Fw: Paradox Blog: Internal marketing

[Spring Karlo]

i'm on an arts article kick again - sorry, not sorry :)

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From: The Mission Paradox Blog <mission...@yahoo.com>
To: sak...@yahoo.com
Sent: Friday, May 31, 2013 1:18 PM
Subject: Paradox Blog: Internal marketing

Paradox Blog: Internal marketing

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Internal marketing Posted: 31 May 2013 06:30 AM PDT There has been a lot of digital ink on external marketing, i.e. marketing your art to the outside world. There needs to be an equal amount of conversation about and consideration of internal marketing, i.e. marketing your ideas to the people you work with.   I've seen good ideas, even great ideas, die because the people who had them were unwilling (or unable) to sell the higher ups, or the volunteers, or the fellow employees, that the proposed path is worth following. Selling the idea is part of the job.  If you can't acquire the language, skills and credibility to have people trust and follow you then it is hard to make something good happen. Part of the reason that people don't consider this enough is because it can look like people are 100% behind you when they aren't. It's easy for folks to come to the meeting and say the right thing.  They can look convinced.  But when people are really behind the idea they advocate for it when you aren't around.  They enhance the idea. They put their own reputation behind it. The only way to get to that point is by mastering internal marketing. We will talk about this on the blog but let me give you a book to consider as a starting point.  Read or research Switch by the Heath Brothers It's a great book on selling ideas. More to come, but for now the blog will be closed for a week while I head to Dallas for the TCG Conference.  If you are headed there, say Hi.  Otherwise I'll see you on the blog June 10

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