Senior Account Executive, GKV Reach [Baltimore, MD]

[Dave Weinberg]

Please see below and forward to any potentially qualified parties.  Thank you.

 

Senior Account Executive, GKV Reach

Senior Account Executive, GKV Reach

GKV communications is seeking a Senior Account Executive within GKV Reach, a full-service marketing division of GKV communications. GKV Reach provides clients with a diverse team of highly educated marketing and public health professionals with proven expertise in cause marketing, social branding, community outreach, and event production.

GKV Reach seeks a strategic, analytical, creative, and charismatic team leader to drive client communications and marketing support activities. The role of the Senior Account Executive will be to work with Executive Leadership to plan, execute and finalize Reach programs on-time and within budget. This includes acquiring resources and coordinating the efforts of the Reach team and their partnership network. The candidate will also work with Executive Leadership to define each project’s objectives and oversee quality control throughout its life cycle.

Skills and Abilities:

Applicants should be proficient in overseeing the development of experiential marketing programs including strategic planning, implementation and evaluation of programs under the supervision of all levels of upper management. Applicants should also have experience with product branding, earned media, marketing sales support, research and reporting methodologies. Excellent verbal written and interpersonal communication skills are essential.

The ideal candidate would have a vast knowledge of local, national, and global grassroots and event production networks and be skilled in working in a project team environment to effectively communicate and execute sustainable programs and memorable events.

Tasks for the Senior Account Executive include but are not limited to the items below

• Promote GKV’s Reach’s experiential marketing capabilities including social marketing, grassroots outreach and event production
• Provide strategic and logistical project planning and execution
• Manage creation and planning of client programs, objectives, and associated project plan
• Expand creative and on-trend global and local executions
• Support development of internal/external communications for new and current clients
• Manage comprehensive marketing outreach campaigns utilizing all of GKV’s disciplines
• Oversee and manage budget tracking and billings
• Manage ROI/ROE information collection tracking tools
• Manage Customer Relationship Management (CRM) tools to retain and raise the profile of client program and services
• Manage the grassroots efforts and event production of over 100 events a year

Qualifications and Requirements:

• BS degree in Marketing or Communications related field
• Minimum of 3-7 years experience directly managing client projects preferably within brand categories: cause marketing, health insurance, health systems, retail, packaged goods, gaming and attractions, and travel and tourism
• Willingness to travel locally and nationally
• Strong written, verbal, and interpersonal communication skills
• Proficient in project management plan development and execution
• Knowledge of communication agency’s processes
• Experience with MS Office, Microsoft Outlook, Adobe Illustrator and Photoshop, Excel, PowerPoint, Visio Project software, and health care related computer systems/applications.

GKV communications offers competitive salaries and benefits.

E-mail cover letter, resume and references to: re...@GKV.com