Cobra Commander is a fictional character and the main antagonist of the G.I. Joe: A Real American Hero franchise. He is the supreme leader of the terrorist organization Cobra and the archenemy of the G.I. Joe Team. He was portrayed by Joseph Gordon-Levitt in the film G.I. Joe: The Rise of Cobra, and by Luke Bracey with the voice of Robert Baker in the 2013 sequel G.I. Joe: Retaliation.
Cobra Commander is a fanatical leader who rules with an iron fist and demands total loyalty or allegiance. His objective is total control of the world's governments, people, wealth, and resources, brought about by revolution and chaos. He is believed to have personally led uprisings in the Middle East, Southeast Asia, and other trouble spots, while being held responsible for kidnapping scientists, businessmen, and military leaders, forcing them to reveal their top level secrets.[1]
Over the years, Cobra Commander has suffered assassination attempts, and even an imposter posing as him for a time. However, he always manages to find a way out of every situation, having become a constant foil for the G.I. Joe Team, who have ended up fighting Cobra almost exclusively. No matter how dire or unscathed, Cobra Commander's hatred and drive have only grown ruthless and more focused.[2]
Dangerously destabilized, Cobra Commander's persona runs the gamut from friendly and charismatic, to terrifyingly brutal and psychopathic. His charm can twist intentions and morals, so that his rhetoric actually reads as plausible and relatable to his minions. Psychoanalysts who have studied his case files, have described him as an ingenious hustler with visions of grandeur, which makes him all the more dangerous. Most dictators are hampered by pretending to pursue a noble cause, but Cobra Commander does not have that problem. He hopes to fray the fabric of society, using terrorism, tyranny, and economic slavery, to uproot the existing power structures around the world.[3]
The character was created by Marvel Comics writer Larry Hama, who envisioned the character as "being in love with the sound of his own voice", and drew inspiration from famous conservative pundit William F. Buckley.[4]
Cobra Commander was first released as a mail-in figure in 1982.[5][6] Wearing a light blue uniform and his signature battle helmet, early production runs were marked with an early version of the Cobra sigil, nicknamed the "Mickey Mouse" emblem for its more rounded shape. All of the original sixteen figures from 1982 were released with "straight arms". In 1983, the figure with the proper Cobra sigil was released on a card for mass market with "swivel-arm battle grip", which made it easier for figures to hold their rifles and accessories.[7] In 1984, the Commander was offered again as a mail-away exclusive, this time in a darker blue, with the iconic hood that he wore prominently in the Marvel comics.[8][9] This figure continued to be available as a mail-away figure until the line ended in 1994.
In 1987, a new Cobra Commander figure was designed, this time outfitting him in full-body battle armor.[10][11] Cobra Commander was given another overhaul in 1991, wearing a blue and black ceremonial uniform, with an ornate redesign of his original battle helmet.[12][13] Also in 1991, a "Talking Battle Commander" figure was released, featuring a blue and yellow uniform inspired by the hooded Cobra Commander figure.[14][15] This figure was repainted in black with silver accents, for 1993's Battle Corps subset.[16] A 12" version of the Commander wearing the same uniform (blue with yellow accents) was released in 1993 as well. In 1994, Cobra Commander was suited up for space combat as part of the Star Brigade.[17] Wearing a teal and purple spacesuit, the Commander's domed helmet was removable, revealing a masked head underneath. This face is similar to the sculpt which lay under the hood of the 12" figure, with dark hair, and a half mask covering his nose and mouth.
After the line was canceled in 1994, Hasbro made several attempts to resurrect A Real American Hero through repaint series. In 1997, Cobra Commander was released as part of the "Cobra Command Team" 3-pack, using the 1987 Battle Armor mold in a dark blue. In 2000, the Talking Battle Commander mold was repainted (sans talking backpack) in an even darker blue, with silver highlights, with a new character "Chameleon" (a Baroness doppelganger created to sidestep copyright problems). A second repaint of the 1987 figure was made available in 2001, in a muted version of its original color scheme. It was also a double-pack with the 'Laser-Viper' figure.[18]
In 2002, the Commander was initially meant to be redesigned by Hasbro. After the more radical elements were removed, the Commander emerged as one of the least extreme make-overs of the line, once again sporting the iconic hood.[19] A second Commander figure was released in 2003 for Spy Troops, featuring a more military look than the Commander has ever had before, and using the Commander's signature Battle Helmet.[20] Both figures went on to be repainted multiple times in 2004's Valor vs. Venom line, including one version with an interchangeable helmet and hood.
