and join the conversation. As a result, your content will be shown to people who are interested in videos with those hashtags.
Almost every musician on the planet has a TikTok account now, such as John Legend, Billie Eilish, Taylor Swift, and Lizzo. And almost all of them try to have their songs go viral on TikTok, which they usually do.
Apart from songs, you will also find sounds made by different creators on the app, such as song mashups, dialogs taken from a cartoon or a movie and uploaded on the app, or just a funny remark made by a creator that people started using in their own videos.
If you get your audience to watch your videos till the end, TikTok will recognize that people enjoyed them. This means that the social media platform will show it to multiple other users, contributing to the success of your content.
You can answer questions from your viewers through the live chat you have at your disposal. As long as you are live, your video will be shown on the For You page and users will be able to join with a simple swipe.
It started out as a platform dominated by lip-syncing videos, but now this social media giant is the main provider of all types of video content, from news, and funny stories to tutorials and even educational posts.
The goal is not to copy their content, but to use their best-performing videos as an example (maybe they have a viral video you can use as inspiration). Discover what content works best for your industry through their experience and try to elevate it further. You should also pay attention to the sounds and the hashtag they use in their videos.
Going viral on any platform, including TikTok, can be a huge boost for brand awareness and can help you convert your audience into customers and even monetize your video content as an extra revenue stream.
SocialBee can help you stay on the right track and go viral on TikTok faster. It contains all the tools you need to create, edit, and schedule your content months ahead for all your social media networks from just one user-friendly dashboard.
About the author: Amir is the Head of Search at Uscreen, an all-in-one video monetization platform that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.
The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Yes, even if you have 0 followers. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands.
People also love learning on TikTok, so if you have expertise in a certain subject, create informational videos to help people learn more about it. Quick bullet point videos work great for these, with text over the screen guiding the user through the mini-lesson. Likewise, people love shopping on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and monetize).
By starting your video with text over the first slide, viewers in the FYP will likely spend a few seconds reading this and therefore naturally and stay on the video for a few seconds longer than a video without text. Not only is this good for average watch time in the algorithm, but you also will more likely retain some of these viewers if you have a compelling story.
Virality on TikTok can sometimes feel like pure luck. The TikTok algorithm might be a difficult nut to crack, but staying in touch with the platform can help you create the next viral video. This includes keeping an eye on which TikTok videos go viral, what TikTok users are liking and sharing, relevant hashtags for your brand, and the TikTok trends flooding your For You page.
The algorithms of your favorite social media apps may be a mystery, especially considering the platforms are always evolving. That said, if you want to learn how to go viral on TikTok overnight, getting to know the algorithm will help you get there.
The TikTok algorithm considers user signals like comments, likes, follows, and watch duration, as well as video information such as keywords and hashtags used in captions, sounds, and embedded details.
Community hashtags also tend to stick around and have very specific audiences. Tapping into the ones that are relevant to your brand can be a goldmine for finding potential fans for your brand, influencers to work with, and ideas to help you create viral videos.
According to TikTok, content intended to spark curiosity keeps users watching 1.4 times longer. The longer users watch your videos, the more likely the algorithm will see the content as worth surfacing to other users.
Since 40% of millennial TikTok users and 44% of Gen X users say the platform helps them discover new things, give them something to discover. To inspire curiosity, create content around new ideas, groundbreaking technologies, innovative hacks, or other things users may not typically see on the platform.
The entire library of music and sound clips available to creators alone is a testament to how much they value audio in their videos. The TikTok videos that tend to have viral success often include trending TikTok sounds or popular music.
What this means is, going viral on TikTok pretty much boils down to basic math. Since each video stands an equal shot at going viral, the more often you post, the higher your chances at virality. Plus, you can use every video opportunity to hone your TikTok video creation skills.
Aside from posting frequently, doing so at the right time is also important. After all, going viral means getting as many eyes on your TikTok video as possible, which means you should be posting when the majority of your target audience is active on TikTok.
In particular, Tuesdays at 9 a.m., Thursdays at 12 p.m., and Fridays at 5 a.m. are the three best times to post on TikTok, as the content published during these hours tends to generate higher engagement.
You can also encourage engagement by including a call to action in your videos. For example, you can sign off your videos by asking your followers to leave you a comment, share their thoughts, share your TikTok video, follow your account, or even respond with a video of their own using the Stitch or Duet features.
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