God Has Appeared As His Name

[Paramhamsa Vani]

Sree Sree Guru Gaurangau Jayatah!

krte yad dhyayato visnum
tretayam yajato makhaih
dvapare paricaryayam
kalau tad dhari-kirtanat
(Srimad Bhagavatam, 12.3.52)

Whatever benefit human beings received in Satya-yuga by meditation, in Treta-yuga by sacrifice, and in Dvapara-yuga by Deity worship, they can receive in Kali-yuga by the chanting of the Holy Name.

Sri Chaitanya Mahaprabhu appeared to teach us:
harer nama harer nama harer namaiva kevalam
kalau nasty eva nasty eva nasty eva gatir anyatha
(Brhan-naradiya Purana, 38.97)

Harer nama harer nama harer nama—thrice it is said to give emphasis. This means, Yes! You should do it! You should do it! You should do it! Harinama! If anybody says you should perform meditation, the reply is, No! Harinama! By practicing pranayama, etc.—No! Harinama! By oblations—No! Harinama! This verse says No! Harinama! thrice, and only Harinama, nothing else. Kalau nasty eva nasty eva nasty eva—There is no other way, no other way, no other way in this Kali-yuga.

God has appeared as His Name. All strength has been given to His Name to rescue the fallen souls of this Kali-yuga. You have to accept the instructions of the Supreme Lord Sri Krishna in the mood Srimati Radharani, Who appeared as Sri Chaitanya Mahaprabhu and preached that by means of Sri Nama Sankirtana we can obtain Krishna-prema. We have been born into this Kali-yuga. Unlike the previous yugas—Satya, Treta and Dvapara—there are three kinds of adharmas (lack of tapah, saucam and daya) in this era. Only one dharma remains: satyam. Satya is the Holy Name. Yet, we can easily get Krishna in this Kali-yuga because the Lord has graced the fallen souls of this era and given them the easiest way.

–-- Jagad-guru His Divine Grace Srila Bhakti Ballabh Tirtha Goswami Maharaj