A version of Cobra Commander with no accessories came with the Built to Rule Cobra H.I.S.S. in 2004. The figure featured additional articulation with a mid-thigh cut joint, plus the forearms and calves of the figure sported places where blocks could be attached.[22]
2007 was the 25th anniversary of the original launch of G.I. Joe: A Real American Hero. To celebrate, Hasbro created three boxed sets of brand new figures, featuring modern sculpt and updated and increased articulation (including the replacement of G.I. Joe's trademark O-ring construction). Cobra Commander was included in the inaugural Cobra set, along with Destro, Baroness, Storm Shadow, and a Cobra Trooper. The figure was rereleased on a single card, and repainted in black and gold for the "Cobra Legions" 5-pack, and in comic accurate colors for a Comic 2-Pack. Mirroring the vintage line, Cobra Commander was released with a hooded head sculpt in the first wave of single carded figures.
A second Cobra Commander sculpt, based on the 1987 Battle Armor figure, was released in early 2008. The Battle Helmet version from 2007 was repainted in cartoon accurate colors for a second single card release, and the "Cobra Senior Officers" 3-Pack. The hooded version was repainted for the "Crimson Guard" 3-Pack.
While Cobra Commander's birth name and childhood are unknown, he is believed to be a North American citizen born in the mid-twentieth century. His only known relative, an older brother named Dan, enlisted in the military during the Vietnam War, and volunteered for repeated tours to spare his younger sibling from conscription. During this time, the man who would become Cobra Commander worked as a used car salesman. When Dan returned from Vietnam, he displayed deep psychological trauma, and took to self-destructive behavior, resulting in his death in a car collision with another family. Devastated by the loss of his brother, the future Cobra Commander blamed the family's survivor: another war veteran, against whom the young Cobra Commander formed an elaborate revenge scheme.[23][24]
Cobra Commander tracked the former soldier to Japan, where he was training to become a member of the Arashikage ninja clan. The Commander approached the mercenary Firefly to assassinate the soldier, but Firefly referred Cobra Commander to Zartan, another assassin who infiltrated the clan, but ultimately killed the wrong man (the Hard Master). Storm Shadow was blamed for the murder, and his search for his uncle's killer would eventually lead him to join Cobra, where he would pledge loyalty to Cobra Commander as his personal bodyguard, in order to get close to him and find the real assassin.[23] The soldier left the ninja clan soon after, to live in seclusion in the Sierra Nevada mountains, until enticed to return to service on the G.I. Joe team as Snake Eyes.[25]
Cobra Commander returned to his wife and newborn son Billy, but when his wife found out what had happened in Japan, she threatened to go to the authorities. Cobra Commander abandoned his wife, taking Billy with him. Living on the road and earning a living by increasingly illicit scams and con jobs, the soon-to-be Commander blamed all his problems on the American social system, and traveled in search of people who shared his desire to topple big business and the government, using money earned from pyramid schemes to attract followers. It was during these early meetings that he first began wearing a blue hood to mask his civilian identity.[26][27]
He then moved operations to Springfield, an average small American town which had suffered economic collapse. Through his criminal skills he revived Springfield's' fortunes, and used cash and charisma to win converts to his cause. Eventually he seized control of the entire town and used it as a base to grow his organization into the paramilitary group "Cobra". This corrupting rise to power distanced Cobra Commander from his son, enough that Billy eventually joined the underground anti-Cobra resistance. From Springfield, Cobra's agents spread throughout the world, overturning or subverting unstable governments to establish criminal networks and profitable arms trades. The organization also explored dangerous and experimental technology, including mind-scanners and battle robots. Cobra became a significant international threat, becoming so large that Cobra Commander could no longer control it on his own. He created a "High Command" of his most skilled lieutenants, which included Zartan, Baroness Anastasia DeCobray, Scottish arms dealer James McCullen Destro, and Australian mercenary Major Sebastian Bludd.[28]
This led to frequent power-struggles within the organization, and ultimately the Baroness and Major Bludd enacted a plot to assassinate the Commander, and seize control of Cobra. In a twist of fate, the conspirators recruited Billy to carry out the assassination, but he was intercepted by Destro.[29] Cobra Commander had no qualms about torturing his own son to unearth the conspiracy, yet Billy refused to surrender who had sponsored the hit. Storm Shadow later freed Billy, and they both escaped to New York, where Storm Shadow trained him in ninjitsu. Billy was later caught in the crossfire between the Soft Master and Cobra agent Scrap-Iron, resulting in an explosion which seemingly killed Billy and several others.[30]
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